Chapter 462 Animation Market

Once upon a time there was a lovely princess, but she was controlled by a terrible magic, which can only be broken by the first kiss of true love. She was in a castle, guarded by a fire-breathing dragon, with many brave knights, Tried to get her out of this dreadful prison, but none of them were successful.

Charlize Theron was sitting on the sofa in the presidential suite, looking at the newly printed manuscript and reciting in aria, She is locked in the highest room of the castle guarded by the Fire-breathing Dragon Gate, waiting for the first kiss of true love, That's not going to happen...

After reading a few short character sets, Charlize turned the page and asked Ryan, who was still typing on the keyboard, Honey, this is the first movie you prepared for DreamWorks Animation Studios. An animated feature film?

It's totally anti-fairy tale type, she added.

Actually, it's still a fairy tale. Ryan looked back at the languid South African diamond, but for a wider age range.

After the establishment of DreamWorks Animation Studio, the works have been very popular and not very popular. It can be said that there is a problem in the strategic policy. The themes of Little Ant Hero and Egyptian Prince are too serious, and it is difficult to attract audiences of a slightly lower age group, and the box office The defeated Brave in the Golden City was too young, which led to the neglect of the most important audience in the animation market.

So, you want to use this animation to restore the decline of DreamWorks Animation Studio? Unlike Natalie's indifference, Charlize seems to be very enthusiastic about many things, but Shrek's original comics do not It's not very popular, it goes completely against the tradition of fairy tales.

Charlie, movies and comics are completely different carriers. Ryan said after a few simple explanations, According to my assumption, the biggest feature of this movie is that it mocks all the classic fairy tales and subverts ordinary people. Stereotypes of fairy tales.

This script is not just a simple adaptation of the script. Ryan has added a lot of advice and comments. Although the main line of the story has not changed, it has been so many years since the previous life, and the specific details have long been blurred.

Over the years, he has written so many scripts, and he knows Hollywood's usual plots and methods. It is not too difficult at all to complete this script based on the memory of his previous life.

The script has not yet been completed. First, it needs to be carefully designed and consumes a lot of energy. Second, the negotiation between him and DreamWorks is still in the tug-of-war stage, and no agreement has been reached.

With such a great opportunity in front of him, Ryan naturally wants to get more shares. It would be great if he can become the largest shareholder.

Of course, the object of the negotiation is the agent of the Big Three of DreamWorks. If you want to get too many shares without paying enough price,

That's obviously not possible either.

Charlize Theron was still looking at some of the finished scripts, and after Ryan knocked on another script, he switched to other jobs.

With the extension of the age, the memory of the previous life has become farther and farther away. Although his mind is very useful, it is not a database that can be inquired if you want. If you want to continue to maintain the dominant position in the film, if only It is obviously impossible to rely on the memory of the previous life.

Compared with those who can be all-powerful with ease, Ryan's success comes from a combination of many aspects. Enough hard work and a clear understanding of himself must be an indispensable condition.

Whether it is a live-action film or an animated feature film, what are the basic elements for success?

If Ryan were to answer, he would have only one answer - it would be welcomed by the vast majority of the audience.

The movie market is made up of individual audiences. Although the appreciation tastes are different and sometimes difficult to grasp, what Ryan wants to do is very simple, that is, to please the vast majority of audiences.

If you want to grasp the audience's taste, you must do enough research on the market. The survey and consulting company he established has developed rapidly in the past few years because of abundant funds. Although it has some obscure thoughts, Ryan is more But it wants to play the original role of this company.

Since talking to Jeffrey Katzenberg and Steven Spielberg, and at Ryan's advice, the company has done a very detailed research on the animation market. data, and the analysis results of animation film experts,

Now he has Pixar Studio and Blue Sky Studio in his hands, and will soon become a stake in DreamWorks Animation Studio. Such research will bring first-hand market-oriented information to these companies.

Among them, the most typical is the audience of animation films. According to the survey, among the current animation audiences in North America, 11 are under the age of 13, 59 are between the age of 14 and 17, and 30 are over the age of 18. The themes of animated feature films and The result of the content being too young can be imagined.

After the decline of Disney's animation department, the leader of Hollywood animation films is none other than Pixar Studios. Even if it has not established its position in this industry as in its previous life, the big sales of three animated feature films have shown enough potential.

The styles of Pixar and Disney are significantly different. From the perspective of children, it tells the problems that adults cannot ignore. Although it will make it difficult for young children to understand, just as the survey results show, people over the age of thirteen are the most animated characters. The main consumer of the film, the film with laughter and tears in all age groups, is obviously more popular in the market.

This is Hollywood, which is the most important business. Although there are also hidden teaching elements in animated films, they do not make education and meaning so obvious. As a result, cartoons that originally brought joy have simple and boring plots and are abandoned by the market. .

Compared to live-action movies, a single animated feature film will bring more revenue, Ryan knows this, so the first acquisition target is Pixar Studios.

The launch of every successful animated film means the birth of a brand new cartoon star. Unlike traditional stars, many of them have maintained their brilliance for decades, so that once their When the image appears, many people can recall their names and can be called the real stars of the century.

For example, Mickey Mouse and Donald Duck, even today, they are still making outstanding contributions to Disney.

This is due to the meticulous portrayal of the characters, the detailed emotions and the extremely obvious expression of the characters also make the animated film more realistic.

The creation of music is actually the most significant feature of Hollywood animation movies, classic animation, classic music, music has almost become another representative of animation movies, each animation work is original or uses several or even dozens of songs according to the plot. music to match.

After the screening of many animated film works, in addition to the introduction of basic audio-visual products, animation original music albums will be released. These albums often achieve extremely big sales, such as The Lion King in this life.

A few years ago, Disney put The Lion King into theaters again before releasing The Lion King 2, bringing the film's global box office total to more than $800 million.

According to the sharing agreement signed at the beginning, even today, The Lion King can bring Ryan a lot of income every year. In addition to the box office and peripheral products, the copyright share sold to Broadway and Italians is like a The water of the source is generally rolling and flowing.

These all show the strong technical force of large media group companies and the advantages brought by the operation of the whole industry chain.

As a giant in Hollywood animation film production, Disney has all the execution capabilities from story creation, mid-production, post-publication to the production of derivatives, industry-wide operations, and the integration of advantageous resources, ensuring the high quality of Disney's animation works. .

Nearly 90 years of creative accumulation has enabled Disney to learn more about which types of animated films and story content the market is more receptive to, and what types of changes the market needs.

Perhaps in terms of technology, Pixar Studio has an absolute advantage, but these are definitely not surpassed in a short time.

Enriching diversified story themes as soon as possible, strengthening the operational grasp of details, and at the same time dividing the audience according to the nature are all things that Ryan is doing or will do. To maximize the benefits, he needs to be like Disney. Operation of the whole industry chain.

In this day and age, how difficult is it to build or integrate a brand new industry chain? The failure of DreamWorks in the previous life is undoubtedly the best example.

Therefore, Ryan never thought of integrating a brand new industrial chain.

When he mentioned the industrial chain, he remembered the situation he was about to face. After being kicked out of the manor by Nicole that day, he made a special look at George, just to give some things to Nicole. Since it has reached such a point, then Just let her go completely crazy once, so as to vent the anger that accumulated in her heart, but for a long time, the two of them could only be passersby...

What do you think?

Suddenly there was a soft, wet touch on the cheek, and then Charlize's voice sounded in his ear, I called you several times but didn't hear it.

About animation production and distribution. Ryan said briefly, then changed the subject, Is it getting late?

Hmm~

The softly snorted nasal sound brought out a warm atmosphere, which directly spread to Ryan's face, It's time for us to rest! You have to rush to meet Director Lucas tomorrow.

Hmm~

Before going to Lanai Island, Ryan made a detailed examination. The foot injury had healed, and the filming contract of Star Wars Prequel, which had been delayed, should be fulfilled. He pointed to the screen of the notebook, I'll finish this. A few emails, soon.

Honey.

Charlize didn't care what Ryan said, grabbed his hand, put it on his chest slowly, narrowed his slender eyes, and asked gently, Do you think it's comfortable to touch here, or do you feel it? Is the keyboard and mouse comfortable?

Listening to these suggestive words, Ryan didn't care about computers and emails, he directly picked up this attractive diamond and walked into the bedroom. rs

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