Forty-five, Ali’s counterattack

045. Ali’s counterattack

While Didi Waimai was concentrating on broadening the market, Alibaba announced that it would connect Ele.me to ZFB’s channel entrance, and Ele.me’s orders doubled for a while.

Are you hungry? This is a counterattack. Kang Jia, who was sitting on the 20th floor of the WF Building, faced Zhang Zijian, Wang Dong, and Li Peng and said with a bad expression.

Haha, it's just a dying struggle. Wang Dong thought for a while and said.

Dongzi is right. Alibaba's ZFB is now imitating ours in registering and giving out red envelopes. Now some merchants have opened Didi and Ele.me merchants at the same time. Zhang Zijian shook his head and said.

You mean they are starting to copy our path now? Li Peng said angrily.

Well, Dongzi, you and Li Peng will improve the algorithm. The boss means to give the riders a little more time, and at the same time, give the merchants some points to reduce. Kang Jia thought for a while and said.

???Our delivery routes are all calculated, don't we have to race against time to deliver? Why do we need to add time now? Wang Dong and Li Peng were a little confused.

Haha, you two technicians still don't understand people's hearts. The boss's move seems simple, but it is actually murderous and heart-breaking. Zhang Zijian and Kang Jia said with a smile.

What do you mean? Are there other ways here? Wang Dong asked puzzledly.

You know that the boss's legal advisor has been in contact with China Life Insurance recently, right? Kang Jia looked at the crowd and said with a smile.

Everyone nodded, indicating that they knew about this.

Then do you know that the boss is going to buy an insurance for all our Didi Takeout riders every time they travel? Kang Jia picked up the teacup on the table and took a sip.

What? Buy insurance for riders? Buy it every time you travel? Doesn't this increase operating costs? Everyone was confused by Monk Zhang Er.

Haha, what do you know? What does the food delivery market rely on? It relies on riders. No matter how powerful his APP is, if there are no riders to deliver to him, then what kind of waves can he make? Kang Jia said scornfully.

High, high is really high. In order to catch up with our delivery time for riders, Ali has been pressed to the extreme. At present, just a spark can start a prairie fire. Everyone finally knew Tang Wen's intention.

This move of retreating into advancing is really beautiful. Didi Waimai not only gives riders ample delivery time, but also pays attention to the safety of riders. In this way, Ele.me will be invisibly defeated.

By the time they reacted, the market had been almost occupied.

The next day, a conscientious article on Didi Takeaway began to attract public attention. For the safety of riders, Didi Waimai purchases insurance from Huaxia Life Insurance for riders every time they travel.

Didi's algorithm has also been updated again, taking into account the time spent at each traffic light, which greatly ensures that riders have ample delivery time.

At the same time, the system of rewards and fines was also reformed. The reward system has become easier to achieve, and on the contrary, overtime deductions and deductions for complaints have become more user-friendly.

At the same time, the supervision and recruitment of riders have become increasingly stringent, giving customers more peace of mind.

Thanks to numerous media boasts, Didi Waimai’s valuation has almost doubled in less than a month. Seeing this, Penguin and other venture capital investors began to use the resources in their hands to sing the praises of Didi and the bad news of Ele.me.

Compared to Didi’s “enlightened” attitude, Ele.me is about to be hammered to death. What about the pressure on riders' delivery time, and the fact that customers will have their accounts banned if they complain, and fines will be imposed if they exceed the time limit?

The result of riders’ dissatisfaction is that although Ele.me’s current rider subsidy is larger than Didi’s. But there are fewer riders going for delivery.

Why is this so? For example, the starting price of Didi Takeaway is about 5 yuan per order, while the price per order on Ele.me is about 6 yuan. But if you exceed the time limit, you will have to pay the bill yourself.

If you complain, you will be deducted 200 yuan and your account will be banned.

In this comparison, it is more cost-effective to run Didi. Merchants are also speechless. Ele.me’s subsidy is currently similar to Didi’s. However, Ele.me’s riders may not receive orders even if they wait for half an hour, so many merchants have no choice but to close Ele.me’s merchants.

Although Zhang Xu immediately adjusted the system later, it is not so easy to get the people's hearts back after losing them.

Zhang Xu had no choice but to find Alibaba to continue financing and prepare to start a price war. He thought very simply. If I improve the treatment of riders and merchants, I don’t believe that I can’t win the market.

Under Ali's recommendation, Ele.me received a second round of financing of US$20 million from SoftBank less than a month after raising 5 million.

When Didi Waimai and Ele.me were competing fiercely, Du Niang Waimai, the third most downloaded app, felt like 10,000 mythical beasts were passing by. The two fought for a month, and they actually beat me, the youngest person of ten thousand years, until I couldn't breathe.

Du Niang’s takeout orders for a month were less than 1 million, and she was already losing money to her grandma’s family. In desperation, Du Niang had no choice but to package Du Niang’s takeout and sell it to Ele.me.

Currently, Didi Takeout and Ele.me on the market are basically open for 64 hours. In order to catch up with Didi Takeout, Ele.me basically burns money, and continues to burn money.

Ali's $5 million in the first round lasted less than a week and was gone. So Ele.me, which raised another $20 million in financing, was ready to continue its business.

On the other hand, Didi Waimai has a total of US$200 million in funds that have not yet started to move. At Tang Wen's suggestion, Kang Jia prepared to hold a New Year's Eve event with Penguin.

Didi offers free delivery from December 31, 2011 to January 12, 2012. Pay with WeChat Wallet every day and receive a random discount of 5-15 yuan for each order, and the highest order is free.

Penguin has also spent a lot of money this time. In order to promote WeChat, the cost of cooperation with Didi Waimai is 50-50. This is also the first step to crush Ele.me.

Tang Wen knew that WeChat was planning to launch red envelopes to celebrate the New Year before the year, so he found Zhang Xiaolong, the person in charge of WeChat, and discussed this Didi takeout event with him.

For this kind of win-win thing, Penguin will naturally not refuse. So WeChat also put the entrance to Didi Takeaway into WeChat Wallet.

When the war between his company and Alibaba was intense, Tang Wen was pulled by Zhu Hui to start reforming. Tang Wen's clothes before were really not that good.

The suit of clothes he ordered was made by Qin Feng because he saw that Tang Wen was going to attend some formal receptions, so he introduced a shop for Tang Wen to have it custom made.

Zhu Hui currently owns a Taobao store named Mrs. Q, whose clothing products completely surpass Tang Wen's.

So under the leadership of Zhu Hui, Tang Wen began to scan luxury goods stores. Hermès and other clothes were too tacky, so Zhu Hui took Tang Wen to Ermenegildo Zegna for a complete makeover.

From shirts to coats, pants and shoes, Zhu Hui carefully helped Tang Wen choose.

This shirt is good. My husband, you are very slim. Zhu Hui handed a black shirt to Tang Wen, and then helped Tang Wen choose a pair of black casual pants and black leather shoes.

Looking at himself in black in the mirror, Tang Wen's mouth twitched slightly and said: This is really a dark road. But not to mention, the black outfit Zhu Hui picked for Tang Wen, combined with With the 17 million 5002P in Tang Wen's hands, he felt a sense of arrogance and indifference.

In terms of customization, Zhu Hui directly chose the most expensive one of 700,000 yuan. It is said that they are all made of top-quality alpaca skin or wool. Anyway, Tang Wen was confused by what he heard.

When checking out, Tang Wen wanted to swipe his card, but Zhu Hui said first, No, I promised you I would give it to you.

Tang Wen looked at Zhu Hui who was talking seriously with a small mouth, and said with a smile in his heart: This is a gift from thousands of miles away, and you still need to pay it back?