Chapter 839 [A system that can detonate the domestic human society]
With the emergence of WeChat Pay, the public has indeed felt the convenience. Currently, the WeChat team is also actively expanding more offline application scenarios.
Not only the farm products supermarkets under the Xingxing Group, but also some street shops and small vendors are also within the promotion scope. The promotion method used is still "money power", which is the idea of burning money subsidies.
Using WeChat Pay for cashless transactions, both buyers and sellers can get certain subsidy discounts, and can also order the first QR code for free.
In this way, both buyers and sellers are happy to pay with WeChat. Although the discount is not much, mosquito legs are also meat, so don’t give them away for free.
Sellers are definitely more willing to recommend buyers to pay with WeChat. The more transactions they make, the subsidies they can get are actually quite considerable. Invisibly, thousands of sellers will also spontaneously promote WeChat Pay offline. These subsidies also It is equivalent to the promotion fee paid to many sellers.
However, the WeChat development team is currently preparing another big move. A development team composed of 10 people has begun to write the code for the WeChat red envelope system.
Yes, this big move is the red envelope system.
A system that can detonate the domestic favor society, the current idea is mainly two kinds of red envelopes, one is peer-to-peer red envelopes, and the other is lucky red envelopes.
It is worth mentioning that this matter was not the result of Fang Hong’s guidance to the WeChat team, but an idea from within his team.
The design of the red envelope is also simple enough. Everyone can initiate a red envelope without any restrictions on the group of people. The process of initiating is also simple enough. Just select the amount and quantity and you can initiate.
Grabbing red envelopes only requires one click.
There are two main destinations for red envelopes, one is to stay in the WeChat wallet, and the other is to withdraw cash.
The process of withdrawing money is also simple enough. If you bind a bank card, you can withdraw cash on the same day within 2 hours at the fastest. If you do not bind a bank card, you need to bind the card. This can bring WeChat Huge potential commercial value.
The reason why the red envelope system is a great move is that it not only conforms to the characteristics of the domestic human society, but also provides a sense of human satisfaction.
Who gives out red envelopes in people's daily lives?
At home, the elders give it to the younger generation, but in the company, the boss gives it to the employees.
However, the design mechanism of WeChat red envelopes allows anyone to send red envelopes. At the moment when the red envelopes are snatched by many people, the initiator of the red envelopes will feel a sense of satisfaction as a "tycoon" or "boss". This sense of satisfaction is felt in the family or in the family. In companies with obvious hierarchies, people are suppressed.
Needless to say, those who grab red envelopes will get a small amount of real money and feel satisfied.
At the same time, the red envelope system also has its potentially huge social power.
Even if Zhifubao wants to imitate this, Zhifubao cannot imitate it, because Zhifubao does not have social attributes, and even Weibo is unlikely to succeed. The key point is the acquaintance relationship chain, which only WeChat has, and the goose factory next door. QQ, but that is the PC version.
Compared with Weibo, WeChat is a social platform for acquaintances, especially in WeChat groups. This is a private space, a space that needs to be invited to enter. There is a natural sense of trust between each other, unlike Weibo. In a square with strangers, the distribution of red envelopes has a stronger marketing meaning.
And based on this familiarity and trust, everyone does not care about grabbing more and grabbing less, but more about experiencing the fun of interaction among friends.
However, in order to break out of the circle and truly trigger the explosion of WeChat payment users, an external condition is needed as an opportunity, and the WeChat team has already chosen a target, and that is the Spring Festival Gala!
Although the current Spring Festival Gala program is criticized by the public and is getting worse every year, the Spring Festival is one of the highest cultural potentials of the Chinese people, and the traffic of the Spring Festival Gala is still so large that it is difficult for ordinary Internet companies to imagine, or even reach.
The WeChat team’s plan is to officially launch a nationwide red envelope grabbing activity during the Spring Festival Gala and the Spring Festival. During the Spring Festival Gala, users only need to shake to grab red envelopes, and the operation is simple enough.
…
Weekend of October 26th.
"Red envelope system? It was launched during the Spring Festival this year. This is a great idea. Who came up with the idea?" Fang Hong was quite surprised when he looked at the latest planning material report from the WeChat operation team.
He originally thought about giving instructions to the WeChat operation team for a while to develop this red envelope system.
Unexpectedly, the people below figured it out on their own and have already taken action.
Tian Jiayi, who was sitting aside, replied: "Wu Yi, the general manager of WeChat payment business, was recently promoted by Lou Gaoyuan and asked him to be in charge of this business."
Just a few days ago, Wu Yi was in his office and felt that it was very noisy outside the office. A group of young guys in their twenties and post-90s who had been recruited were shouting and screaming. Manager Wu couldn't bear the disturbance, so he went out to ask them what they were doing and why they were so noisy at work.
These young people said that they had previously talked about making an app that could send red envelopes, but now they have made it and it is very fun. They even asked Manager Wu if he wanted to try it.
Wu Yi gave it a try and soon felt that this thing was very good and wanted to promote it on WeChat, so he quickly compiled a material overnight and submitted it to the current top person in charge of WeChat, who is also the co-founder of Quantum Beat. One of the buildings is high and far away.
After seeing the plan, Lou Gaoyuan approved it on the spot and asked Wu Yi to continue to improve the entire plan, so there was the plan report that Fang Hong saw now.
"Wu Yi has something, and Xiao Gao is becoming more and more capable. This person has been promoted and used well." Fang Hong knew the power of WeChat red envelopes and couldn't help but praise Lou Gaoyuan, the co-founder of Quantum Beat. The team of people is now a top-tier team.
Now everyone knows that Fang Hong is also one of the co-founders of Quantum Beat, and almost everyone knows the name of God K.
The other five founders are all well-known now. Xu Jingren is in charge of Quantum Beat, and several subsidiaries of Quantum Beat. Lou Gaoyuan is in charge of WeChat, which is now the dominant player in the domestic mobile instant messaging and social field. Yuan Jie is in charge of Kyushu Travel. It is a giant in taxi-hailing, Sun Xin’s Ukombox is a giant in shared homestays, and Wang Ping is in charge of Maker’s Square, a shared office company, which is also a leading company in the industry.
These companies have now reached the top of their industry and are the big brothers in the industry.
"The plan states that only 500 million red envelopes will be given out during the red envelope grabbing activity during the Spring Festival Gala. The number is very large, but divided by 1.4 billion, it is less." Fang Hong smiled slightly, and then added: "As the richest man, we , now the poor only have money left. Taking advantage of this festive day to celebrate the New Year this year, WeChat Pay is also promoting it at this time, so by the way, I will give everyone a lucky draw. I will use my own money to send a big red envelope to everyone. Shake on WeChat to grab red envelopes.”
Hearing this, the beautiful assistant on the side asked curiously: "How much do you plan to send?"
…
