Chapter 221 Persistent Woman

"Your Highness the Duke, I think there is no need for us to continue to compete in Selfridges department store. This will only benefit other Selfridges shareholders..."

After the Rolls-Royce Phantom started, Barron deliberately asked after hearing Alana say such words to him:

"So the Weston family is willing to give up the acquisition of Selfridges department store?"

"..."

Barron's words directly made Alanna choke...

She took a deep breath and said to Barron:

"You misunderstood me, Your Highness the Duke. I hope you can withdraw from the malicious price increase of Selfridges department store."

"I think Ms. Weston, you may have misunderstood us. Although I noticed that your Weston family's acquisition of Selfridges was indeed because your brother harassed my girlfriend..."

At this time, Barron and Bonnie were sitting in the back seat of the Rolls-Royce Phantom, while Alanna was sitting in the passenger seat. Barron could clearly see that the other person's expression was not very good at this time...

He continued:

"But our bid for Selfridges was not a malicious increase in price, but we really believed that it was a good acquisition target and worth the price we are paying now. Of course, if your family is willing to pay a higher price, maybe We took the initiative to withdraw..."

After saying these words, Barron felt that he was really an honest person, very real...

Because it was decided to bid for the shares of Selfridges department store held by the Selfridge family at 5,000 pounds higher than the 300 million pounds offered by the Weston family. It was not a random increase, but Barron believed that the price should be completed at this price. The holding of Selfridges department store, or the completion of the privatization of Selfridges department store at a price of about 700 million pounds - 100 million pounds higher than the Weston family in the original time and space, is acceptable.

So Barron really didn’t lie to Alana. If their family continues to bid, DS Capital will give up the acquisition of Selfridges, sell its shares in Selfridges to the other party at a certain premium, and leave with a tearful profit of four to five million pounds... …

However, looking at Alanna's expression at this time, it seems that she does not believe Barron's words, but takes them as a provocation to her family...

"I apologize to you for my brother's behavior, Your Highness the Duke..."

She looked back at Barron and Bonnie beside him, and said:

"I can guarantee that he will not appear in front of you again. We will transfer him back to Canada immediately, and we can acquire your shares in Selfridges at a 20% premium."

DS Capital currently holds about 5% of the shares of Selfridges department store. They bought these shares for about 28 million pounds, which means they can make more than 5 million pounds when they resell them.

After all, although the Weston family often appears at the top of the rich list in England, in the final analysis, they originally made their fortune in North America. It was not until Alanna's grandfather's generation that they began to do business in England, and their main industries were still concentrated in Ireland. .

Therefore, if possible, they do not want to go against the Devonshire family, which has relatively large influence and connections in England.

And Alanna's father had a "collecting habit" in the department store retail industry - later their family was willing to sell some stores of the Selfridges Group, and it was also after W. Galen Weston, Alanna Weston's father, passed away The decision was made later.

The purchase of Selfridges department store is very important to their family's strategy. After privatizing Selfridges department store, they plan to use Selfridges department store as the basis to establish Selfridges Retail Group and continue to acquire some European retail companies to inject it into Selfridges Retail Group. middle……

There is no room for error in this first step.

"I am aware of your proposal, Ms. Weston."

At this time, the Rolls-Royce Phantom had parked in front of a well-known London restaurant. Barron opened the car door and said to Alana:

"I will consider what you said today. You can wait for my reply, but now I have to have dinner with my girlfriend."

After saying this, he got out of the car and walked into the restaurant with Bonnie.

"Sorry, ma'am, we are closed today."

Just when Alanna also got out of the car and wanted to follow up to continue convincing Barron, she was stopped by the restaurant staff.

Having dinner with his girlfriend, Barron naturally didn't want others to disturb him, so he reserved the place directly.

After hearing the polite and unquestionable words of the restaurant staff, I couldn't help but look cold when I saw Barron and the others disappearing at the door.

…

"My dear, if you still have something to deal with, we can leave later..."

Now that the final episode of the first season of "Love Island" has been edited and will be broadcast this weekend, this super popular love variety show, which has earned more than 30 million pounds for Summit Media and Halo Copyright Company, is also coming to an end. .

Similarly, according to what Barron told Bonnie before, after she is busy with the post-production of "Love Island", the two of them will go on vacation together. The currently selected destination is Sicily, Italy.

After meeting Alanna Weston today and hearing her talk about Selfridges, Bonnie was also very considerate and considerate of Barron.

Speaking of which, it was quite useful for Bonnie for a man to retaliate in anger because he was harassed by others.

Of course, this premise is that she likes Barron herself. If someone else did this, she would feel a little confused.

"It's okay, honey, it's just a small thing, it won't bother us."

With such tenderness and sweetness, and with Barron's special preparation, the two of them naturally had a great time eating this dinner...

"Duke Cavendish..."

When Barron and Bonnie came out of the restaurant, they unexpectedly saw Alanna getting out of the Bentley parked at the door again and saying hello to him.

This woman is really persistent. Barron sighed a little at her attitude.

"Ms. Weston, I told you that I will consider what you said, and you may be able to get the answer soon."

He asked Bonnie to get back into the car first, and then said to Alana Weston:

"Aren't you afraid that if you let me confirm the importance of Selfridges to you, you'll ask for an exorbitant price?"

"I do not deny the importance of this acquisition of Selfridges, but I have also learned about your property, Your Highness the Duke. I think that acquiring Selfridges is not your first choice. Besides, I would rather Our family can establish friendship with you and cooperate with each other."

"Let's be frank, apart from giving me some premium to acquire the shares of Selfridges department store, what other benefits can I get from our friendship? You have to know that those premiums are not enough Support me in abandoning the acquisition of an iconic London icon like Selfridges."

"Of course we can have more win-win cooperation. For example, if we can complete the acquisition of Selfridges department store, then I will serve as the CEO of Selfridges Group in the future. I know that your DS Capital has excellent results in wealth management. Our Mutual pension funds also need a stable investment direction..."

I have to say that Alana’s direction was very accurate, which really impressed Barron.

In fact, as she said, Barron understood from the beginning that Selfridges was not the most suitable acquisition target for him. Although this high-end shopping mall was well-known, its business method was not suitable for Barron. Lun.

Speaking of Selfridges department store, or going to Selfridges department store, what is the most profound impression on people?

It's their endlessly creative display windows - the world's first display window that lights up at night, originated from Selfridges.

Also, they integrate fashion and art into every corner of the mall, always displaying unique styles.

To put it bluntly, what Selfridges needs is to conduct refined management and always devote a lot of energy to it.

Therefore, although Selfridges has a relatively high turnover and is well-known, it is still more suitable to be run by professionals like the Weston family who have generations of experience in the retail industry.

In comparison, Barron prefers retail chains like Argos, which have a fixed model and can be quickly copied.

For example, Selfridges department store, even if it opens branches in other cities, it is impossible to completely copy the previous model. Each store always needs to have its own unique personality. This is the user group of high-end shopping malls-those rich people Liked.

At present, instead of spending 700 million pounds to buy Selfridges department store and find professionals to expend energy to operate it, it is better to use these funds to expand the number of Argos stores.