Chapter 697 [The wool comes from the dog, the pig pays the bill]

With the disclosure of his identity, Fang Hong's activity on the Internet has increased significantly.

The next day, Wednesday 11 December.

Fang Hongda posted a short Weibo in the morning: [How about we have a whole WCG in Xincheng next year? 】

After this Weibo was posted, people in the e-sports circle, whether they were gamers or people in the industry, couldn't sit still, especially many e-sports practitioners.

Does the boss's words indirectly admit that the super funder WCG found is Qunxing Capital?

The owners of many clubs and many professional players immediately watched and followed up when they heard about this matter. Even investors in the capital circle who didn't pay much attention to the new thing of e-sports also cast their eyes.

If Qunxing Capital, a super predator, enters the market, it will have to re-examine the potential opportunities of this new thing.

In the morning, Fang Hong posted a Weibo, and in the afternoon, he hit it at the speed of light.

Qunxing Capital, Samsung Group and ICM jointly announced that Samsung officially withdrew from WCG, and Qunxing Capital acquired ICM and took over the brand of WCG.

As soon as the news came out, there was a sensation in the e-sports circle, and many practitioners in the industry were particularly excited.

The world of esports is about to change.

Although the giant Samsung exited, it was also a super predator who took over, and its head was still a young man.

This emerging industry has won the favor of giants, and practitioners engaged in e-sports unanimously agree that this industry may really change.

Especially for the domestic e-sports circle, having a behemoth like Qunxing Capital enter the arena is not only able to obtain unprecedented capital support, but more importantly, it is an endorsement in a certain sense.

There are also many people who analyze that e-sports can win the favor of Qunxing Capital. Its real big boss Fang Hong is a young man who is very important and can accept new things.

In fact, psychologically speaking, Fang Hong is not a young man, after all, he has lived in two lives.

Although he occasionally plays games, but he is not a game enthusiast level player, but this does not hinder his support for the e-sports industry at all, because there is a strategic need, so this quick puzzle has to be added.

Just when the news was officially announced, major well-known e-sports clubs at home and abroad were invited by the e-sports industry department under Qunxing Capital to send people to Xincheng to discuss and standardize the entire e-sports industry system.

In short, it is going directly to formulate industry standards.

...

The following day, Thursday 12 December.

Fang Hong came to the headquarters of Qunxing Capital. He was currently in a conference room of the company, having a meeting with the person in charge of the e-sports industry department and making relevant arrangements. Hua Yu was also specially called by him to attend the meeting.

"... What is certain is that we want to develop the e-sports industry. Most of this business itself will lose money. It is very good to maintain a balance of payments. It has limited liquidity, but there are too many places to spend money. "

Fang Hong looked around Huayu and others and added: "Why did I still decide to do this business that seems to be losing money? Because the picture is not at all the three melons and two dates of the e-sports industry itself. This business is still in line with the requirements of the Internet. The idea of ​​monetization is that the wool comes from the dogs, and the pigs pay the bill.”

Hua Yu, who was present at the meeting, said in a daze, "Is there still such a saying?"

Fang Hong smiled and said: "We want to integrate the entertainment industry, Xingyu Technology, Yixing Video, Quantitative Capital, etc., as well as the real estate business of your Huayang Group, these are businesses that need a lot of traffic support, and The most indispensable thing for the e-sports industry in the future is traffic.”

As soon as this remark came out, the participants present probably understood Fang Hong's intentions, but what everyone was more puzzled about was, is the big boss so optimistic about the huge traffic in the e-sports business?

What kind of traffic can those "stinky gamers" have?

Obviously, they are still biased.

However, Fang Hong does not blame them. After all, there are historical limitations, and Fang Hong, who has the foresight, is very aware of the traffic potential of the e-sports industry.

According to the data of the championship and runner-up finals of "League of Legends" in the previous life in 2021, it broke the record of the world's most watched e-sports event held by itself. During the finals, the average number of viewers per minute reached 30 million, and the peak stage exceeded 7300. Ten thousand.

After EDG won the championship, some media people in the football circle even said that "the last time I saw this scene was on October 7, 2001", and that day was the day when the national football team entered the World Cup.

The annual exposure of the "League of Legends" project alone can reach tens of billions of people. How much traffic is this?

I have to admit that the influence of e-sports in China is indeed very large.

After a while, Fang Hong said: "The 2013 WCG Finals in Lucheng just ended, the statistics show that the on-site audience reached 150,000 people, and the online audience was about 150 million people. I estimate that it will take another six or seven years. Data can grow more than a hundredfold."

Increase by more than a hundred times?

Everyone present was shocked when they heard this number, and Fang Hong went on to say: "Not only the companies in our galaxy group, but also other big companies that need a lot of traffic support, in the face of such a huge traffic, he set up a club to sponsor No matter how you play, you don’t lose money. Originally, you spend more than one billion yuan a year on advertisements, but now some popular variety shows cost hundreds of millions of titles, but the exposure is limited.”

"However, e-sports not only has continuous exposure, but also targeted soft broadcasting for young people. After a popular team becomes popular, the number of online searches can bring a qualitative leap. This is something that cannot be replaced by buying traditional ads. Come on, if the club operates well, it can still not lose money, and for the big corporate sponsors, it is equivalent to spending money on advertising traffic for nothing."

This means that the wool comes from the dogs, and the pigs pay the bill.

Obviously, Fang Hong's layout in the e-sports industry has never valued the benefits of e-sports itself, but the indirect additional benefits of this industrial chain.

"...but this is still not the most valuable part of the e-sports business." Fang Hong turned his head to look at Huayu who was present at the meeting, and then added: "Entering the game to do e-sports, in addition to online traffic, offline traffic There is also a vast real estate business behind it.”

Hearing this, Huayu immediately understood that the big boss was going to call him. Huayang Group is engaged in real estate business, and the expansion model complements Yixing Media Group. Wherever there is commercial real estate of Huayang Group, Yixing The theaters under the media will expand wherever they go.

Hua Yu understood Fang Hong's strategic intention.

At this time, Fang Hong continued: "We took over the WCG brand and built large-scale e-sports venues in major cities. There will be various e-sports competitions throughout the year, and the schedule of league and cup games will be full. Play League of Legends one week, Dota or other events next week, this event is in this city this week, that event is in that city, and finally there will be a big cup game.”

"Once it is in operation, the annual turnover of commercial supermarkets and hotels alone, and the rent of shops is not a small figure. If it can drive the surrounding supporting real estate projects, the income will be even more astronomical. The point where the e-sports operation is losing money Money is nothing compared to these."

At the end, Fang Hong looked at everyone and said: "Generally speaking, e-sports itself can't make a lot of money, but there are profitable businesses everywhere in this industrial chain."

After a while, after Fang Hong finished speaking, the person in charge of the e-sports department at the meeting immediately said: "There is a problem. We do not have e-sports events. Unlike traditional sports events, events rely on game developers. We After working so hard, the game company will make money and promote the game for them."

Fang Hong said with a smile: "Game companies make their money. What we value is traffic, and what we eat is traffic. Of course, future e-sports competitions must also have game companies controlled by my group of galaxy, no matter what, there must be some Popular projects are under our own control. But right now, before those game companies themselves become popular in e-sports, we must first use the influence of the WCG brand to formulate industry standards and fully consolidate our influence. "

...