Chapter 771 [A highly successful marketing campaign with almost no cost]
The launch of this after-sales service activity is to find out some pain points of consumers, and there are still many consumers who buy STAR series mobile phones. In fact, their income is not very high, and many of them even spend more than two months' salary to be able to afford it.
Because Xingyu Technology launched mobile installment payment, many consumers with a monthly income of 3,000 or even less than 3,000 can easily take their mobile phones home without too much financial pressure.
For this consumer group, the price of after-sales service for STAR series mobile phones is not cheap.
For example, to replace the battery, it costs 470 yuan to replace an original battery.
If human factors damage parts such as the screen, taking the STAR4 mobile phone as an example, the price of replacing a screen reaches 1350 yuan, and you can buy a brand new smartphone of other brands with a little more money.
For those consumers with a monthly income of about 3,000, they are obviously reluctant to replace it, unless it is impossible to use it if they do not change it.
Xingyu Technology launched this after-sales service promotion. Any after-sales service in the venue will be directly discounted by 50% on the basis of the original price. It used to cost 470 yuan to replace a battery, but now it only costs 235 yuan for a 50% discount. In RMB, it used to cost 1,350 yuan to replace a screen, but now it only costs 675 yuan with a 50% discount.
This is very attractive to consumer groups with a monthly income of around 3,000, and can save money for several suppers.
After the campaign was launched, it was well received.
Among them, what makes consumers most satisfied is that this after-sales promotion is very direct, without any search and search, and there are no various restrictions, and there is no need to meet any conditions to enjoy the 50% off after-sales discount.
...
Just after Xingyu Technology disclosed the announcement, Fang Hong posted the latest news on his personal Weibo account that day, and Aite called Qin Feng, and the two chatted publicly on the Weibo platform directly. It caused a strong crowd of netizens who eat melons from all walks of life.
Fang Hong directs Aite Qin Feng on Weibo:
[I'm thinking about asking you to launch a more sincere profit sharing activity, why are you pushing so hard? Is the strength a little too much? Those "nail households" of STAR2 and STAR3 don't want them to change their phones in the future, this wave of losses will be big. 】
Qin Feng replied on Weibo half an hour later:
[Ah this...? After thinking about it, it seems that it is really sloppy, so what should I do? It has already been announced, and the whole network knows about it, so you can't go back on your word, right? 】
Fang Hong then replied on Weibo:
[What else can I do? This is the only way to go, it is definitely impossible to go back and forth, otherwise all the melon-eating netizens on the whole network will laugh at us for not being able to afford it, and we cannot afford to lose this person. 】
Qin Feng replied to Fang Hong's Weibo again:
[Ah~, we can only rely on the upcoming autumn conference, the first laptop will be able to sell well. 】
...
The onlookers watching the melon-eating netizens saw the small theater where the two big shots openly chatted and interacted on the Weibo platform, and they were also amused.
More and more people participated, and the enthusiasm on the Internet remained high.
The effect of this advertisement can't be achieved even if you spend hundreds of millions of dollars to advertise it. Netizens who eat melons love it, and their favorability is getting higher and higher.
On weekdays, in the eyes of the public, bigwigs like Fang Hong and Qin Feng are superior. When those so-called bigwigs and bigwigs appear in the public eye, they are often in high-end forums or TV programs. The above looks like pointing and talking.
And Fang Hong and other bigwigs in the galaxy are the most down-to-earth, especially Fang Hong even did a live webcast, and he can play Internet memes with the majority of netizens without any airs. These things make him super attractive to passers-by Good impression.
It is precisely because Fang Hong is like this that the bigwigs in the galaxy are also quite active on the Internet, and they are also down-to-earth.
After all, there is an idiom that says it well, it works well, so you can learn from it.
As the founder of Qunxing Capital, Fang Hong is like this, how can the bigwigs of other galaxy systems dare to put on airs and be bigger than Fang Hong? To be able to climb to such a high position, the EQ will not be too low.
The interaction between Fang Hong and Qin Feng on the social network platform also earned enough traffic for Xingyu Technology's after-sales service activities, and even the Weibo platform also benefited.
After all, the higher the popularity, the more active users are on the platform, which is of great benefit to the platform itself.
At the same time, it is also starting to warm up for Xingyu Technology's product launch this autumn. The company's first notebook computer will come out in September this year. product.
The first is to go for the "three-piece suit", that is, laptops, tablets, and mobile phones, the three electronic products that are standard in modern life.
At this moment, there are also a large number of netizens commenting on the Weibo feeds of Fang Hong and Qin Feng.
[Conspiracy loudly, right? Now people all over the country know about it... (Laughing with tears). ]
[Hahaha! ]
[God K has finally understood the Internet. ]
[After all, he is a man who has invested in WeChat, Weibo, and so many Internet companies, so he must have understood. ]
[He has always been very good at... (erha.jpg)]
[God K knows what netizens like to eat melons. ]
[Damn it, what else do I know after I let you understand it... (erha.jpg)]
[Shocked, God K scolded STAR2 users as nail households...]
[Hahaha……]
[So, you put your mobile phone on the shelf, and it is out of stock every day, but you put it on stock... (cover your face and laugh and cry.jpg)]
[My STAR2 can fight for another three years with a different screen...(Shiba Inu.jpg)]
[Isn’t it just a laptop, if you dare to sell it, I’ll buy it. ]
[K3478 reply to the post//: Dude, this is what you said, you have to buy it after you say it, so many people watched it, did you hear it without regret (狗头.jpg)]
[Holy shit, God K is actually diving in the comment area to observe secretly! ]
[Mark in the front row. ]
[This level of comments is going to be popular, so take advantage of it in advance. ]
[Haha God K replied to me, cough cough cough, you have to be more polite when you see me in the future, and tell you that God K is my buddy...(hands in pockets.jpg)]
[You boy...]
[happy. ]
...
The enthusiasm on the Internet is still unabated, and many netizens who are idle and free to eat melons have participated in the interaction. This wave of public interaction between Fang Hong and Qin Feng on the Internet platform has not only gained the favor of thousands of passers-by, but also a good news. The market is almost cost-free but wildly successful marketing.
Fang Hong's down-to-earth side is an important factor in attracting the public's favorability.
With his current social status, no one would say anything even if he was high above him. It is because of this that he is commendable. He is well-known in the hearts of the public and is more popular than those first-line stars.
And the appearance of Fang Hong also proved a problem, everyone is not hating the rich, what is hating is the unkindness of being rich, what is hating is that the wealth comes from a wrong way, Fang Hong has long been the richest man, but there are basically no people who hate him for being rich.
This is all thanks to the good reputation accumulated over the years. From the previous education and student funds to the first half of this year, companies in the galaxy system have given real money to encourage births and many other measures. The public can tell right from wrong, personally You can also feel it in China Lengnuan, and it is undoubtedly the most powerful voice for the locals living in the new city.
...
