Chapter 27 Hunger Marketing

After lunch, Mike took Franklin to the Gryffindor common room.

Franklin, an upright boy, had previously complained that Mike wasn't enough of a friend, and wouldn't even take him with him to do something as fun as challenging a troll. But he was still a child after all, and after Mike explained the whole story, he followed behind Mike again.

The two of them attracted countless attention along the way. After what happened last night was spread this morning, most of the wizards in Hogwarts knew about Mike killing the troll alone.

After all, Franklin was still thin-skinned. It was the first time in his life that so many people were paying attention to him and he was not used to it. Unlike some people who didn't care at all and headed straight for the Gryffindor common room with their heads held high.

He came to see Hermione this time. He had just seen Hermione in the restaurant, but Hermione seemed to be avoiding him on purpose. Not only did she not stop when she heard Mike calling her name, but she sped up and left. Restaurant, but Mike had no choice but to go to Gryffindor to look for it.

After stopping a little Gryffindor witch and asking her to shout the password for them, the two finally entered the Gryffindor lounge.

When the little Gryffindor witch realized that it was Mike who stopped her, she immediately began to ask about what happened last night. Mike had no choice but to tell her the story of his battle with the troll truthfully, coaxing her eyes to shine. It was like seeing an idol.

After listening to the story, the little witch was still not satisfied and started talking to Mike again. The conversation between the two got further and further, and they all got involved in the issue of whether Mike had a girlfriend. In the end, it was Franklin who scared the little witch away by playing blackface. (He originally had a black face)

Mike silently gave Franklin a thumbs up. This kid is not as stupid as he appears. On the contrary, Franklin is actually very smart, and he can always surprise others in critical moments.

"Mike, you were so awesome last night! Such a powerful troll was defeated by you alone!" Harry and Ron were near the door of the lounge. When they saw Mike and Franklin coming in, they immediately surrounded them.

"That was all a fluke. I was lucky enough to defeat it." Mike waved his hand, "Where's Hermione? I just wanted to look for her in the restaurant, but she disappeared."

"Well, she's in the dormitory, but she doesn't seem to want to see you." Harry said with a strange expression.

Mike was a little surprised and asked in surprise: "Why, weren't you fine last night?"

Harry wanted to answer that he didn't know, but before he could say anything, a girl who shared the same dormitory with Hermione interrupted him.

"You still have the nerve to ask why? Humph! You bastard, let's go. Hermione won't see you." After saying that, he swaggered back to the dormitory.

Harry, Mike and others were all startled by the little witch's actions, and it took Ron a moment to react.

"By the way, Harry has been selected for the Quidditch school team, you didn't know yet, right?" Ron looked proud, as if he was the one selected.

When he mentioned it like this, Mike also remembered this and said, "I heard Dean Flitwick say, congratulations to you, Harry."

Harry, who was brought up about this, scratched his hair and said, "By the way, my first game is about to start. You can come and watch it then."

Mike nodded in agreement. Penelope had just invited him to watch the Quidditch match while they were having dinner, so he could watch Harry's match by the way.

After chatting for a while, the two went back to class. Since Hermione didn't want to see him, there was no need for him to pester her. It was probably just a child having a tantrum and it would be fine in two days.

However, in the next few days, Hermione kept avoiding Mike, whether in class or in the library, pretending not to recognize Mike, and turning a deaf ear to Mike's greetings.

The time soon came for the day that Penelo had agreed to watch Harry's Quidditch debut together. During this time, the Weasley brothers came to give Mike money again. This time the money sent was more than last time, a full 200 gold galleons.

After understanding the situation in detail, Mike had to sigh that the Weasley brothers were really business geniuses.

The two of them listened to Mike's suggestion and placed a small bottle of Dolphin's Magic Drink on each little wizard's seat before the Halloween party. The small bottle here is really a small bottle, which is only enough for Mike to drink in one gulp.

Although the amount of the drink is not large, they have put a lot of effort into the bottle. It not only has the names of the Weasley brothers and Mike, but also the trademark they specially designed for Dolphin's Magic Drink.

The trademark of Dolphin Magic Drink is very simple. It is very similar in appearance to the Coca-Cola trademark. The three English letters of Dolphin are written on it in red ink in a very elegant way. Moreover, word magic was released on it. The three characters "Dolphin" glowed like silk and could flutter in the wind like streamers.

The exquisite packaging immediately attracted the attention of the little wizards. After many people learned that this was a drink, they almost immediately opened the bottle cap and took a sip, and then finished it.

The next day the name of Dolphin's Magic Drink spread throughout Hogwarts. It happened that the story of Mike's battle with the troll also spread that night, so the Weasley brothers took advantage of Mike's reputation and beat him severely. Wave advertising.

This was terrible. Orders flooded the two of them like raindrops, and the goods they had prepared were sold out in half a day.

In desperation, they could only find some senior students to help configure Dolphin's magic drink. Even if they were exhausted, they could not satisfy the enthusiasm of the students.

Of course, there is a fee for those senior students who give up their studies and use their spare time to help them, and the price is no lower than that of the Muggle-born salespersons in Diagon Alley. You must know that the senior year of Hogwarts is very stressful to study, and the salary given to them is actually not that much.

But even if the manpower is added, it is still a drop in the bucket for the massive orders. Originally, Mike could get more money, but due to insufficient production, only 400 gold galleons were left after deducting the cost.

The Weasley brothers were heartbroken about this. They could have made more money, but they were still only students and could not increase production.

In this regard, Mike gave a solution that shocked the Weasley brothers, hunger marketing.

Since there is no way to increase production, then simply don’t increase production. On the official website, I still sell them at the previous price, but in fact, the products on the official website are very few, and they are sold out almost as soon as they are put on the shelves.

Then most of the goods are sold to scalpers privately at a higher price. By the time these drinks are in the hands of customers, the price has already doubled.

Almost everyone knew this marketing strategy in the previous life, but it doesn’t matter no matter how many people know it, people can still make a lot of money using hunger marketing.

Using this method can increase profits several times without increasing production, which can be said to be the best method today.

Regarding the selling price, Mike planned to increase the private price from the original 5 silver Sickles to 10 Silver Sickles, but the Weasley brothers disagreed. They directly proposed to price a 500 ml bottle of Dolphin Magic Drink at 1 gold galleone, and the price nearly quadrupled. They are truly business geniuses, and their hearts are much darker than Mike's.