Chapter 384 High Luxury System

And the endorsement system of these luxury goods is very complicated...

Of course, it goes without saying that Hermès has always adhered to the principle of not establishing spokespersons.

For other brands, generally speaking, the endorsement system will have spokespersons, image ambassadors, brand friends, etc...

Among them, the brand spokesperson has the closest relationship with the brand. The spokesperson is closely related to the brand's image, tone, market and target group.

In most cases, the image of a brand spokesperson will appear in brand advertisements and major events.

Brand spokespersons are divided into regions and product content. Generally speaking, taking China as an example, global spokesperson \u003e Asia Pacific spokesperson \u003e China spokesperson; and full-line product spokesperson \u003e designated product line spokesperson \u003e designated series product spokesperson \u003e product spokesperson.

In most cases, brand ambassadors and brand spokespersons perform their own responsibilities. They use their social influence and personality charm to carry out relevant promotion and publicity work for the brand in different regions.

Brand ambassador also includes titles such as brand promotion ambassador, brand image ambassador, etc., which need to be distinguished by the content of the cooperation between the brand and the celebrity.

Generally speaking, the status of brand spokespersons in the brand is definitely higher than that of brand ambassadors.

As for brand friends, it is the simplest stage of cooperation between celebrities and brands, and it is entry-level.

In most cases, celebrities with the title of brand friend will bring the brand's products to various promotional activities. The brand achieves brand exposure through the influence of the celebrity itself, and the celebrity also uses the brand's halo to increase popularity, which is a mutually beneficial relationship between both parties. cooperation method.

Among them, only brand spokespersons need the brand to pay endorsement fees, and the brand will produce hard advertisements, customized products, etc. for them.

As for brand ambassadors, although they do not receive endorsement fees, the brand will also customize products for them and attend brand events to increase their popularity.

As for brand friends, they can bring the brand's products to promotional events. Well, it can be seen from the name that the relationship between the two parties is just "friends".

At this time, top luxury brands including the Six Blue Bloods and the Eight Red Bloods still have no spokespersons in mainland China.

At this time, Hong Kong and Taiwan stars also suppressed mainland stars. Top luxury brands would only choose Hong Kong and Taiwan stars as spokespersons in China.

For example, the earliest one was Takeshi Kaneshiro, who endorsed Prada men's wear in 1998...

After that, Coco was the spokesperson of Chanel Asia in 2000...but because of her "hot girl" image on stage, she was disliked by some HK socialites. After strong protests, she was replaced after only 5 months. .

By 2001, Dior signed two HK queens as spokespersons, namely Anita Mui and Kelly Chen.

These are the spokespersons from China that all blue-blood and red-blood top luxury brands have chosen before. They are Hong Kong and Taiwan stars, and the number is still very small, because the brand side will be very careful in the selection of these spokespersons. Coco, who was very popular at the time, was later replaced, which explains the problem.

As for mainland celebrities, not to mention spokespersons and brand ambassadors at this time, even brand friends do not have one. Therefore, if Fan Bingbing can obtain the cooperation of a top blue-blood luxury brand like Gucci, even if he is a brand friend, he will be At this time, the only one in the Mainland...

This is also very important for determining her fashion status among mainland celebrities.

Speaking of which, Fan Bingbing herself also has potential in this area. In Barron's previous life, she was also highly favored by international big names, and she was later called the "Queen of the Red Carpet" and participated in various looks on the red carpet. They are also very classic.

Here, Barron also took Fan Bingbing to visit the Devonshire International School built near the Munger base in Prairie Province.

This school currently has more than 200 students, and these students can be said to be of all races.

Most of the students are orphans from countries including Asia, the Middle East, Eastern Europe and other countries - they were inspected and adopted by the Devon Hill Charitable Foundation in these places.

Most of the teachers in the school were hired from England with high salaries.

Students in this school will receive relevant "gratitude education" - the great Duke of Devonshire saved and raised them, and they must know how to be grateful...

Therefore, when the students were organized and saw in person the "benefactor" they had seen many times in photos and video materials, the Duke of Devonshire, came to visit them with many snacks, books and school supplies. The children were very excited...

The Duke in front of him is not only very kind, but also young and handsome, and the lady who came with him is also so beautiful...

Facing these children, Barron also encouraged them to study hard, and he also made a promise: every year he would select a certain number of children with outstanding academic performance and take them to England or other countries. He will also send children who are particularly outstanding when traveling to England to continue their studies, and he will be responsible for all expenses.

After hearing this promise, all the children had a look of expectation in their eyes, and their eyes became firmer.

After returning to Lottie, Barron met again with Henault Duran, CEO of the West African Group, and was ready to leave here and return to London.

In the meeting with Hainaut Duran, Barron mainly talked about, on the one hand, the development of Golden Africa Real Estate Company, which not only in the capital Loti, but also in other cities with potential, must also start hoarding land.

In addition, there is the exploitation of the Colo offshore oil field. Barron hopes that through oil exploration, he will not only obtain huge profits for the Colo government, the West African Group and the British Oil and Gas Investment Company, but also use this to expand the domestic oil-related fields of Colo. As the industry develops - oil workers are often middle- and high-income earners in most countries, but here in Kolo, among ordinary people, they are definitely high-income earners.

Through the development of oil-related industries, he hopes to bring more "oil workers" to Kolo.

In fact, Colo is doing the same thing now. In the contractor contract for oil exploration and related projects signed with COSL, it has set requirements for the proportion of local workers employed.

In this way, through cooperation with the other party, a considerable number of local petroleum technical jobs can be cultivated, thereby laying the foundation for Colo Petroleum Company to build its own drilling platform.

This can be regarded as Kolo’s version of “market exchange for technology”.

In addition, Barron also suggested that Colo Petroleum Company can sign some smart and enterprising young people from the country, cooperate with universities such as Huayou University in China, and conduct targeted training, and wait until these people return to China after completing their studies. , will become the backbone of Colo's oil industry.

After this conversation, Barron and his party boarded the Devonshire the next day, preparing to return home.

Before returning to London, the Devonshire first landed at Dubai Airport. Here, a reluctant Fan Bingbing, accompanied by the entourage arranged by Barron, said goodbye to him and transferred to a civil aviation flight. Go to China.

Next Devonshire took off again - the target, London.