Chapter 982 [The support plan was revealed, and the industry exploded]
Fang Hong, who was currently live broadcasting, also learned about the price fluctuations of box props in "Honor of Kings" through some barrages.
At this moment, all the boxes collected by his subordinates on the trading platform were sent to Fang Hong's game account. Each transaction exceeded 500, with the highest number being more than 7,000 boxes.
While receiving the props, Fang Hong chatted in the live broadcast room: "I heard that the price of the boxes has increased to more than 15 yuan. The price fluctuation is indeed a bit big, but it's okay. I will definitely collect 1 million boxes and give out the prizes." .”
"The main reason is that our demand is a bit high. We haven't produced that many game props yet, and not all players will sell them. Even if we produce seven or eight million of them today, most of them may have been sold by players. Supply exceeds demand and it’s normal for prices to rise.”
"I won't send the prizes to the winning viewers in the live broadcast room. I will arrange for manual delivery after the broadcast. Are you still playing games? I won't play anymore. I will stop here today and chat with you all. It’s off the air.”
At this time, a barrage floated by: [If you don’t sell skins, you will lose money. This game is obviously a phenomenal new product that is going to be a big hit. On the first day of the public beta, there were more than 3 million online users. No matter how you look at it, it is rushing for tens of millions of online users. From a business perspective, this is a very failed decision for game developers, causing huge losses. ]
Fang Hong couldn't help laughing when he saw this barrage: "From a business logic point of view, perhaps the official directly learning the "League of Legends" model to sell skins will bring greater benefits. The reason why we chose this model is that we don't want to blindly Chasing profits and losing something more precious, sincerity!”
"There is a saying in "The Book of Rites: University": Houses that cut ice did not raise cattle or sheep. This means that in ancient times, families who could own carriages were very rich, and families who had ice cubes were extremely rich. These families did not need If you leave the work of raising chickens, ducks, cattle and sheep to others, you will have a big advantage. You cannot eat them all. You must give people who are inferior to you a way to make a living. The ancients are really very wise. We must learn from the ancients. It is also the kindness and moderation in the bones of Chinese civilization.”
Although it is said that profits can be taken away from the studio indirectly, and this is not mentioned, it is a fact that this model can support more people, and it is also a fact that it is more friendly to players, because it will not cheat players and will not force players to spend money. As for It’s another thing for the players themselves to voluntarily spend money, especially if wealthy players go crazy for money.
Fang Hong added with a smile: "Besides, this model may not necessarily make less money. We believe that the game will have a longer life under this mode, and it will naturally bring more generous returns with the extension of the game's life. "
This statement immediately received unanimous praise from the players. Many players said in the live broadcast room that if it were replaced by Goose Factory, they would never miss any opportunity to realize cash, and they would definitely maximize their profits.
After a while, Fang Hong said: "I downloaded the game first and have received a lot of boxes of props. I can send them to the winning audience first, and then give them to my subordinates to send some of them."
There are not that many boxes on the trading platform now, and the price has been skyrocketed. If this continues, the price of each box will soon be raised to 20 yuan by merchants.
In the Internet age, news spreads very quickly. Now many people know that Fang Hong wants to collect 1 million boxes and is not short of money. Therefore, some middlemen have taken advantage of the price difference and even rush to hoard goods, and then use more money to buy them. Put up the high price and let Fang Hong pay the bill.
This is how the price of box props has been skyrocketed. Fang Hong is naturally not short of this little money, but he can't bear it.
It is also very simple to break the trick. There are already more than 300,000 boxes on the account, but there are not so many boxes on the market for him to quickly collect 1 million, so first send these more than 300,000 boxes to the winners. player.
The player who receives the prize has two choices at this time.
One is to choose to open these 100 boxes by yourself, and the other is to sell them on the trading platform to realize cash. Now the price has been raised to 15 yuan each, and you can realize 1,500 yuan by selling them.
For many ordinary players, especially those who do not spend money, this is a considerable amount of income. It is more cost-effective to sell it directly for cash. If you want to open the box, you can play the game and then open it yourself.
In fact, this is indeed the case. Most players who received 100 box prizes did not open it themselves, but chose to sell it for cash. They also know that the price of box props is so expensive now. It has increased several times because K God is collecting large-scale items. , the price will definitely fall when K God finishes collecting, now is a good time to sell high.
As a result, many players who received the prizes put them up for sale. Suddenly there were hundreds of thousands more boxes of props in the market, and most of the orders were around 100 pieces. It was obvious that the winning players were changing hands.
After the price of the box reached 15 yuan a piece, it began to gradually fall. Some middlemen who wanted to take advantage of the opportunity to make a profit saw this situation and felt panicked. They did not dare to cover it for fear of being smashed in their hands, so they quickly chose Sale at a reduced price.
The originally skyrocketing prices were quickly brought down, and Fang Hong easily achieved the goal of stabilizing prices.
Although there are actually not 1 million box props in the market, you can collect some and send them to the winning players immediately. Some players will not open them themselves but sell them, thus buying these from these players. The box props are then distributed to the remaining players.
By repeating this cycle several times, the actual transaction of 1 million boxes can be completed and the distribution of prizes to 10,000 winning players can be completed.
…
At the end, Fang Hong suddenly said in the live broadcast room: "Oh, by the way, let me break the news with you guys in advance before the broadcast."
The investors who were immersed in the crowd immediately brightened up when they heard this. Boss, are you finally going to find out what we are interested in? But it’s not easy to wait for this moment.
Fang Hong said unhurriedly: “The operation team of Game Box is formulating a support plan for independent game developers. Starting from 2016, an annual new game selection competition will be held every year. The game company must be a new independent game production company established within three years.”
"As long as they meet this condition, independent game producers, whether domestic or foreign, can sign up. Every year, the Game Box platform will allocate US$500 million, approximately more than 3.1 billion yuan, as rewards to be shared among the top 30 works of the year. Immediate cash award.”
"I personally decided on this matter, and it has been confirmed that it will be implemented starting in 2016, and US$500 million will be allocated every year to support more independent game developers."
“The cutting-edge game that wins the annual championship will be directly rewarded with US$100 million and platform-level publicity and traffic exposure support; the runner-up will be awarded US$75 million plus platform-level publicity and traffic exposure support; the annual third place will be awarded US$50 million plus platform-level publicity. and traffic exposure support.”
"The fourth and fifth places are each awarded 25 million US dollars plus first-level publicity on the platform; the sixth to tenth places are each awarded 15 million yuan plus traffic exposure support; the 11th to 30th places are each awarded 7.5 million US dollars."
When Fang Hong exposed this new information, the audience in the live broadcast room was all shocked, investors were stunned, and some people in the gaming industry were in disbelief.
The cash reward for first place alone is US$100 million, which is equivalent to more than 600 million yuan. Even best-selling masterpieces may not be able to obtain such high profits, and the platform tilts publicity resources.
Even the minimum is 7.5 million US dollars, which is still 50 million yuan.
The news began to spread wildly in the industry as if it had wings, and people in the industry circle instantly became excited. Some game developers who were lurking in Fang Hong's live broadcast room and who had the idea of independently developing games were very excited. I shivered.
...(End of chapter)
