Chapter 665 [First Day Sales]

The following day, Saturday 8 June.

STAR4 is officially launched today. Many media reporters and people in the industry went to the flagship stores of Xingyu Technology this morning, and they were shocked by the results.

Early in the morning, there was still a long queue at the flagship store.

In fact, when the press conference was held, there were already long queues in the major offline flagship stores.

I thought that the high price would make many people give up, but looking at the situation, even the starting price of STAR4 is 7399 yuan, it can't stop consumers from chasing this product.

Around 10:00 in the morning, at the official flagship store in the capital, a big guy came at this moment, which caused many consumers to watch and take pictures or videos.

This boss is obviously Rebs. He personally went to this offline flagship store of Xingyu Technology to take a look. He is currently in the experience area of ​​the store, holding a white STAR4 smartphone to experience it.

Rebus said nothing, his expression focused.

I stayed in the store for about ten minutes before leaving. When I left, I couldn't help but cast my eyes on the consumer group who lined up to buy products, and they were envious.

At this moment, Rebs thought to himself: "We still have to hit the high-end market..."

Silently retracting his eyes, he went to his car and left.

Xiaomi's slogan is "born for fever". Through dislocation competition and cost-effectiveness, it quickly opened up the situation in the domestic market and won the pursuit of a group of fans.

After all, when Xingyu Technology's first-generation products came out, although they were astonishing to the world, the price of the products dissuaded many people.

After the appearance of Xiaomi, although its performance and appearance cannot be compared with the STAR series of domestic Xingyu Technology, it cannot be compared with the iPhone series of foreign Apple companies.

However, Xiaomi allows domestic mass consumers to buy real smartphones for only one or two thousand yuan, instead of pseudo-smartphones like Nietzsche. Step on the wind and rise rapidly.

Xiaomi has contributed to the popularity of domestic smartphones, and is now one of the heavyweight players among many domestic smartphone manufacturers.

However, Rebs is also aware of a problem now, that is, Xiaomi's profit is too low, especially seeing that the next door Xingyu Technology has almost monopolized more than 90% of the profits of the domestic smartphone market, accounting for the proportion of profits in the global smartphone industry. It has also reached 35% and continues to climb.

Are you envious?

That is true envy, even envy and jealousy.

Whether it is the previous Apple company or Xingyu Technology, which has risen in the past five years, they have explained an answer to friends and businessmen. If this industry wants to make money, it still has to hit the high-end market.

There are naturally many reasons why Xingyu Technology is so good, but one of the key reasons is that the company is positioned in the high-end market, and high profits can maintain the company's huge R\u0026D investment.

Everyone in the industry knows that Qin Feng is really willing to spend money on research and development. By this year, he has already spent 200 billion on it. This requires high profits to support it, and it is precisely because of this that he has so many leads. technology of the world.

Without high profits, high R\u0026D investment cannot be supported. If capital investment is insufficient, competitiveness will definitely be difficult to increase. Without competitiveness, sales will not increase, and there will be no profit.

But at this time, Rebs found that the embarrassing thing about Xiaomi is that if it wants to go high-end, it not only needs to upgrade its products, but also needs to increase its price in order to have high profits, otherwise it will not be able to maintain it.

However, once Xiaomi raises the price, it will undoubtedly be regarded as a betrayal by the current fans. Users who buy Xiaomi are basically looking for cost-effectiveness. Without cost-effectiveness, the biggest reason to buy Xiaomi will be lost.

User experience, advanced technology, good looks, why not buy Xingyu Technology’s STAR series products? Even buying Apple's iPhone series products is better than buying Xiaomi?

For Rebus, it can be said that he is facing a dilemma. Going to the high end may face a disastrous failure, but what should we do if we don’t go to the high-end future?

Today, Xiaomi and other friends and business colleagues also have to admire Qin Feng's foresight. Xingyu Technology was positioned as high-end from the beginning, and it was not cheap at the beginning, and now it has developed to the fourth generation of products.

The price increase of new products has not been strongly resisted by consumers, and even the price increase has become reasonable, because the products are constantly innovating, and the products are really good. Good things are not cheap, and you get what you pay for.

Of course, this is only one aspect. The success of Xingyu Technology is the result of many aspects, including the quality of service, including the strong support of Qunxing Capital in the early stage, and the operation of interest-free installment payment like the first generation of products, without Qunxing Capital is irrelevant.

...

At the same time, just when Xingyu Technology STAR4 was released, the trousers on the other side of the ocean were not idle, Apple was not idle, and the lobbying never stopped.

In North America, Qualcomm and Apple are actually competing for their own interests. Apple finds that it cannot compete with Xingyu Technology. The STAR series of smartphones have increasingly appeared outside the Greater China market through various channels. , So I want to kill Xingyu Technology by cutting off the supply of chips.

But this must have harmed the interests of Qualcomm. The rise of Xingyu Technology has made Qualcomm a lot of money, especially since the cooperation of the S620 chip, the profit has soared.

Therefore, Qualcomm definitely does not want Apple to be successful, otherwise Qualcomm will be forced to unilaterally breach the contract, and it will not only lose Xingyu Technology, the largest customer, once the supply is cut off, it will definitely cut off the supply to all mobile phone manufacturers in the Greater China market, otherwise Xingyu Technology can still obtain high-end chips through other manufacturers, and you still have no way to file a lawsuit, and you Qualcomm itself breached the contract first.

In fact, Qualcomm is really in a hurry, and this game is also very fierce.

In the end, Apple won, because Apple came up with a reason, which is to curb the transformation and upgrading of the eastern power to high-end manufacturing and high value-added industries. This reason has won the support of most people in the beautiful country, especially the real Supported by the ruling consortium behind the scenes, and reached a consensus.

Qualcomm also couldn't hold back its thighs, so it had to accept it.

Except for Qin Feng, Fang Hong and others who had expected the worst outcome in China, the outside world did not realize that a transnational game without gunpowder had begun.

Xingyu Technology has been preparing and planning for this moment since last year. It has already prepared for the chip supply cut-off and was kicked out of the international semiconductor industry chain by Laomei. Now it is advancing according to the plan.

The thinking is also very clear, if you sanction and suppress yours, I will develop my domestic alternatives.

The next day, June 9th.

At around 10:00 in the morning, Xingyu Technology released the sales volume of STAR4 mobile phones in the first week.

According to the announcement data, the total first-day sales data of STAR4 mobile phones online and offline on major platforms was 5.08 million units.

Although this data did not break the record of 5.29 million sales of STAR3 mobile phones on the first day last year, it also reached the 5 million level. Diversified, the starting price reached 7399 yuan.

Xingyu Technology did not disclose the sales data of the three models in detail, but taking the median, the sales of STAR4 mobile phones on the first day also exceeded 40 billion.

The price was raised by more than 2,000 yuan, and the sales volume was hardly affected. Friends, business colleagues and outsiders from all walks of life saw the data disclosed by Xingyu Technology, and their jaws dropped again.

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