Chapter 657 [More concise, more precise and more comfortable]
(Ps: The cut-off new book has been updated with chapters. It is impossible to put this book. It is not so crazy, but the name of the search engine refers to "Spiritual Search", because I thought of several names and felt that this is not suitable. Now artificial intelligence and GPT It’s so hot, and it happened that 2013 was the year when biometric technology and neural networks began to explode. Originally, the plot of AI was moved from the outline of this book, and it was not expanded in this book. But the content of the chapters that have been updated will never be published for the second time.)
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When Chen Yu said this, he turned off the PPT on the big screen of the conference, turned to look at everyone and said: "The construction of the AI language model, the main focus of the latter work is data feeding, although the underlying algorithm architecture is not based on natural language processing. NLP, but there is no doubt that it is also affected by it, the next data feeding is to crawl all the existing public data on the Internet before 2012, and crawl all the stock data information generated before 2012, both domestic and foreign."
This is tantamount to free prostitution of most of the knowledge accumulated by all human beings for thousands of years.
An engineer participating in the meeting asked: "How much data should be crawled every day?"
Chen Yu said succinctly: "About 5 PB."
5 petabytes?
Everyone was stunned. The data volume of 5 PB was converted into more than 5 million GB of data. In 2008, the Internet giant Google processed about 20 PB of data every day, which was equivalent to a quarter of its data. throughput.
This is a big project, and it consumes a lot of computing resources. In other words, it burns money. The network fee alone requires a lot of expenses.
Chen Yu turned to say: "In addition, the new version of Sogou Search has been greatly updated. After the new version is released, it will be renamed Lingjing Search. When users get used to it, the name Sogou Search will be discarded."
In the initial stage of the new version, the name of Sogou Search will still be retained. If the user enters Sogou Search, it will be redirected to Lingjing Search, and there must be a mark that this is the renamed Sogou Search.
Tell old users that Sogou is still the same Sogou, the name has just been changed.
It is definitely not possible to directly use the name of Lingjing to search for this name now, that will lose many old users. The name Sogou still needs to be kept for a period of time. When the popularity and influence of Lingjing Search covers Sogou, it can completely abandon this name.
At this moment, Fang Hong, who was listening, listened silently with his legs crossed.
Chen Yu continued: "For the new version of Lingjing Search, in short, it is more concise, more accurate, and more comfortable. The day Lingjing GPT matures, it will be connected to Lingjing Search. This is an important reliance to subvert contemporary search engines. .”
"Perhaps it may not be Lingjing Search that overturned Baidu and even Google, but there is no doubt that the advancement of AI technology will inevitably change the way people access information."
"And the way I imagined it, the browser's search bar is replaced by a human AI that, as I type, automatically completes my thoughts or questions and gives me the best answer, which could be a website or a product. links, the AI uses an old search engine backend to gather relevant information and connections and then aggregates them for me.”
"This kind of subversion is like letting a professional researcher do the work, except that the AI will complete it immediately, and it will take minutes or even longer for humans to complete it."
When users search for content by themselves, they still have to screen and search, which is sometimes very time-consuming, but with the help of AI, it will be different, just ask AI directly, and it will provide users with the best answer in seconds .
To achieve this effect, it requires super-huge computing power resources, and AI is "smart" enough or able to understand human "language" more accurately in order to provide accurate answers.
Obviously, first of all, it is necessary for AI to master all the knowledge accumulated by humans for thousands of years.
Let’s crawl those data first, this is one of the prerequisites for being able to quickly give accurate answers to any questions raised by any user.
At this moment, Chen Yu looked at the crowd and said: "As we all know, search advertisements are very accurate and have high conversion effects through keywords. But as search advertisements themselves, they rely more on users' spontaneous search behaviors, resulting in certain limitations in their coverage. The monthly search volume, while increasing and decreasing, is generally limited.”
"How many visits to the search page account for the total number of visits?" Chen Yu said, looking at one of the person in charge of the meeting. He was an employee of the former Sogou, and now he has come to the company headquarters. He heard Chen Yu ask him Immediately replied: "The proportion is about 8~11%."
Hearing this, Chen Yu nodded and continued: "This means that when you are running an unpopular product, or want to get more advertising coverage, search advertising may not be able to give you much help. So we need personalized display ads."
"If search ads determine what ads will appear based on the user's search behavior, then personalized display ads recommend what ads the user is interested in by 'guessing' what they are interested in."
"Personalized recommendations require the support of new technologies. In addition, user portraits are also very important. This requires the accumulation of rich user data, such as what users often search for, preferences and other factors."
"I'll talk about the technical support for personalized recommendations later. Here, let's talk about the location display of personalized advertisements."
"The new version of Lingjing search is divided into left and right entries. The left entry shows the content of the search keywords, and the right displays the personalized display advertisements that 'guess' the user likes. Each page contains a maximum of 5 ad slots. Ads will be displayed on every page, and more than 5 ads will appear sequentially."
The experience of the current search engines is really hard to describe, and it takes a lot of time for users to search for the content they want.
Because you like to forcefully "guess" that you like displaying advertisements, and domestic search engines don't mark this as an advertisement, and you click on it to find it is an advertisement.
As for the bidding ranking that was criticized by users, it goes without saying.
In the new version of Lingjing Search, according to Chen Yu's requirements, search ads and display ads must be separated. The left side is the entries produced by the user's own search, and the upper right part is "guess" the user's favorite display ads.
As for the blank space in the lower half of the right, there is no content for the time being, and a hot search list will be added here in the future.
There is no doubt that reducing the time cost for users to search for content is the improvement of user experience, and the same is true for more accurate display of the content users are looking for. Of course, this is the core technical issue.
In addition, in order to improve the user experience, Chen Yu also requested to increase the restrictions on the advertising content of the advertisers of Lingjing Search, abandon many low-quality advertisements, and support high-quality advertising content.
This will definitely make a lot of less money, and many sponsors will simply disappear.
The profitability of the revised Lingjing Search may be significantly lower than that of the original Sogou Search.
At this moment, Fang Hong, who was listening to the meeting silently, couldn't help but nodded to himself. He guessed right, and Chen Yu really didn't want to be a search engine on a whim.
Chen Yu has a long-term vision and doesn't care about small profits. This coincides with Fang Hong, and he doesn't care about small profits.
A product with a better experience and better experience will definitely not be bad at making money, but you need to endure the situation of not making money or even losing money in the early stage. There is no problem with quantitative capital, and Chen Yu himself can make money in the capital market.
If that wasn't enough, wouldn't there be the parent company Qunxing Capital, the big BOSS sitting next to him who didn't say a word would make a move.
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