Chapter 973 [The game box goes online, causing a sensation in the industry]
In the last two trading days before the holiday, the A-share market began to fluctuate and consolidate, and bull funds did not exert their strength. The following holidays will still have an impact.
The trends of the two stocks Quantitative Capital and Toutiao are completely opposite. The former rebounded in the past two days and even wanted to sell it on the last trading day before the holiday, while the latter rebounded for one day and then on the last trading day before the holiday. further decline.
During this period, Fang Hong did not pay too much attention to the capital market. His focus was still on the layout of the game industry.
As May approaches, the Game Box platform is confirmed to be launched on Labor Day, May 1st. At the same time, "Honor of Kings" will also launch a non-deleted public beta on the same day as the Game Box goes online.
At about 16:00 on April 30, Fang Hong logged into his personal Weibo account and updated a message:
[Game Box will hold a press conference tomorrow and will be officially launched on the Chinese server first. At the same time, the first MOBA mobile game "Honor of Kings" developed by WeChat's game studio will also be launched on the Game Box platform.
This game is very good. It has three modes: 1V1, 3V3 and 5V5. The heroic characters in "Honor of Kings" are also very unique. Many of them are famous celebrities, including Zhong Kui, Li Yuanfang, Hua Mulan, Di Renjie, Li Bai, and Three Kingdoms. Liu Guan, Zhang and so on.
I personally like the hero Li Bai. He is very IMBA and can play one against five. When it goes online tomorrow, we will guest star as a game anchor in the Lingke TV live broadcast room to show everyone how to play this game. See you there tomorrow afternoon. 】
God K once again went on stage to promote "Honor of Kings" in person. He was a top-notch boss. This was actually the prototype of live streaming, except that he was selling game products.
As soon as Fang Hong's Weibo post was released, the popularity of the keyword "Glory of the King" surged in Lingjing Search and Baidu Search.
In fact, the "Honor of Kings" team has already started to promote and build momentum, and the popularity is there, but it is not as high as the attention brought by Fang Hong's Weibo. This is the charm of a super top.
…
The next day, May 1st.
That morning, Game Box held a press conference, and more details were exposed at the press conference.
As the conference progressed, many players, game media and industry insiders were shocked.
Because it was officially announced that the game box will adopt a new monthly subscription model, all games launched on the platform will be free to play, and it was announced that the platform game library has 6891 new and old games, including many well-known top 3A masterpieces.
This is a groundbreaking new model in the game industry that provides the market with a new model for game manufacturers to earn profits in addition to free and paid buyouts.
It covers the console, mobile game and PC. The console has reached cooperation with Sony, and the CEO of Game Box further revealed at the press conference that it is negotiating with Microsoft.
With so much game content, you can play all the content as long as you pay a monthly membership fee.
Domestic players were shocked.
According to the content announced at the press conference, the subscription fee for the Chinese server area of Game Box is 29.99 yuan/month, and the pricing for the Asian server, European server and American server is US$9.99/month.
As long as you subscribe, all the games in the game box can be played without any additional recharge services. There is no such operation as paying for free game props.
And the subscription service provides three payment methods: monthly payment, quarterly payment, and annual payment.
There are also a range of discounts available.
You can enjoy a 90% discount when purchasing a quarterly payment subscription service; you can enjoy a 20% discount when purchasing an annual payment service; you can enjoy a 40% discount when purchasing a one-time purchase of more than three years (including three years); all users purchase a subscription service for the first time, regardless of how long the purchase is. For subscription services, you can enjoy a 30% discount on your first recharge.
If you are pursuing cost-effectiveness for your first recharge, it is most cost-effective to choose a period of more than one year and less than three years. If you recharge at one time for more than three years, you will enjoy a 40% discount.
At this moment, an industry insider at the press conference couldn't help but said to the colleague next to him: "I didn't expect that the game box would choose a subscription model. It is more ambitious than I thought."
His colleague immediately said: "With such a low price, it will be extremely difficult to make a profit, right?"
He immediately shook his head and said: "With few users, it is naturally impossible to make a profit, but what if the platform has enough users? What about hundreds of millions, billions or even billions of users? When the user scale of the game box breaks through that critical point, it will be able to It goes round and round, that’s why I say it’s ambitious.”
"Only giants can play this model, and only giants dare to play this way. In the early stage, they have to operate with huge losses until they reach the breakthrough of the user critical point and the arrival of the turning point."
"Come on, Game Box has launched such a subscription model, and the end of pirated games in the mainland has arrived. With a 30% discount on the first deposit, you can play all the games on the platform for only 21 yuan. I would definitely choose to pay 21 yuan for it. I only need 1 yuan to subscribe, but I am too lazy to go through all the trouble to find pirated resources.”
Game boxes will indeed have an unprecedented impact on the domestic piracy market. To buy traditional authentic 3A game masterpieces, you have to spend a few hundred yuan to buy a game, which is unaffordable for most domestic players. And there’s more than one game to play.
If you buy all genuine games, buying two or three games will cost thousands of dollars. With such expensive consumption, players will have enough motivation to find pirated resources, even if it takes a little effort, after all, it is free.
But it’s different now. As soon as the Game Box platform comes out, you only need to pay a monthly subscription of 30 yuan without discounts to play. And it’s not just one game, but all the games in the game library on the platform. play.
This is especially good news for stand-alone game players. You can play many games for only 30 yuan a month. Even if you clear a 3A game masterpiece in a week, you can clear 4 games in a month, which is definitely enough. It's great, but if you switch to the traditional buyout system and pay for the genuine version, you will have to pay more than a thousand yuan.
The platform has just been launched, and there are nearly 7,000 games of various types in the game library, including classic and nostalgic old games, as well as the latest top 3A game masterpieces.
As long as you spend 30 yuan, you can play casually. If you can't play it, you can't play it at all.
The vast majority of players will definitely choose to spend this 30 yuan. Not to mention the time and energy spent on finding pirated resources, they can use this time to work overtime and make screws, and many of them will cost 30 yuan.
You only need to spend 30 yuan to download the Game Box client, search for your favorite game, click to install, and then start the game with one click. It is so simple and direct.
There is no need to find resources, no need to study how to apply patches, how to apply MODs, none of these are needed.
With the exposure of the subscription model of game boxes, many people in the industry predict that this will change the entire current game industry to a certain extent and bring a new direction to the industry.
Because no one has done this before.
In Fang Hong’s previous life, Microsoft launched the game subscription service “Xbox-Game-Pass” only after 2017.
Therefore, in this life, Fang Hong pioneered the subscription system for games, making the Game Box platform the pioneer and the first to adopt this model, and it will definitely take the biggest cake in this direction.
…
