Chapter 708 [Promotion in full swing]

Duan Fei, who is in charge of the e-sports department, has been very busy recently. The end of the new year is approaching, and the WCG2014 Super League preseason will start in the spring of next year, which will be more than a month away.

At present, the WCG2014 schedule is still in progress. The World E-Sports Association WESA has officially launched three days ago. All the well-known e-sports clubs from all over the world have applied to join and become members of WESA.

The 22 domestic and foreign clubs that were invited before all got the qualifications for WCG2014 Super League seats at a price of 10 million yuan, and the other 18 seats were publicly auctioned a week later.

The starting price is 10 million yuan.

The current news in the circle is that conservatively, 50 clubs will participate in the bidding for these 18 seats, and one-third of them are e-sports clubs from South Korea. This is normal. The e-sports industry was born in South Korea has a well-developed industry and many clubs.

Times have changed now, and the structure of the e-sports industry has ushered in historic changes due to the entry of Qunxing Capital. One of the biggest changes is that the right to speak in the e-sports industry has shifted from South Korea to the eastern power.

Korea's ICM company, the event operator, and WCG, the most influential e-sports brand at present, have both been included in Qunxing Capital.

If you want to play e-sports now, you can't do it without participating in the WCG Super League.

Before Qunxing Capital took over, WCG was already the most influential event in e-sports. Now that Qunxing Capital has taken over, it has directly improved by more than one or two grades, not to mention its influence.

If you do not participate in WCG events, it is equivalent to playing football not playing the World Cup or the Premier League.

If you don't participate, it means that the club will definitely not be able to continue, because any capable professional players will see that your club can't even play in the WCG Super League. As a result, even star clubs will gradually lose popularity, lose traffic, and sponsors will retreat one after another.

In addition to the clubs in South Korea, there are also many newly established e-sports clubs in China, which have attracted many owners to participate.

And these changes have also made domestic professional players suddenly become scarce, because many new clubs have been established, and the demand for players has soared, especially star players who have achieved results are even more sought-after.

If a boss with deep pockets wants to run a wealthy e-sports club, then star players are naturally an indispensable standard configuration, which also doubles the value of star players in popular sports such as "League of Legends".

Now it has appeared that the transfer fees of star players in popular sports have soared to 5 million yuan.

Under the new WESA system, the flow of professional players between clubs has clear transfer rules. It doesn’t mean that players can change jobs if they want to, and clubs don’t mean that they can buy what they want. Regulatory standards and regulations.

The entry of Qunxing Capital has given e-sports a systematic and standardized management, and it is no longer a wild way.

The WESA organization has clear rules and regulations for players, including rules for players' personal behavior, morality, etc. In the chaotic environment before, it was common for players to fight or even fight in groups. It's not over yet, there is still an offline PK.

This also puts a negative image of Internet Cafe Street Liuzi in the eyes of the mainstream, and is not taken seriously by the mainstream. In addition to prejudice, people in the e-sports circle cannot be blamed for their own problems.

Now that Qunxing Capital is involved, the World E-sports Association WESA also has a player conference.

Naturally, it needs to be regulated. The previous image of a street player must be eradicated, and it is very strict. It violates the industry regulations formulated by WESA. The most serious is a direct lifetime ban, or even being banned by the entire e-sports industry.

Suffering this kind of punishment can basically declare the end of a player's career.

The image in the mainstream view is negative. If you want to be accepted by the mainstream in the future, you must first solve your own problems.

Right now, Duan Fei, who is in charge of the e-sports department, is also busy. On the one hand, he is promoting the launch of the "E-Sports" satellite channel in Hong Kong. It must be launched synchronously when the preseason kicks off. .

On the other hand, it is speeding up the WCG2014 Super League. It has been confirmed that the preseason will start in February next year, then the summer regular season, then the autumn super game, and the most important winter national cup.

The National Cup may not be as good as the Super League Super League in terms of confrontation and gold content, but the atmosphere and attention are definitely stronger than the Super League, because the National Cup confers greater honor to a certain extent and can also mobilize players from all over the world. enthusiasm and participation.

It is now the end of the year, and the preseason will start in February next year. There is only more than one month of preparation time. It can be said that it is very tight, the time is very fast, and there are so many things. The workload and pressure of Duan Fei and WESA are also very high. Big, because WCG is an offline competition, which has high requirements for overall planning and scheduling.

And he didn't dare to slack off, after all, this is a matter that the big boss of Qunxing Capital personally decides, and he will definitely pay attention to it silently, in short, it must not be messed up.

Fortunately, the budget given by the headquarters is very powerful. The budget for WCG2014 has reached 3 billion yuan, which is beyond the reach of many traditional sports.

The host city of WCG2014 has been confirmed to be held in Xincheng. This is the proper home of Qunxing Capital. Relevant parties in the city are also fully cooperating and supporting. The construction and renovation of the event venue are also working overtime. The largest sports center in Xincheng was directly given to WCG. Hold competitions.

But that's not enough, more venues are needed.

Moreover, a large arena for WCG events will need to be built in the future, and Xincheng has even planned to start acquiring land.

...

Friday, December 27.

Fang Hong came to the e-sports business department of Qunxing Capital. At the moment, Duan Fei, the senior director in charge, and the directors of several other divisions of the company are there. They also realize that the big boss attaches great importance to the e-sports business department.

"The progress is progressing well, and the time is very tight, but the task must be completed on schedule." After listening to a work report, Fang Hong nodded with satisfaction, and immediately looked at Duan Fei and asked, "Is the budget enough?"

Hearing this, Duan Fei nodded and replied: "It must be enough, and the broadcast rights in major regions such as North America, Europe and South Korea have already been sold, and the total is about 10 million US dollars."

For example, South Korea, where the e-sports industry is relatively developed, has a TV station dedicated to broadcasting e-sports competitions, and the copyright construction in foreign countries far exceeds that in the mainland. Foreign regions have to pay for rebroadcasting fees to broadcast WCG events.

Although it has sold more than 10 million U.S. dollars now, it seems insignificant compared to the total budget of WCG2014 500 million U.S. dollars, but a mosquito is small, but it is meat. It will be another matter when the traffic of the e-sports industry increases in the future.

Duan Fei added: "In addition, Yixing Video bought the online broadcast rights of WCG2014 in the Greater China market in China, which is about 18 million yuan."

The price of broadcasting rights is 18 million yuan, equivalent to about 3 million U.S. dollars. This price is not high, but it is not low for the domestic e-sports environment, because it is not an exclusive broadcasting right.

Yixing Video is currently the largest online streaming video website in China. Although it is also a company of Qunxing, it still has to give money. It is more intended to promote the development of copyright, but everyone is from Qunxing, so the negotiation went smoothly. .

In the coming year, domestic gamers and viewers can watch WCG2014 preseason, regular season, super game and WCG2014 National Cup for free on Yixing Video.

Now there are no online live broadcast platforms such as Mouyu and Mouya, and the audience can only watch the game through the online streaming website Yixing Video.

But for webcasting, Fang Hong knows that Chen Yu, who is in charge of Quantitative Capital, wants Xiaoling to debut as a game anchor for the IP anthropomorphic strategy of the artificial intelligence "Xiaoling classmate", and will go online on a webcasting platform by mistake. .

Calculating the time, this webcast platform should be launched soon. According to Fang Hong's previous development trajectory, Douyu was established on January 1, 2014, which will only happen a few days later, but Douyu will have to wait until next year. I went in April, and if there is no accident, I will definitely launch Douyu first.

...