Chapter 519: Always Being Imitated

After thinking for a long time, Roning finally felt that the most effective solution was to hold promotional activities in the surrounding mall. If the price of the surrounding products is cheap, more people will buy them. A series of "Light of Order" promotional activities will be carried out to highlight the mark of the Light of Order, so that the mark will be deeply imprinted in everyone's mind.

In this way, the cultural symbol will be formed quickly.

Small profits but quick turnover, Roning will never lose money anyway. The peripheral products that never drop in price will give fans the illusion that they will make money if they buy them and lose money if they don't buy them.

For now, the plan will be finalized, and he will start to do these things when the movie is released. Of course, he will instruct his people to do it, and he only needs to coordinate the overall situation.

The release of the new movie next Sunday is also something that fans never expected. In the past, the interval between the trailer and the premiere was at least one month, but this time it was only a few days apart, which is really strange. It always feels that the movie "Symbol of Light" was released in a hurry. They haven't even gotten out of the hot topic created by "Tracer" yet, and the new movie is here. It feels like they are caught off guard.

But they believe that Overwatch Pictures will not destroy its own brand. Now Overwatch has formed a kind of entertainment. Overwatch Pictures has a complete i industry chain, developing various derivative products based on movies, and making a lot of money.

For this reason, Overwatch Pictures will be more cautious with every step, and will not be stupid enough to shoot itself in the foot. Once the reputation is ruined, many fans will be lost, and it will be difficult to recover.

Therefore, no one thinks that the quality of the movie will be a problem. It can be seen from the quality of the trailer that it must have taken a lot of effort to restore the Indian background so well. They attributed all this to the high efficiency of Overwatch Pictures. As a screenwriter, Luo Ning is still quick-witted and there is no such thing as running out of ideas.

Movie lovers on Douban also launched a heated discussion on this slightly abnormal phenomenon.

Some people think that Overwatch Films releases movies so quickly because they are going further and further on the road to making money. Relying on the long-lasting theme of superheroes, Overwatch Films has formed a unique production system of its own. Movies are no longer a form of artistic expression, but a conventional assembly line product.

Assembly line products generally do not make any mistakes, but they are tasteless and a pity to discard. It has lost its initial surprise. "Soldier 76" was born, how wonderful it was, and it has lost the fascinating plot like "Winston". In the final analysis, it is because the creators lack something very important, that is, aura.

As the number of works increases, the creators' creative level will definitely get higher and higher, but they will inevitably fall into a rigid thinking and exhaust their imagination, so that the works lack agility. Works that are too commercial are soulless, not to mention artistic expression.

Some people refute this view, and they believe that Overwatch Films' new movies are no worse than the previous ones. The reason why everyone thinks that the quality of the first few movies is high is that these movies at that time created new film themes, which revitalized the sluggish film industry and had a far-reaching impact.

The first feeling is always the best, just like the first time you eat beef is the most fragrant. No matter how delicious the beef is cooked afterwards, even if the beef is cooked by an international chef, it is not as fragrant as the first time, but can you say that the chef did not cook it well?

Take the most recent movie as an example. Is "Tracer" of poor quality?

Compared with "Soldier 76" and "Winston" a few years ago, "Tracer" is not only not bad, but also performs better in many aspects, with more detailed pictures, more special effects, and more complete world background. The only criticism may be that the plot is a little weak, but it is also above the passing line.

The setting of time and space travel is the highlight of this movie, which fully presents the sci-fi feeling of the future world. The Gold Galaxy Award is the greatest affirmation of "Tracer".

Therefore, Overwatch Films did not forget its original intention just to make money. The Overwatch universe has not been fully revealed until now, as if it is just the tip of the iceberg. They can't guess what Roning thinks about how the subsequent plot will develop. This is why the new movie will bring them surprises again and again.

Some support him, some say he is only making money. Roning just shook his head and smiled at these, unwilling to argue.

The real story of Overwatch officially began after the end of the first Omnic Crisis. The previous ones were just the stories of the Watchers interspersed in the long foreshadowing, the purpose is to let everyone enter this new world. When the mysterious organization Black Claw, which has been operating in the dark, surfaces, the Overwatch world will become interesting.

Therefore, Roning is not worried at all that the new movie will follow the path of the old movie until it reaches the end. It will bring more exciting plots to the audience and push the story of Overwatch to a climax.

Although everyone discusses this topic very fiercely, the evaluation of the trailer of "Order Light" reveals the true fragrance everywhere.

"Apart from anything else, Roning tries his best to present the customs and practices of different countries in every movie, so that people who have never been there can deeply feel the cultural customs of that country. Just based on this, I am very convinced. From the UK, South Korea, Japan... to now India, which screenwriter in the world has such rich experience as him?"

"After the Junkers trilogy, is Overwatch finally going to be sci-fi? The time jump in 'Tracer', the beam technology in 'Symbol Light'. Gee! This world is getting more and more exciting!"

"Just because the protagonist is a girl, I give Ronin five stars. Finally... Thank God for making this gay guy realize the scarcity of girls. It just so happens that I am not interested in angels, but I am interested in black-skinned girls. Healthy dark skin looks so energetic and shiny. Blow it up!"

"Although Ronin is not as attentive as before in writing scripts, the movies produced by Overwatch Pictures still beat those other miscellaneous superhero movies. No exaggeration or criticism, no company can surpass Overwatch Pictures in superhero movies, and I only recognize Overwatch as a superhero."

The last post was deeply appreciated by Ronin. This is probably "always imitated, never surpassed". Most of the film companies that followed his example have failed, and only a few were able to get a small piece of the "superhero" theme pie, but if there is no detailed world view setting to support the development of the story, it will collapse sooner or later.