Chapter 85 [Fang Hong's Creative Idea]
Seeing their gazes falling on him in unison, Fang Hong turned his head to look at Yuan Jie, shook his head and said, "I don't agree with this plan."
Everyone was surprised. Yuan Jie thought the idea he came up with was very good, but the boss objected, and couldn't help but said: "Why? Facebook has already proved that this plan is successful, we just need to copy it and adjust it. ?”
Fang Hong said in a deep voice: "Computing copy can't be brainless copying. We must consider the national conditions and the differences between Eastern and Western cultures. When this idea is launched, I believe it can increase user activity, but the cost is not small. Compared with Western culture , we are relatively conservative, this plan is for fun, but vigorously promotes harm.”
Xu Jingren asked curiously, "How?"
Fang Hong looked around the crowd and said: "It will bring negative controversy. Our current main attack position is the university campus. If the platform side publicly promotes such a plan, it will be criticized by some influential people in the school as kitsch. The positive energy represented by such an institution of higher learning is contrary, and Quandong Weibo will be included in the list of the unpopular, which is not a good impression.”
After a moment's pause, Fang Hong added: "It's not that it can't be done, but that it can't be actively promoted by the platform, such as letting the school beauties of various universities be active on the Weibo platform, just like the school beauties of Xinda University. That's fine."
Everyone couldn't help but nodded when they heard the words. Everyone understood the meaning of the boss. Weibo officials can't support it clearly on the stage, but it's okay to be on the stage.
At this time, Fang Hong said with a smile: "After all, heresy, let's open up the pattern and follow the right path."
Several buddies looked at Fang Hong curiously, and Xu Jingren said, "Could it be that boss, you are creative again?"
Fang Hong immediately said in an orderly manner: "We can definitely hold a promotional activity that is in line with the humanistic atmosphere of the university campus, and can be recognized by mainstream voices. For example, we can launch a 'micro-fiction contest', and the publicity can be a little taller. , For example, the first domestic micro-fiction competition, the grade structure has come up."
Micro fiction contest?
Everyone looked at each other, and Fang Hong continued: "256 words can be shared anytime, anywhere, and 256 words can also interpret all kinds of life...Whether it is humor, horror, science fiction, love, suspense, etc., it can be condensed into a micro-fiction within 256 words. , Share it on Quandong Weibo.”
"The slogan on the promotion can be 'Tiny Fiction @Big World', and it can be described in this way: in just 256 characters, it can either create a hazy love, or interpret a deep feeling, or express the bitterness of life. Come on Weibo platform to write micro-novels, and tell the world in your eyes and in your heart.”
This is, Lou Gaoyuan happily said: "As expected of the boss, he speaks well and wittily, you have both arts and science?"
Sun Xin immediately looked at Yuan Jie and said, "It's not flattery. Boss's idea is much higher than yours. In Boss's words, the pattern is open!"
Yuan Jie shrugged and spread his hands.
Fang Hong glanced at everyone and said with a smile: "Let the development team set up a special page for online submission, and the content will be posted directly to Quandong Weibo for submission. The Weibo account for submission needs to be bound to a mobile phone number."
"As for the requirements of the works, I would like to mention three points here. The first is that the content of the entries must be mini-fiction, the content must be positive and healthy, and abide by national laws and regulations. All original works can participate regardless of the author's region; the second is that each person Only one work will win the award, and multiple finalists will choose the best ones to compete for the grand prize; the third is the first work of the submitted work within two months from the launch date of the Micro Fiction Contest, and the work has not been published before."
Speaking of this, Fang Hong further added: "For specific details, let the planning department make additional supplements."
Xu Jingren's eyes lit up, and as Fang Hong gradually started talking, he also found that this idea is very good, especially the design of prizes can fully mobilize people's enthusiasm, and said immediately: "Do you have a plan for the specific process?"
Fang Hong thought for a while and said: "In terms of evaluation, there are three stages: audition judges, re-selection judges, and final evaluation. The core starting point is to mobilize the enthusiasm of all participants, so as to make platform users active."
Everyone nodded.
Fang Hong went on to say: "For example, netizens are free to participate in the audition, and according to the forwarding list and recommendations from each competition area, a number of works will enter the preliminary evaluation; in the preliminary selection by the jury, a professional review team will be invited to select 100 works from several works to advance to the stage. Voting stage; then netizens vote, users on Weibo vote for the 100 works, and select the top 10 according to the number of votes, and then the final evaluation by experts, the expert judges score these 10 works, and select the first, second and third prizes ; Finally, our platform will present the awards offline."
Everyone couldn't help nodding their heads, the boss's thinking was too clear, and he could provide a creative solution in just a few words.
Sun Xin couldn't help asking: "How are the prizes set?"
Fang Hong smiled and said: "The lottery is naturally attractive enough, and everyone's enthusiasm for participation will be high. The top 50 can win prizes, and the total prize pool is 500,000 yuan. The first prize is limited to 1 place, and the reward is 100,000 yuan in cash. RMB; the second grade is limited to 5 places, and each person will be rewarded with 30,000 yuan in cash; the third prize is limited to 10 places, and each person will be rewarded with 10,000 yuan in cash; Thousands of iPhones."
The first prize is 100,000 yuan, the second prize is 150,000 yuan, the third prize is 100,000 yuan, and the outstanding award is about 150,000 yuan. The total prize pool is 500,000 yuan.
The strength of this reward lottery can be said to be very powerful, especially the first prize is exclusive to 100,000 yuan, which is a large sum for most people. You must know that in this era, a set of The house on the homestead is no more than this amount, and the monthly salary of ordinary migrant workers is generally less than one thousand yuan.
What's more, not only can you win an award, but you can also be famous. It can be called fame and fortune, so it is naturally attractive enough.
Fang Hong communicated with a few roommates, and quickly decided on this new promotion plan. The first micro-fiction contest will be held by the beginning of next year, and this plan will continue to operate for a long time, and will be held once a year.
As for the specific operational issues of the Micro Fiction Contest, Fang Hong didn’t care about it. He just spoke out the idea and the general idea of the plan. The company has a dedicated planning team to handle specific implementation issues and details.
Quantum Beat is not a studio now, but a serious Internet start-up company. Although it is not large in scale, it has everything it should have. Although the sparrow is small, it has all the internal organs.
While everyone was discussing and communicating, Xu Jingren's assistant walked into the conference room with a mobile phone, and said to his immediate boss, "Mr. Xu, your phone number."
Everyone stopped communicating, Xu Jingren couldn't help getting up and took the phone aside to answer it. After a while, he covered the phone's microphone and came to Fang Hong and whispered: "An investment manager who claimed to be from Sequoia Capital called and claimed Quandong Weibo is very interested and has proposed investment willingness.”
Apparently, Xu Jingren was asking Fang Hong for his opinion, and the latter replied without hesitation: "Let's decline it. I'll handle the financing. In the future, I can refuse any VC related to overseas capital."
Xu Jingren nodded when he heard it, and immediately walked aside to continue the conversation with the other party, and declined Sequoia Capital's investment willingness.
Fang Hong does not completely refuse other capital to enter the market, but he cannot allow them to enter the market too early. In the early stage, other VCs are allowed to get in the car. They pay less money but ask for more equity. Qunxing can handle it all by itself.
To put other capital in, we have to wait until the company has grown to a certain scale and the company's valuation has been increased.
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