Chapter 699 [Eating and chatting]

When the people present saw the big man approaching, they got up independently.

Fang Hong looked around at the crowd and said with a smile, "You don't have to stick to it, just sit down and let's chat while eating."

After everyone sat down, among those who came with Fang Hong, several people immediately gave simultaneous interpretation headsets to the invited foreigners.

After a while, Fang Hong took a seat, and the barbecues were served one after another.

Fang Hong leaned back on the chair and unconsciously tilted his legs. He looked around the crowd and said with a smile, "Today we are at this barbecue stand to decide the future of global e-sports. Everyone should eat and drink."

That being said, everyone was still very cautious, but after a while, everyone gradually relaxed. The big guy didn't have any airs, but the invisible aura was still very strong.

At this time, Fang Hong drank a glass of beer, and then said to the crowd again: "Some people say that domestic e-sports players are wild people, and the so-called team is just a gimmick made by a group of stinky gamers. It’s for pretending and bragging.”

When a few people heard this, they were a little stunned but held back. They were really hit by the boss. Many people played games with the momentum just to pretend and brag.

And Fang Hong continued with a smile: "In the current era, especially in the wild era of domestic e-sports, there is no large-scale intervention of capital, and there is not too much interest involved. In my opinion, this kind of e-sports is the purest, and it is what everyone really wants. What I love is that I really love and pursue dreams, relying on enthusiasm and interest, as well as a heart that wants to prove myself to everyone, I like this kind of dream-chasing pure heart."

Having said that, Fang Hong changed his voice and added: "But it doesn't work if you have dreams without pay. If the e-sports industry really wants to become a stable and long-term development industry, then it has to be like a mature sports event. In that way, a stable self-hematopoietic ability will be developed."

"To establish a mature and transparent operating mechanism and industry norms, the intervention of capital is necessary and necessary, but if we only rely on the mathematics of capital, then no matter how hot it is now or in the future, it will only be a game of capital in the end. , and will surely be replaced by more exciting 'games'."

The bosses of several clubs felt that a big boss is a big boss. Although he is young, he is the founder of a giant.

It was impossible for the other young people present to say such words.

Fang Hong paused for a while, and said to everyone: "You can tell all e-sports practitioners when you go back, I am involved in this industry, and I am also very optimistic about the prospects of this industry. Make this industry well, meticulously, and refined in a down-to-earth manner, so that it can get out of the wild and become a truly healthy and mature industry, going further."

At the end, Fang Hong added with a smile: "If you have anything you want to say, you can predict it on the spot. If you have ideas or difficulties, you can tell me. You are all front-line personnel in e-sports. I want to hear the front-line This is also very important for our future planning of this industry."

Everyone present looked at each other in blank dismay. The domestic e-sports practitioners were getting more and more excited at the moment, but no one rushed to speak.

After a while, a club owner from China took the lead to say: "Mr. Fang, it really costs too much money to set up an e-sports club. Of course, it's not even a drizzle for you, but for us small owners, we really face a huge problem." financial pressure."

Everyone nodded again and again, and the boss continued: "For example, if you want to create a top team, you can't do it without a net worth of tens of millions or hundreds of millions. If you want to engage in e-sports, you must first have someone. It is normal for a team to have six or seven players as starters and substitutes, and many clubs will have more than one e-sports division, so there may be thirty or forty first-line players alone."

The boss said one by one: "For a large mature club, in terms of personnel costs, it is generally necessary to support hundreds of people for players, coaches, analysts, logistics, management, publicity, planning and other positions. Large foreign clubs like Fnatic may What's more, just paying people's wages has to eat up 20% of the club's revenue every year."

The bosses all bluntly said that they have difficulties and ideas, so why not complain quickly now?

The boss went on to say: "In addition, there are rents, marketing, and equipment that all have to spend money. That's not counted. If the club wants to play popular sports leagues, they have to pay more. After all, if you want to form a The e-sports giants operate several divisions at the same time, and want to enter a decent league project with exposure, without a net worth of hundreds of millions, they can't hold it at all."

Fang Hong nodded and did not speak.

At this time, the person in charge of Qunxing Capital's e-sports department who came with him looked at the boss and asked, "In this case, if you don't form a wealthy family, wouldn't it cost so much to form a civilian team?"

The boss immediately said: "It is true that building a civilian team can save a lot of money, but the problem is that it can't make any money at all because it can't get results, or there are no star players in the team. There is no commercial value for the funder, and you can’t get the results, and you can’t get the game bonus.”

The manager of another club picked up his words and said: "In fact, the overall prize money of the current competitions is actually not much, unless you can win the championship of a large-scale competition in a popular project, not to mention the older StarCraft, just say DOTA. Now in a competition in one city, the prize money for the first place is 5,000 yuan.”

"It costs thousands of yuan for the round trip fee plus board and lodging for 5 people. If you don't get the ranking, you will spend money to play professionally. Moreover, many so-called professional players in China are not paid at present. Only when they get the ranking can they be disqualified." Large teams only get paid if they take them in.”

Fang Hong nodded slowly, then turned to the foreigners and asked, "What are the current sources of income for your club?"

He spoke Chinese, and a group of foreigners listened to the simultaneous interpretation. After a while, the people from the STK club said: "Our club's sources of income mainly include commercial sponsorship, game bonuses, league share, copyright income, etc., but the main source of income is The source of income is sponsorship, and often it accounts for more than half."

The SKT club is considered one of the top e-sports giants in South Korea.

Immediately afterwards, people from Fnatic, NatusVincere, EnVyUs and other clubs in Europe and the United States also spoke successively. Basically, whether it is European and American clubs or Korean clubs such as STK and KT, which are relatively mature in the e-sports industry, their main income comes from sponsorship. .

There is still a big gap between e-sports and traditional sports leagues. Traditional sports leagues have broadcast fees, tickets, jersey sales, etc., which can contribute a lot of income. Each participating team will be allocated different bonuses according to the number of live broadcasts and rankings.

In contrast, the e-sports industry has just developed, and now games are broadcast online for free, and there are no domestic online live broadcast platforms yet.

Therefore, whether it is game broadcast or offline tickets, the current e-sports has not formed a sufficient commercial scale.

As for some offline competitions, usually only a few hundred spectators can be accommodated in one game. Even if the attendance rate is not bad, the income of each competition is only 20,000 to 30,000 yuan. Ticket revenue is simply not enough to support the cost of venue operations.

At the end, Fang Hong nodded and said: "Well, I understand, generally speaking, the ability to realize money is limited, but there are too many places to spend money."

The boss nodded repeatedly and said: "Yes, this is the embarrassment of being an e-sports club at present."

Everyone in the industry is looking forward to what kind of changes Fang Hong and Qunxing Capital will bring to the industry. One thing everyone can be sure of. better.

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