Chapter 60: Donghua Clothing

Investment is not a game after all, it requires rigorous argumentation.

Investing tens of millions at a time is not investing, but gambling.

Li Yi does not have such courage now, because as Xu Qingnan said, they can make money but cannot afford to lose money.

Therefore, in the next few days, Li Yi took Wei Sanpao to the clothing wholesale market in the city center every day.

And Li Yi only had to do one thing, that is, market research.

First of all, he had to determine what kind of clothing was popular in Guangzhou and Shenzhen at the moment, and at the same time, he had to understand the manufacturers of these clothing and the supply process, etc. Only after understanding these, could he finally decide whether to set foot in this industry.

After several days of market research, he finally had a certain understanding of the entire clothing market.

According to field investigations and multi-party understanding, Li Yi learned that there were indeed many popular clothing in Guangzhou and Shenzhen at this time, and their styles were far more novel than those in inland areas.

In addition, there were dozens of well-known clothing companies in Guangzhou and Shenzhen, but only two had the best development prospects.

One was Tongyi Clothing Company, and the second was Donghua Clothing Company.

Tongyi Clothing Company still produces the main products of the 1980s popular brands such as bell-bottom pants!

However, Donghua Clothing Company has signed contracts with some foreign manufacturers and is ready to promote foreign popular clothing in Guangzhou and Shenzhen.

In the late 1990s, the Pierre Cardin suits produced by Donghua have become one of the best brands in the entire Longguo!

However, new things will inevitably be rejected by some people, so if Li Yi is not wrong, Donghua Clothing Company should be in an awkward situation before the market is opened!

As long as he signs a contract with this company and opens a large number of stores in Jiangnan Province, he will definitely make a lot of profit!

Therefore, Li Yi decided to go to Donghua Clothing Company first.

Li Yi did not have any impression of this company called Donghua Clothing Company.

He only learned from the bosses in the wholesale market that because Donghua took the lead in introducing a batch of trendy clothing in recent years, its strength has expanded rapidly. It is now the leader of the clothing industry in Guangzhou and Shenzhen, and even if it is looking at the whole country, it can be ranked in the top 100.

However, in the past one or two years, due to poor management, the company has had some problems from within and has begun to go downhill.

Because he has nearly one million in cash, Li Yi can be considered to have strong capital.

Money naturally makes one strong, so he did not go through other procedures when he went to Donghua Clothing Company this time. He directly asked to meet Chen Donghua, the chairman of Donghua Clothing Company.

As the first batch of people in the entire Guangzhou-Shenzhen area who went into business and achieved great success, Chen Donghua's popularity is naturally needless to say.

Chen Donghua's own view on the development of the times is that time waits for no one. Only by paying attention to the development trend of the whole world at all times can we truly keep pace with the times.

Li Yi agrees with Chen Donghua's views very much.

What this era lacks is people like Chen Donghua, which may be why Chen Donghua's company can become the top ranking in Longguo in the later period.

However, it is not easy for an unknown person like Li Yi to meet Chen Donghua!

No, he just told the company's front desk about his idea, and the other party rejected his request on the grounds that there was no appointment.

Li Yi would not give up so easily. He immediately explained his purpose again and said directly that he wanted to do a business worth tens of millions with Chen Donghua and asked the front desk to report it immediately.

Hearing Li Yi's mysterious words, and his formal dress, the lady at the front desk did not dare to neglect it. After a little hesitation, she reported the matter.

Although Chen Donghua did not believe that a young man could do tens of millions of business with him, he still decided to meet Li Yi. After all, the customers were accumulated one by one, and he had no reason to push away a customer who took the initiative to come to the door.

In the office, Chen Donghua met Li Yi for the first time.

The first impression Li Yi gave him was refreshing, capable, calm and generous!

The suit worn by the young man turned out to be the famous Italian suit brand Connery after a closer look.

Unlike the wide-shouldered suits that were popular in the streets and alleys in the 1990s, the Connery suit focuses more on the suit, embodying the spirit of chivalry, and pays great attention to a person's spirit.

Although Li Yi said nothing, his temperament from the inside out was enough to impress Chen Donghua.

Ordinary people can never raise such a child!

The clothes on your body can be bought with money, but temperament is definitely not something that can be bought with money, let alone pretended.

In fact, Li Yi's temperament as a superior is indeed not pretended, but it was cultivated by him in his previous life after years of polishing.

"Young man, I don't think you are a local, right?"

Li Yi smiled and replied after hearing Chen Donghua's words: "My family is from Jiangnan Province. I have just come to Guangzhou and Shenzhen for a few days. Let's see if there are any business opportunities."

Hearing Li Yi's answer, Chen Donghua immediately became interested, and then asked curiously:

"Business opportunities? Everyone says that Guangzhou and Shenzhen are full of gold, but you should know that opportunities are always reserved for those who are prepared!"

"How does Mr. Chen know that I am not prepared?"

"You said you want to talk to me about a business worth tens of millions. I don't know what you want to talk about?"

"Talk about your inventory!"

"Inventory?"

Li Yi said seriously: "As far as I know, your Donghua Clothing Company has just received a batch of clothes, but the response in the market does not seem to be very strong, so a large amount of backlogs has been caused!"

Chen Donghua raised his eyebrows when he heard this!

Although this matter is not an absolute secret, the young man who has just been in Guangzhou and Shenzhen for a few days can find out so clearly. It seems that there are still huge problems in the company's internal management.

At the same time, the company's crisis seems to be more serious than he imagined.

After a little thought, Chen Donghua nodded and said generously: "Yes, it is true, but I believe time can solve this problem. I am very confident about this batch of clothes!"

Li Yi continued to say: "I have a way to make this batch of clothes popular in the market quickly!"

Hearing Li Yi's words, Chen Donghua immediately shook his head and smiled: "Do you also understand marketing?"

"I understand a little!"

"It's not okay to understand a little. The direction of modern trends cannot be changed just by saying it!" Chen Donghua said.

Li Yi didn't care, but asked back: "Chairman, have you heard of hunger marketing?"

Hunger marketing?

What is that?

Chen Donghua shook his head in confusion, indicating that he didn't know.

Li Yi immediately said: "Since the chairman has never heard of this term, I wonder if the chairman has heard of the saying that things are valuable because they are scarce?"

Things are valuable because they are scarce, who doesn't know this?

Chen Donghua nodded, and then asked in confusion: "Does this have anything to do with our elimination of inventory?"

Li Yi smiled, and then whispered something in Chen Donghua's ear. After a moment, Chen Donghua's face changed immediately!

The look in his eyes when he looked at Li Yi also became full of appreciation!