Chapter 777 PR is a complicated course

The sun sank to the bottom of the sea, and the wafting sea breeze was less hot and humid, and more refreshing, which relieved the annoyance of the beach in Santa Monica. Occasionally, the seagulls flying over the yacht would make a few cheerful chirps. , but when the lights on the deck turned on and illuminated the four directions transparently, these birds flew away in a hurry.

The yacht of nearly 400 feet slowly left the pier, slightly away from the coastline. Several paparazzi speedboats passed by, but they did not dare to get too close. They could only use the camera with a telephoto lens in their hands to aim at the yacht. Keep pressing the shutter, and then leave disappointed.

Damn laser reflex camera!

This is the resentment of the paparazzi, but there is nothing to do. The owner of the yacht is rich enough to install any state-of-the-art equipment; the owner of the yacht is also powerful, and they dare not get too close...

The image of that sunny and kind boy still seems to be stuck in yesterday, but the events that have happened in the past five years are constantly reminding the paparazzi how serious and terrifying the consequences will be if they anger the owner of the yacht.

Yes, North America is a land of freedom, and they have the right to interview and film freely, but these paparazzi know that freedom always has double standards, and if they insist on this freedom, they will probably pay an unbearable price.

The lights on the yacht are brilliant, and through the binoculars, you can see a lot of people walking around. It was Natalie Portman's celebration party. There were countless stars and celebrities, and there were even some old-fashioned Hollywood not often seen. , the paparazzi are reluctant to leave, and can only wander around at a long distance.

On the spacious top deck, more than a dozen waiters shuttled among the crowd with various drinks. From time to time, they would add a few fresh and delicate dishes to the table in the middle. The deck is close to the left and right fences. There are two rows of white There are many people sitting around the table and chairs, and there are hearty or polite laughter in the conversation.

No matter what these people look like in private. On this boat, at this party, they all brought out the best of themselves.

As a newcomer in the director's circle, after Ryan's introduction, Natalie stayed in the circles that were obviously twice or even two or three times her size. She knew that these were old-school Hollywood, and she was trying to impress her. People who are also friendly to her.

From their conversation, Natalie could sense that the friendliness was partly based on Ryan. The other part comes from her blood.

They have the same identity - Jewish!

In other words, she has a certain degree of consistency with them at a large level. After all, Jews or Jewish people all over the world are famously grouped together on the premise of not having major conflicts of interest.

Just as Nicole Kidman always looks after the members of the Aussie gang at the Oscars and in due time, there are always small circles in Hollywood delineated by identity and geography.

How to use the influence of each small circle is also a rather complicated communication course.

Having entertained those important guests, Ryan looked at Natalie. She has always been a smart girl, but in a short time, she used her performance and the advantages of her identity and ethnicity to win the favor of many people. He even discussed possible ancestral relationships with several of those who had emigrated from Europe during the war years.

An excellent film and an excellent character are always the most basic admission tickets to the Oscars, and can affect the final attribution of the award. Countless.

It was Natalie's celebratory party and at the same time a PR party in the name of a friend, even though awards season was far away.

A very good movie.

It's the best female character on the big screen this year.

It's very rare for a literary film to have such a strong box office performance.

People kept coming over to say hello to Ryan, and at the same time, they made a subtle gesture of goodwill. The most praised one was Black Swan.

Ryan didn't know the box office performance of this film in the previous life, but the North American box office in this life has obviously exceeded his expectations.

After earning $1.79 million in 20 theaters in the first week, Black Swan was released on a large scale in North America in the second week, and the number of theaters soared to more than 1,500. With $20.21 million, plus the more than $9 million received in the previous five working days, the North American box office total exceeded $31 million in just ten days.

This is just a literary film with a production cost of 20 million US dollars, not a commercial film with big production and promotion.

Although the film's single-house box office declined significantly at the beginning of this week, the number of theaters increased to 2,500 to ensure the total box office. By the Sunday when the celebration party was held, the North American box office was approaching the $50 million mark.

According to the trend of the North American box office, if there is no accident, the North American box office of Black Swan is very likely to exceed 100 million US dollars, and Natalie will also enter the ranks of the 100 million yuan box office director.

Of course, if you count the box office the film got in Europe, she's already one of them.

Black Swan performed well in Italy, France, Germany, the United Kingdom and Spain, and now has a global box office accumulation of $115.88 million.

If Disney no longer invests other large expenses, even if Ryan, Natalie and Scarlett signed a contract with a low salary and a high share, Black Swan will be enough to make a return on the box office and even generate some profits.

However, Disney has set aside $10 million for Oscar PR marketing, and Natalie herself has provided $5 million. As for Ryan, his entire team has already begun to arrange it, and has invested more than $5 million in the early stage. .

When he first entered Hollywood, Ryan only knew that PR was very important to winning an award, but just like when Harvey Weinstein ran his first best supporting actor for him, he was not very public about how to do it. learn.

But after entering the new century, Ryan rarely revisited Vito Harvey Weinstein. He cultivated a mature team, and he was very knowledgeable about public relations.

Especially in the late 1990s, when he and Harvey Weinstein were continuously bloodbathed, Oscar was getting closer and closer to a money game.

Of course, even without his past life, the subsequent Oscars became a game of money and PR.

To paraphrase the words of the previous life, if you invest enough money and connections, you may miss out on the most important golden statuettes, but if you don't invest, there is no chance of winning.

Nominally, it's not a PR party, but whoever is here with the voting power in his hands doesn't understand what it means.

What Ryan is a little worried about is the anti-Semitic forces and old-fashioned schools in Hollywood. After all, so far, no post-80s actress has won the Oscar for Best Actress.

Hollywood also has anti-Semitic forces, but it is not the mainstream, so don't worry too much, and these old-fashioned schools, in addition to Frank Pearson will affect a group of people, Ryan also prepared other means.

There are more than 6,000 judges in the academy. According to normal principles, being a member of the film academy must be a symbol of identity and status. Generally, you will live a prosperous life. Those gifts in private may not play too much role.

But don’t forget, this is Hollywood, a vanity fair that is intoxicated with life and dreams. There are countless Hollywood celebrities who were prosperous when they were young and went bankrupt when they were old. The most typical example is Marlon Brando, an important member of the Academy. news.

These people are old-fashioned, but they are not fools, and they are more easily influenced by PR.

For example, two actors who were brilliant in the 1950s and 1960s now have a problem with paying medical bills, and a charitable foundation from the Cayman Islands provided them with an interest-free loan. It can be repaid slowly with the monthly pension fund.

Ryan's team has a clear assessment and detailed information for most of the important judges, including their preferences and thinking styles, as well as the type of movies they like, what they are easily influenced by, and so on.

Some of this information comes from Harvey Weinstein, but more comes from years of hard work by his investigative consulting firm and public relations team.

Public relations is also a very deep course, and only by grasping the key position can it be fatal.

Oscar is like a brilliant big game. The game always has rules, but the binding force of today's stocks is getting worse and worse. If you still go to public relations like the tepid 90s, you can only watch the awards fall to him. Family.

On the basis of ensuring the strength of his own public relations, Ryan asked people to collect information on the opponents Natalie may face. Before nominations are made, the biggest threats are addressed in advance.

For him, it may be difficult to affect the ownership of the Oscar statuette, but it is easy to pull some people off the horse in the middle.

The team also has feedback, they have evaluated the film materials that may be released this year, and believe that the biggest threat is Cate Blanchett and a French actress named Marion Cotillard.

Kate can say that, if there is no accident, she must declare Elizabeth 2. Combined with the impression of the previous life and some words that Nicole said after watching it, she will inevitably be dragged down by the poor quality of the film.

As for Marion Cotillard in La Viejo, this is not the home of the French.

While socializing with the people who came to say hello, Ryan thought about a lot of questions on and off, and he didn't concentrate until John hurried over with his mobile phone.

Mr. Harvey Weinstein, he'll call back in three minutes.

Ryan nodded, John took the initiative to stop a few people walking by, and when the phone vibrated, Ryan walked to a secluded place on the bow.

What? Sex. Scandal? Has it been exposed? (To be continued..)

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