Chapter 689 [These people are definitely not ordinary people]

The following day, Friday 29 November.

Lucheng International Convention and Exhibition Center, the WCG2013 World Finals officially started yesterday. At this moment, the entire venue is crowded with young people, and the cheers that erupt from time to time in the venue have ignited the enthusiasm of many players and spectators.

Around 10:00 in the morning, only six or seven young people were seen heading towards the Lucheng International Convention and Exhibition Center together. One of the young and handsome faces was Fang Hong, and the other young people who walked with him were apparently The friend was actually his personal bodyguard, and there were seven or eight people accompanying him as passers-by not far away.

They looked like most young people, and they were a few friends who came to watch the e-sports competition live.

Although the public doesn't know that Fang Hong is God K, let alone that he is the big boss of Qunxing Capital, but now he has to arrange personal security personnel to accompany him when he goes out.

The public doesn't know Fang Hong's real identity, but that doesn't mean no one knows. People in higher-level circles already know about his existence, but the dissemination of information is also about the circle level. None of the qualifications.

In addition, Fang Hong was accompanied by two middle-aged men. They were not security personnel, but managers from Qunxing Capital. They also accompanied Fang Hong this time. They were the company's executives, but not the board of directors. Members, the public does not know them.

There are mostly players here, there are few investors, and even fewer people know them.

During this trip to Lucheng, Fang Hong did not bring Tian Jiayi here. She is now a celebrity in the business circle. As one of the seven board members of Qunxing Capital, the general public may know her.

At this moment, Fang Hong and others came to one of the competition venues, where the League of Legends competition is going on. This game has become a real competition event in the WCG World Finals this year. Wait, even QQ very much has an exhibition game.

Speaking of which, Goose Factory games such as Crossfire and QQ Speed ​​entered the WCG competition, which once caused a lot of controversy among players in the e-sports circle.

The WCG event has been held for the 14th time since 2000. It is already the same event as the "World Cup" or "Olympic Games in e-sports" in the minds of many e-sports players.

The entry of these online games from Goose Factory into the WCG competition made many players who love e-sports feel that it is outrageous. Online games are actually included in the competition, and many e-sports players also cursed the official WCG for cerebral palsy.

In fact, this is a helpless move by the Korean ICM company, the operator of the WCG event. The sponsor's father, Samsung, is about to run away, so the WCG official has to sponsor the event by itself. Players have not yet realized that WCG has reached a difficult stage. Degree.

Goose Factory is the main sponsor of this year's competition, so ICM had to compromise, so online games such as "Reverse War" and "QQ Speed" were also included in the competition.

But at this moment, Fang Hong and several people came to the venue of the "League of Legends" competition. They stood in the outer edge corner to feel the atmosphere of the scene. There were a lot of spectators and the popularity was very hot. It has not yet reached the finals. I believe the finals It will definitely be more popular.

At this time, a Qunxing Capital executive standing next to Fang Hong couldn't help chatting: "From the perspective of the scene, the WCG season is very hot, and there is no sign of decline. Why is Samsung not playing such a hot event? Woolen cloth?"

Fang Hong clasped his hands in front of him, looking at the big screen on the stage, and said slowly: "The rise of WCG is due to Samsung's global expansion, and its investment regardless of return. The reason for its rise is that WCG is a market behavior of an enterprise, and when its development is no longer consistent with the Samsung Group’s strategy, it is a matter of time before Samsung runs away.”

Speaking of this, Fang Hong withdrew his gaze and glanced at the executive with a smile: "It's good, the popularity is not bad, and WCG's influence is still the largest in the current e-sports event. Come over here."

Obviously, the expansion of Xingyu Technology in the future includes the expansion of quantitative capital. The budget will be allocated to the WCG event, and it will not be expected to make money from the event itself. The company's strategic expansion is actually roughly the same as Samsung's logic in promoting the event more than a decade ago.

There was a lot of voices at the scene, and the game commentary was very passionate. Fang Hong and the others were chatting at the edge, but no one noticed.

However, one person still heard it.

Not far away, there was a field staff wearing a work vest who happened to hear it. He stood in this position to maintain the order of the scene. When he heard the conversation between Fang Hong and the others, he immediately called him a good guy.

He couldn't help but turned his head and glanced at Fang Hong and the others. He found that one of the young men looked at him immediately. It was Fang Hong's accompanying bodyguard.

The arena staff immediately pretended nothing happened and turned his gaze away, instead of looking at them, he thought to himself: "Fuck, what are these people coming from? Samsung is going to run away? Are they going to take over WCG? Is it true? "

He couldn't help sneaking a glance at Fang Hong and the others from the corner of his eye, and found that these people really didn't seem to be just watching the e-sports competition.

not simple!

These people are definitely not ordinary people!

The arena staff pretended to be indifferent, but driven by strong curiosity, they also pricked up their ears to eavesdrop. He didn't know who these people were, but they must be people with a lot of background. They came to the match site to investigate here.

But at this moment, Fang Hong was chatting with the executive next to him: "WCG is a comprehensive e-sports event, and its biggest problem is 'comprehensiveness'. You can't make much money just by hosting an e-sports event. Money is more about losing money. You can’t make much money from your own tickets and broadcast rights, and the more important meaning is the promotion of your own games.”

"The contradiction of WCG is that to make a comprehensive event, you have to use internationally popular games as projects. These game developers are basically not willing to pay WCG. With this money, why not hold your own event? Therefore, the money spent by the sponsors is quite unjust, even though I am a sponsor, I have helped a bunch of other companies to advertise, sharing the effect of my own publicity.”

The executive couldn't help but nodded: "Indeed, traditional sports don't have this problem. Football and basketball are not the patented products of any company."

Another important reason why Fang Hong decided to take over WCG is that Qunxing Capital will also deploy in the game field in the future, and will definitely have its own e-sports project in the future.

After a while, Fang Hong said slowly: "In my opinion, e-sports events can be roughly summarized into four modes, namely, the parent-son mode, the lover mode, the matchmaker mode, and the boss mode."

Fang Hong further deconstructed these four models for the executives next to him: "The parent-son model, Samsung's WCG, ASUS WGT, etc., are relatively stable but are greatly influenced by their parents. When the year is good, they will grow bigger, and when the year is not good, they will shrink. , the most important thing is that it is difficult for you to find other sponsors."

"Lover mode, ESWC and CPL, etc., most of the competitions are dominated by the competition organization. This mode depends on luck. If there is a big winner on the list, it will be good, and when no one wants it, it will be miserable."

"The matchmaking model, such as the NSL league organized by NeoTV, is a relatively stable and long-term path. The publicity and network channels are in the hands, and the east and the west cannot succeed, but the constraints of the times are too great, especially in China. TV is not allowed to broadcast, digital The popularization of encrypted channels and the change of public payment habits are very slow, and the influence of new media will be slow.”

"Boss mode, such as the e-sports events run by Goose Factory itself, like the S-series events started by League of Legends last year, but it is different from the pro-son mode. The boss mode has stricter restrictions on events and a more direct purpose. Just be yourself This model has clear short-term benefits, direct effects, and clear profit points, which is enough for the project itself and can also make the event more professional.”

The two executives who accompanied them were secretly surprised. They thought that the big boss was just a whim, but they didn't expect to have such a deep understanding of the emerging industry of e-sports, at least better than the two of them. Homework, I didn't expect the big boss to know better than them.

One of the executives couldn't help asking: "So which model should we go?"

Hearing this, Fang Hong couldn't help smiling and said: "Perhaps the lover's own son who was born to the boss through a matchmaker is the final form."

The two executives were dumbfounded when they heard the words of the big boss. After all, it is the big boss. Just tell me how to do it and do what you say. If you make a mistake and fail, it is your big boss's fault. Anyway, I strictly follow your instructions. Here comes the idea.

But the big boss didn't do that. The two executives were elites, and they understood the implication of Fang Hong's words.

In a nutshell: You figure it out!

Explore and try by yourself, find out the path to success, the result that the big boss wants is success.

...