Chapter 959 [This model cannot be imitated by others]

Tian Jiayi raised another question: "In this case, the studio will take the lion's share, and we can only steadily receive the studio's subscription payment."

Hearing this, Fang Hong suddenly smiled mysteriously and said contentedly: "The studio gets the lion's share? Are you kidding me? They can only get the profit they deserve. They can get as much as I give them, and they have to pay for the extra." I spit it out."

Tian Jiayi couldn't help but feel curious: "How to make them spit it out?"

Fang Hong said concisely and to the point: "Ban the account!"

As soon as these words came out, the beautiful assistant was slightly stunned. I was speechless.

Fang Hong smiled charmingly and said seriously: "In order to maintain the ecological health of the game, there are now too many studios. We will crack down on the studios and will not tolerate them. Then we will start to ban the studios' accounts on a large scale."

Having said this, Fang Hong turned his head and looked at the beautiful assistant with a smile on his face: "A large number of accounts in the studio have been banned, so he can only open a new one, and then he has to buy a subscription service for the new account, thereby improving the overall performance of the studio. Operating costs, and this is increasing the overall profit of the platform.”

Tian Jiayi couldn't help but ask: "If you do this, what if the studio gives up and quits?"

Fang Hong chuckled and said lightly: "I'm not letting them have no profit margin at all. As long as there is still profit, as long as there is room for survival, if this studio quits, new studios will appear, so there is no need to worry. . We cannot offend players and users, but the studio can handle it at will, and can sacrifice it at any time if necessary, and there is no need to have any scruples. This is determined by the ecological niche of the group itself. If you want to take this bite You have to accept this result."

It is foreseeable that Fang Hong's creative model and the game "Honor of Kings" can indirectly support many, many people and indirectly bring more jobs to society. Many people will rely on this game to earn income.

In the final analysis, he gave up part of the profit, and at the same time, it did not conflict with the strategy of the Game Box platform. This creative model can only work on the Game Box platform, and others cannot imitate it at all, even Goose who is good at copying. Even factories can’t imitate it.

Because this model requires the subscription service of the platform to indirectly siphon profits from the studio. Other peers do not have such a subscription service platform. If you dare to imitate, the result will be that you will not get a single cent, and it will be completely cheaper for the studio. , then naturally it is impossible to do this.

In turn, this is also the unique competitive advantage of "Honor of Kings". "League of Legends" may be under pressure in the future, because your skin is sold for money, but the skin next door is free. As long as this difference occurs, there will definitely be players. Comparatively, this comparison will lead to discussion. If there is discussion about competing products, you will face the pressure of public opinion.

Tian Jiayi suddenly asked: "Can this model also be applied to the PC version of "Heroes of the Storm"? After all, they are both MOBA-type games, and they can only rely on skin items to gain income."

Fang Hong nodded and said, "Well, the Storm project will also follow this path."

"Heroes of the Storm" adopting this model will put more pressure on "League of Legends". "Honor of Kings" is still a mobile game after all, and "Heroes of the Storm" is a PC game just like you.

People can get skins for free, why do you still charge for League of Legends?

Taking a step back, shouldn’t you lower the price?

Players don't care that much, and most players don't look that deeply. They just think that others don't charge, and you charge. You Goose Factory is too black-hearted!

It is foreseeable that similar competing products will definitely come under pressure.

Once the trading system is online, no one knows how much the tradable props in the game are worth, not even Fang Hong, and he will not take the initiative to set prices. Instead, he will let the market itself discover the price after full play.

However, there should still be a reference price, which is the price of skins in "League of Legends" next door. Some skins can be sold for hundreds of yuan each.

In the early days of the launch, the transaction price of props will definitely fluctuate greatly, but over time, as the output of props stabilizes, the price fluctuations will stabilize until a fair value range appears.

Finally, Fang Hong thought for a while and said: "One more thing, skins should also have some tradable props. After playing a game, the skins turned over are not tradable, and only one tradable skin can be produced. place, that’s by opening boxes.”

“When doing some activities in the future, put some limited, out-of-print, tradable skin props in boxes for special output. Players can only obtain them by opening boxes. There is a certain probability that tradable skin props will appear. There is a low probability of producing out-of-print skins that are tradable, and they can only be traded once between accounts. After the transaction, they are locked and become untradeable. Players can open tradable skin props themselves, and they will become untradeable as long as they use them."

"The so-called out-of-print props and limited-edition props are based on the principle that rare things are more valuable, that very few people can own them, and it is extremely difficult to obtain them, so that they can demonstrate their value and be sought after by players. Then after a period of time, through background data analysis, Find out which out-of-print skin props are the most popular and have the highest transaction price on third-party platforms. In the future, you can launch some limited-time return activities for out-of-print props, but the quantity must be controlled and they cannot be left on the street."

As long as this game is popular enough and enough people play it, some extremely rare virtual props can easily be sold for tens of thousands of yuan or even hundreds of thousands of yuan.

Tian Jiayi made a memo, and after a while she asked: "Is there anything else you want to add?"

Fang Hong shook his head: "No, that's it. I've said enough. If you want to add more, I'll be the product development manager. I'll let the creative team fill in the other details."

Tian Jiayi couldn't help but smile and said: "I really don't know what's in your mind. You can come up with so many temporary ideas. I didn't realize that you have a talent for game development."

…

Early the next morning, Tian Jiayi sorted out Fang Hong's creative ideas, packaged them and sent them to the main creative team of "Honor of Kings". The game is now about to be released. Fortunately, Fang Hong's creative ideas do not require any knowledge of the game. A major overhaul of the core gameplay can be completed in about a month at the earliest. After all, the team has sufficient funds.

On the other side, the news has also reached Activision Blizzard. Fang Hong has taken the lead in communicating the split and reorganization of Activision Blizzard to the company's senior management.

Among them, Blizzard Entertainment's senior management learned about the restructuring of Blizzard Entertainment, which can be described as a major operation on Blizzard Entertainment. Frank Pierce, one of its three founders, could not accept it and chose to leave.

However, the current CEO of Blizzard Entertainment, Mike Mohan, accepted the conditions of Star Capital and decided to stay and continue to serve as CEO.

Although the new owner has a lot of interference in the company's operations, even Blizzard's Battle.net is about to be cut off, but in terms of game development, it will not interfere in future new games except "Heroes of the Storm", and even promised Mike Mohan to give "StarCraft" The "Conflict for Hegemony" series will provide an additional US$300 million to develop a sequel. As long as he is willing to give it all, the project can be launched now.

As time goes by, the final direction of the Activision Blizzard acquisition, and the news of the boots falling spread like wildfire.

Suddenly, this sky-high price merger made international headlines again.

…