Chapter 178 Manchester United Business

As for the role of replacing Beckham in the Manchester United club in the future, how could Barron, who was a Red Devils fan in his previous life, not know...

In fact, Manchester United head coach Ferguson at this time had already begun to pay attention to Ronaldo.

It's just that at this time, he still had some doubts about signing the other party. After all, before Ronaldo, Manchester United had never signed a Portuguese player, and at this time, the young Ronaldo was still a little thin, and almost all players outside Portugal were at this time. fans still don't know his name - at this time, it's less than a season since he played in the first team of Sporting Lisbon in Portugal.

Therefore, although he had contacted Ronaldo and the other club before, Ferguson initially only wanted to loan him to Manchester United in the 2003-2004 season.

However, after Barron learned about this, he persuaded Ferguson to sign Ronaldo directly.

One advantage of doing this is that later in the original time and space, Premier League teams including Liverpool and Arsenal have noticed Ronaldo, including his team. In the friendly match with Manchester United, Ronaldo performed very well, so After other teams began to offer him, Ferguson finally offered a transfer fee of 12.24 million pounds to sign Ronaldo.

At this time, he had made up his mind in advance that the cost of signing Ronaldo would not exceed 10 million pounds, because the highest price quoted for him at this time was only 4 million pounds.

And including Ronaldo himself and his agent, they are all looking forward to him wearing a Manchester United jersey and appearing at Old Trafford next season. After all, entering such a wealthy club is probably the dream of any young player, and It can also significantly increase Ronaldo's commercial value.

When he first bought the Manchester United club, Barron made a promise to Ferguson, that is, he would respect each other's opinions on the club's competitive matters.

If he has an idea, Barron will just put it forward and try to convince the other party, but in the end, Ferguson himself can decide whether to accept it or not.

Including the final abandonment of Beckham is also a manifestation of this commitment.

But beyond that, he needs to make some changes in the club's business operations.

Because compared with Real Madrid, even though the strength is not bad, Manchester United has better results in various international competitions, but in terms of business operations, Real Madrid does better.

But even Real Madrid is still very different from American sports operations in this regard.

Although football is known as the number one sport in the world, when it comes to the most profitable leagues in the world, before the Premier League, there are always the NFL (American Football League), FLB (Major League Baseball) and NBA (National Basketball Association) These are the three major events in the United States.

At the club level, among the most profitable clubs in the world, so far, only two football clubs in the top ten are Manchester United and Real Madrid...

Unlike Manchester United, whose profits mainly rely on its ticket revenue and game broadcast sharing, for other American sports clubs, these two incomes are not even half of the total income, and most of the remaining income comes from sports. Licensed merchandise revenue and sports sponsorship revenue.

Therefore, in this regard, all European football clubs, including Manchester United, need to learn from their American counterparts.

For this reason, Barron directly hired Barron through a headhunting company, who had worked for IMG, the most famous sports brand operation company in the United States, as the brand marketing director, and joined the Manchester United Business Group he had established specifically for the commercial operation of the Manchester United club. Manage the company and serve as CEO to use American experience in sports commercial operations to increase the commercial revenue of Manchester United Club.

One of the points is that the Manchester United club will carry out a superstar strategy similar to Real Madrid's "Galaxy Battleship". Whether it is cultivated by themselves - such as Cristiano Ronaldo, who is about to join Manchester United, he is very suitable to become a new star in terms of both his skills and image. Football superstars; or introduced through transfer - in the future, Manchester United will participate in the competition for the most popular players in the transfer market, and through these, the club's visibility and attention will be enhanced.

In addition, Manchester United will also increase its efforts in marketing its own brand. While expanding the club's fan base, it needs a dedicated fan organization to bring together fans around the world and allow them to conveniently purchase A richer range of merchandise related to Manchester United.

This means conducting more cooperation on sports licensed products and launching richer products.

Of course, to make these changes, Barron first needs the cooperation of club CEO David Gill and head coach Ferguson.

You know, before the conflict between Ferguson and Beckham intensified, one of them was that Ferguson was dissatisfied that the other party spent too much energy on business and thus neglected daily training. Therefore, what he valued most was the competitive aspect, which would affect The team's competitive status is still quite resistant to too many commercial activities.

Therefore, Barron had a conversation with David Gill and Ferguson. He first said that in this transfer market, all the funds obtained from selling Beckham can be used for team signings. In addition, he will also provide the club with 50 million pounds of funds to renovate the Old Trafford stadium and youth training base. It will not only expand the stadium’s stand area, increase the number of VIP boxes, but also update their training Equipment, refurbished turf, and a new physical therapy center and medical team will be provided to protect the players' physical condition.

At the same time, although Manchester United Club and Manchester United Commercial Management Company are two complementary companies, the management and head coach of Manchester United Club will receive corresponding profit sharing from Manchester United Commercial Management Company.

In other words, the higher the commercial income of Manchester United, the higher the income of David Gill and Ferguson. Maybe Ferguson and the others don't have much idea about this part of their income now, but when the business management company really develops and faces the income of several million pounds, I'm afraid Ferguson's attitude towards this will change. .

After all, in the past, even if the club had a certain amount of income from the commercial activities of star players such as Beckham, the money still had nothing to do with Ferguson. But it will be different in the future. On the premise that it will not affect the team's competitive state as much as possible. Next, I'm afraid they will also get support from Ferguson and others.

From now on, David Gill and Ferguson will be in charge of the sporting aspects of Manchester United.

In terms of brand marketing, it is handed over to the Manchester United Commercial Management Company led by Bar Pedda. Both parties perform their own duties, but they will also cooperate with each other.