Chapter 859 Crazy Peripherals
Disney's animated movie Frozen has been a hit at the box office since its opening in Japan. It won the championship for 13 consecutive weeks and won a box office of 239 million U.S. dollars. It surpassed Spirited Away and became the box office champion in Japanese film history!
After the start of the new year, the success of Frozen Adventure has spread frequently. Not only has it made great strides in the North American film market, easily breaking through the $400 million mark, but it has also achieved jaw-dropping results in Japan, another animation powerhouse, surpassing the Spirited Away and Titanic put themselves in the number one position in Japan. $..
At the subsequent Oscar Awards Ceremony, Frozen took home the two statuettes of Best Animated Feature Film and Best Original Song. Although the Oscar's influence on the movie box office is limited, it can always play a certain role. The film's commercial performance has also seen a brief resurgence.
By mid-March, Frozen Adventure was released from markets around the world, including North America, and the final box office figure can only be described as a miracle by the media.
In North America, the film grossed a total of $436.75 million, the best North American box office record for Disney Animation Studios.
Overseas, because of its super popularity in Japan, the overseas box office of the film is particularly good, with a total of 913.26 million US dollars.
As a result, the global box office of Frozen Adventure was 1.35 billion US dollars, and it came to the fourth place in the box office of film history, becoming an existence second only to Avatar, Titanic and Avengers!
The film not only allowed Walt Disney to successfully recover a total investment of 350 million US dollars, but also generated a profit of nearly 100 million US dollars. No matter how you look at it, this is an outstanding commercially successful work.
The box office of Frozen Adventure is excellent, and Disney has gained more revenue from peripheral products, which are the key profit points of animated feature films.
With the release of movies, DVDs were naturally put on Disney's agenda, and Blu-ray bds sold 3.5 million copies on the first day they went on sale. In the following week, more than 7.7 million DVDs were sold, which alone brought Disney more than 135.6 million US dollars in revenue.
This is only a week, the sale of dvd will be a long process.
The original soundtrack of Frozen Adventure, which has been on sale for a long time, has performed particularly well. It has won the album sales chart for thirteen times. So far, the original soundtrack has sold 3.53 million copies, and the single sales of have exceeded 7 million!
As a phenomenon-level animated film, Frozen Adventure is widely favored by audiences all over the world. Although the video is fully down,
But the influence is still huge, especially in the peripheral derivatives market. From the match-3 mobile game of the same name to the heroine's skirt, everything has become a hot commodity, plus various dolls, cosmetics, and authorized advertisements. Creativity, etc., people have to admire that Disney does have its own uniqueness in the operation of the film industry.
According to the survey information released by an authoritative organization on Wall Street, the same style of skirts of Anna and Elsa in the film sold more than 3 million pieces in North America, the United Kingdom, and Australia in less than half a year!
The average price of each Elsa dress is around $149. The Elsa Dress alone earned an astonishing $450 million in revenue for Disney!
Yes, you read that right, it is 450 million US dollars, not Japanese yen!
also. Disney also released 16 new Frozen Adventure themed food and health care products, including fresh fruit and grapes, juice, yogurt, household bandages and even dental floss, which can be described as all-inclusive...
Although some media have been using unexpected success to describe the box office performance of Frozen Adventure, it has to be said that this animated film still exploded the background accumulated by Disney at once. The legendary chain effect in North America and even the world is a testament to its extraordinary quality.
The movie was released, and the surrounding area sold out. Ryan and Disney are still unsatisfied, and the follow-up publicity has not been relaxed. The sales of peripheral products is a long-term process. If possible, they even want to grab three feet all over the world.
Cases of obsession with Frozen Adventure were pushed to the foreground by Ryan using Disney's huge Disney media to prove how good this movie is and how popular the sales of peripheral products are. If you don't buy it, it's simply It's a sign of obsolescence.
After all, most people have a herd mentality.
Of course, what Ryan presented were all real cases, and he was not afraid of other people's investigation.
As a big country in animation, the performance of many Japanese is especially worthy of special mention.
A Japanese couple who had been married for six years, because the man didn't like the movie Frozen Adventure, the woman said angrily—people who don't understand the beauty of this movie are not qualified as human beings—and proposed divorce on the spot.
The chain effect of Frozen Adventure not only happened in Japan, but also many real stories about this movie were staged in the United States.
In the United States, a father named Calder took his 7-year-old daughter to the theater to watch Frozen Adventure after it was released. Calder said that his daughter became extremely obsessed with this movie. After that, she and her grandparents and others went to the theater to watch the movie several times. What made Calder even more incredible was that his daughter begged him to buy Frozen Adventure themed pajamas and crowns, and are still queuing up to buy Queen Elsa's official limited-edition dress.
Calder laughed at himself and said that it has almost become a House of Ice and Snow. The original soundtrack of the movie is played on a loop in his car all day long, but his daughter never tires of it.
The reason why my daughter likes this movie is that she likes Elsa's magic and Anna's character.
After the film was released, Calder also threw a Frozen Adventure-themed birthday party for his daughter by hiring several live actors in Frozen costumes for $350.
According to the father, the actors had already appeared in six such themed parties that day.
In addition, Disney’s Norwegian ice and snow trip launched by Disney also attracted the Calder family, but because of the high cost of 15,000 US dollars, Calder temporarily shelved the plan.
Frozen families like Calder are very common in the United States, and the impact of this animated film on children is not only in the animated image. It seems to be psychological.
An American scholar wrote a special article for this, saying that Frozen Adventure is different from the love between the princess and the prince in the past, but tells the failure of the love between the prince and the princess, the growth of two girls with anti-traditional characters, and finally reflects the love for true love. Anna's persistent pursuit, Anna's bravery and loyalty have influenced many children, and of course this has also affected their parents.
Among all the peripheral products, the most popular must be Queen Elsa's skirt. In addition to the regular version of $149, Disney has also specially produced an official limited edition worth $1,600. Disneyland in California and Florida . There are long queues outside the newly renovated Ice and Snow Adventure pavilion every day.
Amazon pointed out in a report in mid-April that the number of Elsa Princess dolls that have been sold can be piled up to the top of Cinderella Castle in Disneyland 855 times; and the National Retail Federation survey shows that the Frozen Adventure character doll tops the list of toys It became the best-selling birthday gift for little girls in the United States this year.
The food of Frozen Adventure has also become popular. The owner of a cake shop located in Manhattan, New York, USA revealed in an interview with Disney media that they have been in business for 7 years, and there has never been a cake style as popular as Frozen Adventure.
The first quarter of 2011 passed quickly. Due to the box office of Frozen Adventure and the super sales of its surroundings, Disney achieved a revenue of US$21.6 billion and a net profit of US$3.6 billion in this quarter. Among them, the income related to Frozen Adventure contributed nearly a quarter!
It is no exaggeration to say that Frozen Adventure is no less than Avatar if it makes a profit in a single round!
When a movie really triggers a topical effect, marketing methods are just icing on the cake. Because movie fans and fan groups will spontaneously create a large amount of content, do free publicity and promotion for the movie itself, and greatly increase its topic and box office popularity.
For such a money-making machine-like movie, a sequel has long been put on the agenda by Disney. A Broadway opera, book and TV series are also in development.
Disney also put Anna and Elsa in various upcoming films as cameos, and successively released the trailers of Anna and Elsa for many movies such as Snow White and the Hunter and Iron Man 3 to attract female fans eyeballs.
Especially Snow White and the Huntsman, which started drawing in April. With the help of the New Fairy Tale Interpretation craze triggered by Frozen Adventure, this film with almost no features got a North American box office of more than 89 million U.S. dollars in the first week, and the North American box office was close to 200 million U.S. dollars in ten days. Almost recovered the film's investment.
Among them, it has to be said that the trailer of the Anna and Elsa version played a lot of roles.
In addition, the popularity of Frozen Adventure has had another major impact on the English-speaking region and even the entire Western world. Among the newborn baby girls, the number of girls named Anna, especially Elsa, has skyrocketed. Comparable even to names like Jessica or Catherine.
Frozen, like Avatar and Titanic, has become a cultural phenomenon.
The waves caused by this movie will not disappear easily, and it will even affect the lives of many people, but these are not within the scope of Ryan's consideration. When April comes, he will rush to Australia. After the preparations, the official shooting of his new work with Natalie has started! (To be continued..)
ps: (No charge!) Note: In reality, the production cost of this film is 150 million US dollars, and the publicity is 300 million US dollars. The total cost is definitely more than 450 million. It is said that the box office has only just recovered the cost. As for the peripherals, it is not bad to send a copy relatively reliable data.
As of January 2015, the real income of the movie's peripherals.
DVD+Blu-ray global sales of 39 million sets, 790 million US dollars
Bluy version 3 million sets 150 million US dollars
8.95 million DVDs of the soundtrack, $350 million
Digital single + digital album 6 million copies, 110 million US dollars
6.5 million Frozen Princess dresses, $975 million
Frozen Princess Play 3.2 million units, $298 million
Frozen Olade 359,000, 19 million US dollars
Cumulative sales are about 2.7 billion U.S. dollars. Other peripherals are not easy to count. It is estimated that only Disney has clear statistics on theme parks and the like.
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