Chapter 366 Interactive Entertainment

Now that he has arrived in San Francisco, Barron also took a trip to Silicon Valley.

After completing Series C financing, Woaw Technology has received more than $500 million in funding.

In addition to the construction of North American data centers, they have also invested a lot of money in technology research and development.

One of the main research directions is the research and development of information flow advertising.

Although the Woaw website currently has more than 100 million global users, their advertising revenue is not high. Not to mention compared with giants such as Google and Yahoo, compared with some portals, such as America Online, their advertising revenue is Far worse.

The main reason is that social networks like the Woaw website are different from search portals. In order to have a good user experience, advertising needs to be very restrained. If the user is using it, the screen will be filled with colorful flowers. Ads are bound to make many users give up on them.

The facts of the original time and space have proved that information flow advertising is very suitable for social network advertising formats such as Woaw. Speaking of the delivery method of information flow advertising, I am afraid that many people are familiar with it. Compared with the current floating and window advertising methods, Or for banner ads, the emergence of information flow ads can make users feel more natural.

Moreover, the delivery of information flow advertisements is also based on the user's preferences. Through certain algorithms, the information that users usually talk about or search online is integrated to create a "portrait" of the user, so as to deliver corresponding advertisements according to their needs... …

In fact, this principle was used to push user preferences for many short videos, including Douyin.

The advantage of this kind of advertising is that it is not easy to offend users, and the advertising efficiency is extremely high.

In the original time and space, Facebook launched its first information feed advertisement in 2006.

Before the launch of information feed advertising, Facebook was facing the test of commercialization. They had a large number of users, but they could not find a good commercial model.

Due to the popularity of mobile phones, web advertising has also been greatly squeezed, and growth has gradually slowed down. So Facebook had a bold idea: move advertising to mobile phones.

As soon as this idea was proposed, we faced a huge problem, that is, the display screen of the mobile phone was too small and the advertising space was limited. In addition, the principle of the Internet at that time was "user experience first". If all of them were made into advertising spaces, Where does user experience come from.

So Facebook decided to place advertisements in the normally displayed information. This is the information flow advertisement.

It turned out to be a genius decision, and Facebook’s revenue has taken off since then.

Now, the launch of information flow advertising is also a powerful tool for Woaw website to increase advertising revenue. At the same time, research on this can also accumulate algorithm talents and technology accumulation for Woaw in the future.

It is expected that in the second half of this year, Woaw Technology's R\u0026D center will be able to apply the initially completed information flow advertising, and then there will be a process of continuous optimization of its algorithm.

"Your Highness the Duke, regarding the patent of the 'farming game' you mentioned, we have already started to apply for it in major countries around the world. However, one problem is that it is best to have a finished game to express it more clearly. .”

"I believe it will be completed soon. I need to get those patent copyrights as soon as possible."

Here, Barron also met Nat Ford, CEO of Halo Company, who came here.

It can be said that Halo, a copyright management company founded by Barron very early on, is also the least eye-catching among Barron's current companies.

However, this company also has a very important position in his industrial layout.

Including the rights to the original "Downton Abbey", "The Traitors", "Love Island" and other shows, as well as the ownership of best-selling IPs such as "Werewolf", are placed under the Halo Company, and companies such as Summit Studio and Asmodee Companies such as these only have the authorization for these IPs.

Now, Barron has instructed Halo Company to apply for the patent copyright of a game.

This game is called "Happy Farm". Well, many people should have played it. It is a "stealing food" game that was once popular on Facebook, Renren, and QQ Space.

Barron has bought a small game studio in London, named Interactive Entertainment, and this studio is currently producing this game planned by him based on the "Stealing Food" game he played in his previous life. It will be done soon.

After the game is completed, it will be launched on the Woaw website to help users of the Woaw website have entertainment interactions among friends, and to attract people who have not yet joined Woaw through the users' real-life friend relationships.

Barron had witnessed the power of "National Stealing Food" in his previous life. People who had never played games before would set the alarm and wake up in the middle of the night just to "steal food." Just for this game, it didn't happen. Passed.

At the same time, Woaw Technology is also developing an open game platform based on their social network users. After all, they alone have limited creativity. They can only open up the entire platform and use the user base of the Woaw website to allow some third-party game developers to develop on this platform. Only when we can make money can we achieve mutual success and allow Woaw to develop healthily.

When the time comes to use "Happy Farm" as a demonstration, it will naturally attract many game makers to participate in their open game platform, and also attract more users to the Woaw website.

"Farm" is expected to be launched in a month, while Woaw's open game platform will not be launched until later in June.

…

In early March, Barron came to New York and moved into the penthouse of the Woolworth Building.

And Amanda Hearst was already a little impatient with waiting. I am afraid that if she hadn't been a little reserved like a wealthy lady, she would have already left for Silicon Valley to "find the man from a thousand miles away".

So she showed up at Barron's New York residence right away.

Also coming with her was her cousin Lydia Hearst.

"Dear Amanda, your dress is so beautiful today. It is the most beautiful scenery in New York..."

Amanda is wearing a red dress. This bright color suits her very well.

Hearing Barron's praise, the corners of Amanda's mouth raised, obviously in a good mood.

But he turned around and said with a straight face:

"I thought you preferred the scenery of California, Your Highness the Duke."

I understand that she still has some resentment. After all, she still follows Barron even though she has a real girlfriend. As the daughter of a wealthy family like the Hearst family, this is a very "compromising" thing.

But now Barron really doesn't get to spend much time with her in a year. As Amanda Hester, being able to do this is also a sign of loving Barron, the young Duke.

It's just that this time, Amani finally waited until Barron came to the United States, but he was in California and delayed coming to New York, so naturally he accumulated a lot of emotions.

What can Barron do? I can only hold the girl in my arms and give her some good comfort.

At the same time, he also saw Lydia behind Amanda, holding back a smile and making a face for him...

Barron immediately glared at her and decided to "educate" her in the evening.