Chapter 71: Decoration and Promotion

When we arrived at the store, the water and electricity had been installed, and Lao Liu was leading the workers to lay the floor.

Seeing that Li Yi had actually rented such a large store, Wei Sanpao's expression was wonderful.

He originally thought that Li Yi would rent a stall at the night market and then take him to set up a stall, but he didn't expect that he would actually set up such a large store in the most prosperous place in the city center.

Especially when he heard that the annual rent here would cost 80,000 yuan, he was almost speechless.

However, Wei Sanpao said nothing. He knew that Li Yi was a sensible person, and he must have his reasons for doing so.

It was just that when Wei Sanpao saw the basic decoration of the store, he actually felt that it was better looking and more grand than the stores he saw in those large shopping malls in Guangzhou and Shenzhen.

Although it was hard to say where it was good, it gave him a different feeling.

In fact, how could Wei Sanpao know that this was carefully designed by Li Yi.

As a reborn person, Li Yi knew the style and layout of clothing stores very well.

Most of the clothing stores in the 1990s were opened in department stores, and some of them directly rented a hall.

But no matter where they were opened, there was a common commonality, that is, the space was too small!

And the moment you entered the clothing store, you would feel depressed.

When it comes to store decoration, no one cares, most clothing stores just hang clothes on the wall.

You should know that just renting a store may have spent most of the budget, so most store owners will not consider the decoration issue.

In this regard, Li Yi, who was reborn, has a considerable advantage.

He knows that the decoration level of the store is directly related to the price and profit of the clothing.

Therefore, Li Yi attaches great importance to how clothing stores attract customers' attention.

Therefore, Li Yi's clothing is essentially different from that of others, and he has several rigid requirements for his clothing store.

First of all, the decoration of the clothing store must be unique!

This is the most important point, otherwise he would not rent a store specifically, let alone find a professional decoration team.

You know, the factory area of ​​Xiaowujia Packaging Factory is large enough, so it is not impossible to make do with it.

But Li Yi did not do so, because he not only wants to make money, but also to establish a brand.

So in Li Yi's design plan, a large number of cultural stones are used, making the whole design full of European and American style.

The so-called cultural stone is a kind of building material, which belongs to artificial stone.

But this certainly does not mean that Li Yi wants to build a wall made of cultural stones in the store. Li Yi plans to put cultural stone stickers on the wall!

The effect of cultural stones combined with a wide space is definitely not as simple as one plus one, and it will definitely attract many young people.

In addition, there are some decorations such as flowers and plants. Li Yi went to the flower and plant market on purpose and bought a batch of flowers and plants for the purpose of embellishment!

In a clothing store with dark tones, you can occasionally see some flowers and plants. What a surprising scene.

Secondly, the clothing store should not be too crowded. In a store of 600 square meters, less than one-third is actually used to display clothes, and the remaining two-thirds are for modeling.

In addition, there are more than a dozen fitting rooms, which is absolutely a pioneering work in the whole Jiangcheng.

Not to mention those ordinary clothing stores, even the famous brand clothing stores in the city do not have fitting rooms.

Li Yi believes that if this is done, his clothing store will definitely be able to quickly open up the market in Jiangcheng.

Of course, if you want to run a clothing store well, you need more than just a unique decoration style, and the control of the mentality of customers is the top priority.

Then there is the price of clothing!

Not everyone will buy clothes of the same price. Some people's economic level is not very high, so they need a cheap area.

And some other people have this condition at home, so the price requirements for clothes are naturally different.

Li Yi decided to set a reasonable price according to the quality and purchase price of these clothes.

For a new store that has just opened, the most important thing is the first impression.

Although Jiangcheng is not a very developed city now, there are still many rich people, especially a group of people who like to pursue fashion. These people are Li Yi's main target.

Li Yi entrusted the decoration to Lao Liu, and he has more important things to do now, that is, publicity!

For any industry, publicity is essential if it wants to be prosperous.

At present, most stores only set off a string of firecrackers when they open, and do not do too much publicity in advance.

This is completely wrong in Li Yi's opinion!

Of course, it is not that the current bosses are unwilling to promote, but they have limited understanding of the role of publicity. Secondly, publicity also costs money, and most people are unwilling to bear this cost.

But Li Yi knows that once the publicity is in place, the effect may be unexpectedly good.

Therefore, Li Yi decided that the publicity work must be done on the day the clothing store opens!

But publicity work is not that simple. There are many factors that are enough to affect the future business of the clothing store!

How should it be promoted?

TV stations are certainly the best medium and way, but if you want to play GG on TV stations now, you can't do it without enough funds.

Newspaper?

This is possible, but it is not direct enough, because most people do not have the habit of reading newspapers. After all, illiterate people still account for the majority of the nation in this era.

After thinking about it, Li Yi still thinks that handing out flyers is the most down-to-earth and the lowest cost.

As the simplest way of publicity, flyers are naturally the easiest for the people to accept.

And this does not require too much preparation, just print a batch of flyers, and then find someone to hand them out.

Flyers are easy to handle, Li Yi can design them himself.

And it is easy to find people to hand out flyers. Wei Sanpao is the boss near the meat processing plant. As long as he calls, there are many young people willing to help.

Besides, Li Yi did not want to get it for free. Handing out flyers can also be paid. Three yuan a day for one person, and there are a lot of people willing to earn this money.

When he thought of it, he did it. At that moment, Li Yi found paper and pen and started to design flyers.

Flyers must be beautiful and grand, and the content must be explosive enough.

This is not difficult for Li Yi. The background image shows several beautiful European and American women, each wearing a set of new clothes that the clothing store is about to sell.

The copywriting above is also attractive enough. 20% off on the opening day. If you enter with a flyer, you can enjoy a discount on top of the discount!

Although this is just the simplest promotion method in the future, it can definitely catch the customer's attention at the moment.