Chapter 557: USC's Speech

There will be a special person responsible for the transformation of the short film. Harvard University is about to start, and Natalie has returned to Cambridge to start the last academic year.

The appearance of Ryan has had an important impact on her thinking and life trajectory. Natalie will come to Los Angeles to settle after graduation. As for the matter of going to Jerusalem for further study after graduation, I am afraid I have never thought about it.

With the opening of schools in North America one after another, the most important consumer groups in the film industry - teenagers - have returned to school, and another hot summer season has come to an end.

Since September, those niche films or films that think they are not competitive enough have entered the theaters one after another.

Ryan was invited to the USC Film School.

Professor Gretel. Ryan entered a reception room.

Sitting behind the familiar desk was a familiar tutor. After shaking hands, Professor Gretel, as one of the directors of the Film Academy, took Ryan to the auditorium.

Yes, he was invited back to his alma mater to speak.

What you have accomplished is the pride of the entire USC.

Before entering the auditorium of the teaching area, Professor Gretel suddenly stopped, You are one of the best graduates of this college.

I am also proud of being a graduate of USC. Ryan said solemnly.

Are you ready for the speech? Professor Gretel slowly walked towards the door, I heard that some time ago, you argued that David Denby couldn't fight back?

I just said some facts.

As soon as Ryan's voice fell, Professor Gretel sighed, Film critics are part of the industry.

I think so too. Ryan understood roughly what he meant.

For an industry that is gradually declining, he will certainly not cast too much attention on it, and film critics should continue to struggle on their own.

This is the university campus that pays the most attention to the academic atmosphere. Instead of being sent to that set, Ryan and Professor Gretel walked directly into the auditorium. The previously noisy auditorium gradually quieted down.

However, there are energetic young people here, and the school did not deliberately create any atmosphere. Many people in the front row stood up to say hello to Ryan, and some of them had vague impressions. After all, he graduated only a few years ago.

This is a typical American-style auditorium, with about a few hundred people sitting, and there should be students from other colleges.

Ryan stepped up to the podium in front, clapped his hands lightly, and the auditorium was finally completely silent.

Long time no see, everyone.

He is not an arrogant person, he smiled and waved to the bottom, and after the applause of the students, he went straight to the topic.

I am also a student of this academy, and I have learned a lot of useful knowledge here. I know that when you enter the film school, you must come with a dream, want to enter the world's largest film industry, want to become a famous director or Producer, is that so?

There was a roar of good-natured laughter in the auditorium.

After the laughter died down, Ryan simply sat down and continued, Today, I don't talk about dreams or art. In fact, everyone should have heard that the critics have always said that I killed film dreams and art. people.

There was another burst of laughter from the audience.

Maybe next year, the next year or the next few years, you will enter Hollywood to work. I don't need to go into details about what Hollywood is. I just want to tell you why Hollywood leads the world, which may have some impact on your future. help.

Dreams and art may be the driving force, but if you want to gain a foothold in Hollywood, you need something more realistic.

Let's talk about a statistic first. By the beginning of this century, Hollywood film companies have accelerated the accumulation and concentration of capital, relying on the integration of developed capital markets and high-tech industries to improve market competitiveness and create global sensational performance and results. current,

Eighty-five percent of the world's film and television productions are coming from Hollywood.

Then why did Hollywood succeed? Ryan asked, looking at the students below.

Innovation? said a female student in the front row.

There are a group of people here who persevere and work hard for their dreams. Another said.

What you said must be one of the reasons. Ryan laughed and continued, In my opinion, the industrialized, programmed production model and the whole industry marketing operation model are the key to our success, which is usually the Speaking of Hollywood assembly line production.

Your future is in Hollywood, and to be successful in Hollywood, you have to understand enough about how it works.

Ryan didn't talk about those nihilistic subjects like art at all. His speech was more realistic, Why is this model successful? Why can't our film industry find a rival in the world?

Many students have some general concepts, but have not summarized them in detail, and at the same time looked over curiously.

First of all, Hollywood has established a mature industrial operation mechanism. Ryan extended a finger to them.

Although we are now facing the threat of terrorism or such and such problems, the United States is still the world's most powerful country. With the development of the American economy in recent years, the Hollywood film industry has become more and more mature, and has experienced the cultural test of TV competition and the excess of popular culture. The environment test has gradually formed a complete operation system of market-oriented investment model, industrialized production model, commercialized distribution model and consumerized projection model.”

These can be said to be the basis of industrialization. On this basis, we can seek the integration of artistic rules and economic rules, cultural rules and industrial rules, and achieve the myth of Hollywood.

Most of the students nodded slightly.

In the process of globalization, Hollywood, with the support of national advantages and commercial mechanisms, has successively overcame various political, economic and cultural obstacles faced by film export in different countries, and has formed a set of political policies to open up the international film market. Experience, cultural experience and business experience have established a global marketing network.”

There was no sound below, and hundreds of students were wide-eyed. Hollywood was so close to them, but there was still a thin layer of mist.

Second... Ryan raised his second finger, The high degree of commercialization of film and television products.

After decades of hard work, the derivative products of Hollywood movies will be sold all over the world with the spread of the movie, and even the game copyright, toy copyright, book copyright, and record copyright of movie adaptations are the source of high profits. Hollywood is the source of high profits. A model for turning culture into a commodity with built-in advertising and image products!

Desire stories, the star system, and the movie spinoff strategy are all important parts of our overall strategy.

Speaking of which, Ryan changed the subject, The USC Film School is famous for cultivating qualified filmmakers, and if you want to become a qualified filmmaker, these are all issues that you must pay attention to, otherwise...

He increased his tone, Movies will lose money, and you will never be able to get investment.

All the students voiced their approval, and it was the most basic Hollywood reality.

Tell me, can you make a good movie without enough money?

After this sentence, everyone laughed.

One last point, the cultural aspect.

Whether it is an art film or a commercial film, it is part of our culture. Why is Hollywood's culture recognized all over the world? Because we are good at absorbing and integrating popular film cultures from other regions, such as Well, the kung fu movie that has been very popular in the market in recent years has gradually been integrated into Hollywood action movies and has become an integral part of our action movies.

A student brought Ryan coffee, and he took a sip, Thank you, the genuine USC Film Academy product, I haven't had it for a long time.

From the moment he entered this auditorium, Ryan regarded himself as a part of USC in his words and actions, which also shortened the distance between him and the students.

Continue the conversation just now. He put the coffee on the table.

Hollywood absorbs the essence of the world's film culture, removes the anachronism, and forms a tradition of mass culture in the long-term development of the entertainment industry.

The whole world is saying we don't have traditions, and it's actually an advantage!

With a low cough, Ryan continued the topic of movies, Hollywood movies have never been developed as an artistic creation, but as an entertainment industry.

A few people below looked disapproving, but more people were nodding their heads.

We present a range of elements that the public likes to see, such as the soothing traumatic experience of being rewarded for good and evil, and everyone's happiness, and the stories of 'Cinderella' and 'Grey Boy' where lovers end up together. It provides collective fantasy, stimulates people's audio-visual habits with spectacle scenes and strong sound, and forms the unique dream mechanism, melodrama structure, spectacle style, sensational rhetoric and popular narrative tradition of Hollywood movies.

Decades have passed, society is changing, one generation is getting old, and another is growing up, but Hollywood has always adhered to the basic mass film model. We can use art films to package popular films and use popular films to promote the popularity of films, which makes While maintaining the mainstream, Hollywood movies also maintain a certain degree of innovation, so as to adapt to the consumer's psychology in the audience!

Business is an important factor in film culture. After all, films cannot be separated from the public line, otherwise there is only one way to go.

Finally, Ryan stood up and solemnly said to the hundreds of students in front, Hollywood movies have been conquering the world since the day their advantage was established. We need to maintain this advantage and expand this advantage, and you...

He pointed down, You fresh blood, these Hollywood newcomers, are the guarantee for our future expansion of advantages!

I've finished speaking. Ryan picked up the coffee on the table, ignoring the cold temperature, and drank it like a film school student, Maybe these words are not passionate, and they won't be too much for you. A lot of help, but it always gives you some insight into how Hollywood works and how to adapt to Hollywood in the future. RS