Chapter 236 This is not a threat

"Selling Primark is also within our consideration range, but I don't know what the price paid by His Highness the Duke is?"

Alanna said calmly as if she was already prepared for this question.

“According to our survey, Primark currently has a total of 110 stores, with a turnover of about 250 million pounds in the past year and a profit margin of about 11%. Therefore, based on these data, we believe that 300 million pounds is a very reasonable price. "

There are relatively common valuation standards for this kind of clothing chain retail stores, and retail stores like this rarely have self-owned properties, or at best, they only consider self-owned properties in very important locations, so the valuation There won’t be much difference in the value calculation.

"It's too low, Your Highness the Duke. You only considered the valuation of Primark's 110 stores, and what you need to see is that Primark's sales have been increasing recently..."

Alana shook her head and said:

"And the most important thing is that Primark is a well-known brand with a history of 34 years, and the brand itself has great value..."

"I want to correct one thing, Ms. Weston, it's not 34 years, it's 30 years..."

Barron was referring to the Primark brand's time in 1969, when the Weston family behind ABF hired Dubliner Arthur Ryan to develop the group's retail business.

Arthur Ryan opened a cheap clothing store in Dublin with a start-up fund of 50,000 pounds and named it after "Penneys", which has the same pronunciation as "penny".

When the business expanded to England in 1973, "Penneys" was renamed "Primark" because the American department store Penney's had already registered a local trademark, and it has been used in areas other than Ireland to this day.

Therefore, at this time, Primark's 110 stores, including 38 stores in Ireland, use the Penneys brand, and the remaining stores in the UK use the Primark brand.

Barron continued:

"If you think Primark has such high value, then we can just buy the stores and leave the Primark brand to ABF..."

Hearing what Barron said, Alanna looked very unhappy:

"If that's the case, I don't think we need to continue talking."

"Haha, Ms. Weston, just kidding, don't be angry."

Barron comforted her and said:

"Since we all agree that £300 million is an appropriate price just for the stores..."

"Your Highness the Duke..."

"Please hear me out first, ma'am, plus the value of the brand, we can give a price of 350 million pounds."

"At least 400 million pounds, I think a price of 350 million pounds, it is difficult to get the approval of the ABF board of directors."

Barron did not want to continue bargaining with Alanna at this time. He said:

"In fact, I don't think the Primark brand will be worth as much as 100 million pounds. You must know that Primark has faced many accusations over the years, including copying styles and employing child labor. I am sure you also know that these accusations have a negative impact on The overall image of ABF has had a lot of impact, but the growth of ABF’s main sugar foods is weak and needs Primark’s cash flow to supplement it.”

“But since fast fashion brands like ZARA and H\u0026M entered the British market, Primark has also been hit hard. Currently, Primark’s business growth can only be achieved by increasing its business area, that is, opening new stores or acquiring stores, so Overall, I think my bid is very reasonable and this is ABF’s best chance to get rid of the Primark brand.”

After Barron said this, Alana was silent for a moment and said:

"I will bring your offer to the ABF board of directors, Your Highness the Duke. As for whether this offer will be approved, I cannot guarantee it."

"Okay, I hope we can have a happy cooperation, Ms. Weston. Otherwise, I can only acquire other brands...such as TOPSHOP and Littlewoods, which have been developing well recently. In fact, I have many choices. I'm afraid you will find out by then, There will be one of ours next to every Primark store, it's not a threat, it's an upcoming reality."

…

By the time Barron returned to The Holme in Regent's Park, Tamaran had already woken up and was sitting in front of the floor-to-ceiling window in the living room on the third floor, reading the magazine in her hand.

When she saw Barron walking into the room, a smile immediately broke out on her face.

But when she stood up to greet Barron, she frowned slightly. It was obvious that her movement of standing up had pulled the injured area.

Barron sat next to her, held her in his arms, and asked softly:

"What did you do this afternoon?"

"It's okay. Please, Ms. Feola, buy me a few magazines to read, just to pass the time."

Tamaran said obediently.

"Are you hungry? Let's take you out to eat something."

At The Holme, since Barron doesn't live there all the time, you can still make a simple breakfast here, but it's better to eat out for a slightly more complicated lunch and dinner.

But soon, the cook he requested will be available, and The Holme will be relatively ready by then.

"Well, I happen to be a little hungry..."

However, when Tamaran stood up, she still needed a little help from Barron, which made her gently hammer Barron's arm with her pink fist:

"Bad guy, it's all because of you..."

Well, Barron was a little speechless about this. It was his first time learning knowledge with her, and Barron still wanted to follow her lead, but he didn't expect...

Who told you that you don't know the heights of the world, but you insist on speeding up... the progress of your study?

…

Not wanting to be disturbed, and mainly to prevent being secretly photographed, Barron took Tamaran to the Tang Yan Pavilion of the Devonshire Hotel to eat.

After dinner, Barron sent the girl home.

Of course, the Rolls-Royce Phantom parked at the door of Tamaran's villa, and the two of them couldn't help but lingering for a while in the car.

Just looking at Tamaran's current state, she must have had a good rest for two days.

After cooperating with Barron, Tamaran's father, Bernie Ecclestone, has begun to help him contact the German Bavarian Bank, which currently holds 50% of SLEC's shares, hoping to quietly negotiate with the other party first. Buy their shares.

As long as they can get the Bavarian Bank to get 50% of their shares in SLEC, then adding Bernie Ecclestone's 25%, they will be able to control 75% of SLEC's shares.

Under such circumstances, the two American banks were unable to recover and were forced to sell their shares.

As for what method Bernie Ecclestone will use to "persuade" Germany's Bayerische Bank...

From the memories of his previous life, Barron had already understood it.

It's quite embarrassing to think about it. Bernie helped Barron do the "dirty work", and he even slept with his daughter today...

However, Barron thought that in the final analysis, Bernie also wanted to continue to control F1's commercial operations and profit from it.

And he himself would not treat Tamaran badly, and Barron came to terms with his little guilt...

For this plan to acquire SLEC, Barron specially registered a company called Pioneer Sports Group. In the future, he will use this company to purchase shares of SLEC.

Pioneer Sports Group will be wholly owned by Rich23 Capital, an offshore company registered in the British Virgin Islands.

It is worth mentioning that the offshore company Rich23 Capital, on the surface, has nothing to do with Barron's, because although the company's registrant actually exists, he may not even know that such a company exists.

It’s just that the control of Rich23 Capital is in the hands of Barron.

The reason for such a seemingly strange name is just the wealth created by Barron to commemorate the memories brought by that time.