Chapter 831 [Enter the payment field]

On this weekend weekend, news related to the medical field is still very popular. The outside world did not expect that Qunxing Capital's advancement speed is so fast. From the moment Fang Hong suddenly mentioned this matter on the live broadcast to the official announcement that it has entered the substantial implementation stage, only in the past Less than a week.

It's so efficient.

What is needed in this matter is to be quick and not give the opponent time and space to react. The main thing is to take the land quickly. Wait for the opponent to react and start to stumble. Although it will not fundamentally change the general situation, it will always be It's troublesome.

Everything is difficult at the beginning. No matter what happens, we must have a good beginning.

The current situation is that cities all over the country approve land very quickly, and those with no problems are approved quickly. Some problems are feared to be slower than those in neighboring cities and become "conspicuous packages" and be grilled on the fire, so they are also approved quickly. Even faster.

Two days later, on Monday, October 20, the central government issued a notice allowing preparations for personal credit reporting business. Once this news was announced, it was regarded as a sign that the domestic personal credit reporting system was expected to open up to commercial institutions. signal of.

The very next day, Quantum Beat's WeChat operations team announced a series of blockbuster news, which caught Zhifu Bao off guard.

On the morning of that day, the WeChat team announced its official entry into the payment field, and the WeChat APP ushered in a major functional upgrade.

This makes Zhifu Bao, the leader in the payment field, feel a huge threat, because the scale of WeChat users today is so large that it can be called a national-level social application software. This mobile instant messaging software has become a dark horse in the social media market in Greater China since its launch, and its popularity has attracted much attention from all walks of life.

Social software is something that the founder of Alibaba cares about. He used to regard Goose Factory as a huge competitor, but now the mobile Internet era has made a quantum leap. Suddenly, Alibaba has carved a way under the eyes of Goose Factory’s social kingdom. Mr. Ma was also envious, and at the same time he also realized that he had another strong opponent.

As of early October this year, the number of WeChat users has exceeded 600 million, which is an astonishing number in the current domestic Internet market.

In comparison, the number of users last year was only 156 million, and the growth rate of the number of users within one year was as high as +285%. Its growth curve is directly proportional to the popularity of smartphones.

There is no doubt that this digital scale has become a trend for products with natural monopoly characteristics such as social software, forming the Matthew Effect, a pattern in which the strong will always be strong.

It is difficult for users to change software because all their friends are using it, which means that their network of connections is here, just like QQ in the PC era.

And this is behind the numbers, which reflects the huge influence of WeChat in the domestic social media market, especially in the current mobile Internet era. Many people even agree that its influence has surpassed Goose Factory.

Thanks to the explosive development and popularity of smartphones, more and more people have begun to use WeChat and become active users on this platform. As a result, WeChat has become an important marketing channel for many brands and companies.

At this point, a major traffic entrance to the Internet has taken shape on WeChat.

This year’s explosive growth, in addition to the explosion of smartphones, is also the key to WeChat’s own launch of a series of new features. This year, WeChat also launched functions such as “Official Account” and “Moments”, allowing users to Share your life and opinions more easily. At the same time, the WeChat team is constantly optimizing its interface design and user experience to make users prefer this platform.

The popularity of WeChat has also produced huge changes in the domestic social media market.

First of all, the emergence of WeChat has caused many people to switch from traditional instant messaging software such as QQ to WeChat, making WeChat the new favorite in the domestic social media market; secondly, WeChat’s advertising and marketing has also become the focus of many brands and companies. By choosing, through WeChat’s official account and Moments and other functions, they can interact and communicate with users in a more comprehensive way, improving their brand exposure and user stickiness.

In general, WeChat's popularity this year has been very good, even exceeding Quantum Beat's expectations, becoming a super dark horse among the dark horses in the domestic social media market.

This time we have another major upgrade of functions. The WeChat team stated at the press conference that in order to bring users a more convenient and rich experience, the “WeChat Pay” function was officially launched.

This function allows users to make online payments on WeChat quickly and conveniently.

Another function launched is "payment credit". If WeChat payment only made the unprepared Zhifu Bao feel a huge threat, then this "payment credit" function can be said to be a formidable enemy.

According to the description of the WeChat team, the new function of "Payment Credit" is an independent third-party personal credit reporting agency under WeChat. Through cloud computing and the introduction of artificial intelligence machine learning technology under Quantitative Capital, it can present an individual's credit situation.

The new function "Payment Credit" is a comprehensive processing and evaluation of massive information data, which mainly includes comprehensive evaluation from five dimensions such as user credit history, behavioral preferences, contract performance capabilities, identity characteristics, and personal relationships.

By then, credit services will be provided to users and merchants in hundreds of scenarios such as credit cards, consumer finance, financial leasing, hotels, rentals, travel, marriage and love, online shopping, transfers, financial management, classified information, student services, and public utility services.

There is no doubt that with the launch of the "payment credit" function, the platform can freely collect users' personal information, and most of it is very critical private information data. These data are very valuable things and can be collected through various methods. in such a way as to realize it.

For example, a user posted a post in Moments that day and recorded a mood. Big data will soon identify that he is not happy today based on his recorded mood, and immediately push a funny video. Click the link to jump to the art star video.

Or you can push a piece of music with a soothing beginning. If you want to listen to the full version, click the link to jump to a certain music software application. As for pushing that music software, you must pay promotion fees to the platform, which can be monetized.

If there is no moral bottom line, big data killing can even be carried out, but the Internet platform under the Galaxy Group will not do this because Fang Hong's constraints are there.

But what’s really shocking about this incident is that Yangma has just announced that Quantum Beat has launched these two functions, so many people feel that this is opening a green channel for Quantum Beat. What kind of treatment is this? ?

But everyone firmly believes that the quantum-beating Xu Jingren definitely does not have this energy.

But if Qunxing Capital, the parent company of Quantum Beat, is brought in, it will be another matter. Fang Hong really has this energy.

Zhifu Bao was very anxious now.

The competitors suddenly took the lead quietly and began to launch attacks deep into the hinterland of their own kingdom. They have already reached your high ground. How can you not be impatient if they want to steal the base?

The social kingdom of Goose Factory was torn apart by quantum leaps, and today's WeChat has been created. The example is right in front of us, so it would be strange not to rush.

Its operations team held an emergency meeting that day to discuss countermeasures, and the unanimous conclusion was that a similar product to the "credit points" launched by WeChat must be launched as soon as possible, and it must be launched quickly.

So “Sesame Credit” was born under this background.

…