Chapter 363 Luxury Brand

In 2003, China's per capita GDP reached 1,000 US dollars, and the consumption structure began to change. From that time on, China really kicked off luxury consumption, and luxury goods began to enter a stage of rapid growth.

In 2004, that is, last year, China promulgated the "Measures for the Administration of Foreign Investment in the Commercial Sector" to open the commercial market to foreign enterprises. This is a landmark document in the promotion of luxury goods. It actively promotes the heavy investment of international luxury goods in China. , internationally owned luxury goods stores have mushroomed.

Now, the Gucci Group's layout in China has lagged far behind its competitors, which Barron does not want to see.

"We are already in discussions with the Magic City Mall and will open our first Gucci flagship store in China in Magic City this year..."

After hearing these words from De Sol, Barron shook his head:

"This is not enough. We not only need to open flagship stores in Shanghai, but also have our stores in the most developed cities including Beijing, Shanghai, Guangzhou and Shenzhen..."

He said seriously:

"China's luxury goods market has huge potential, and even now, their development has produced a large number of wealthy people. You must know that there are too many Chinese people, even a small proportion, in this huge base There will also be a large number of them, and many of these wealthy people are concentrated in those core cities."

"We will conduct research on this, Your Highness the Duke, and after getting the exact data, we will formulate a plan to open a store in China."

Regarding de Sole's answer, Barron said:

"And what we need to face is the future. This first requires increasing the visibility of the Gucci brand in China. As a top luxury brand, we cannot lag behind brands such as LV, Chanel and Hermès. I need when Chinese people talk about luxury goods, The first thing they think of is Gucci, not other brands. Gucci should represent the top and most luxurious choice!"

To achieve this goal, it is natural to strengthen the marketing of the Gucci brand in China...

Barron’s request is that the Gucci Group increase its investment in China, not only in print and TV media, but also in the most popular urban dramas, the products that appear as the top luxury brands of the wealthy must be Gucci brand products.

Why are the prices of luxury goods so high? Quality and design are important, but they are not the most important. In fact, the quality of many luxury brand shoes, clothing and bags may not even be as good as some knockoffs...

And what most wealthy people are willing to buy luxury goods at high prices is the emotional value that luxury goods can bring to them.

When most people know that this brand is super expensive and only the richest people can afford it, only when you buy this brand can you have the greatest sense of satisfaction when showing it to others. That comes from being envied by others. gaze.

If almost no one knows this brand, no matter how expensive it is, you won’t get the kind of envious look after showing off after buying it...

To put it bluntly, the main groups targeted by brands such as Gucci, Chanel and Hermès are people who have the mentality of "showing off their wealth".

Top rich people like Barron, Bill Gates, and Buffett do not need to rely on these to reflect their status...

When have you ever seen people like Bill Gates and Buffett wearing luxury brand clothes? They are already on another level.

If Barron were not the boss of Gucci Group, he would not wear these luxury clothes at all. Most of his previous clothes were privately customized and there would be no brand logos at all.

Therefore, if you want to become the favorite of those who want to "show off your wealth", first of all, Gucci must have enough popularity. When most people in China have the concept that Gucci is the top luxury product, no matter how much it sells, If it’s expensive, people will rush to buy it.

…

In addition to talking about the Gucci Group, Barron also spent a few days in Florence to accompany Rebecca and her daughter and Catherine Hall - er, she should be called Catherine Neville now, before coming to Italy. , Catherine has changed her surname back to her pre-marriage name - playing around here.

I have to say that although it doesn't have much of a modern city feel, it is also very suitable for traveling - after all, traveling is to experience a living environment that is different from your usual.

Speaking of which, Barron would only bring Rebecca and his daughter with him this time, and Catherine's addition was just an accident.

To Rebecca and the others, Barron introduced Catherine as his friend for many years. Well, that was true.

But Catherine was surprised when she saw Rebecca, especially the little girl she was holding.

Barron had done a good job keeping this secret, and only then did Catherine find out that this guy already had a child...

But thinking about the child in her belly and her current situation, she could only convince herself to accept this.

Perhaps because she was about to be a mother, Catherine was very fond of little Jennifer.

Now Jennifer is almost one year old, blond and blue-eyed, like a little angel, which is the time to be very cute.

Seeing Jennifer's appearance, Catherine sometimes couldn't help but imagine whether her child would be a boy or a girl...

However, generally speaking, the gender of the fetus can only be determined through B-ultrasound after it is more than five months old, so Catherine can only stay at the guessing stage now.

After finishing their tour in Italy, Barron and his team first went to France.

Among the inheritance that Mrs. Emma left to Barron was a French manor. This manor is located in the south of France and has a pleasant climate.

After arriving here, Catherine fell in love with the environment here.

In addition to the maids who take care of her daily life and the related medical team, Barron also hired bodyguards for her to protect her safety. It can be said that everything has been arranged.

And it's not far from London. As long as he has a private plane, Barron can visit easily.

In fact, Catherine is only more than two months pregnant now, and it is not too obvious. In this season, she is wrapped in layers of clothes, and it is almost impossible to tell that she is pregnant.

Therefore, in the first two or three months, she did not have to live here all the time. She could still go back to London frequently. However, she needed to pay more attention when her belly grew bigger.

The main purpose of coming here this time is to let Catherine experience the living environment here and see if she can adapt.

According to her, after a while, when she has to come here to live permanently, her family will come to take care of her from time to time.

After leaving Catherine at the manor in the south of France, Barron took Rebecca and her daughter on the Devonshire to the next stop, Los Angeles.