Chapter 42 Radical Strategy
After Chris's introduction, Barron understood why she said that.
In the British newspaper industry, there is a distinction between broadsheets and tabloids.
The so-called broadsheet newspapers generally have larger page sizes and carry more serious news, and are represented by The Times, The Independent, The Daily Telegraph, and The Guardian.
The so-called tabloid (Taroloid) generally has a smaller page size and publishes mainly "sensational news". Its main representatives are "The Sun", "Mirror", "Daily Star", "Daily" Express" etc.
Well, the so-called "sensational news" refers to gossip news, social focus, exposed beauties, politician scandals and other things that people particularly like to see...
"The Independent" is the youngest national newspaper. Since its founding in 1986, it has used "independence" as its rallying cry - unlike other newspapers that have a fixed political orientation.
This newspaper was once deeply loved by intellectuals and white-collar workers, with a daily circulation of 400,000 copies at its peak.
However, in recent years, the Independent has been the most difficult of the four major newspapers in the UK. Its sales have often dropped by more than 10% year-on-year compared to the previous year!
In the past few years, the newspaper has adopted various tactics, such as changing the editor-in-chief, raising the price, etc., but it has been unable to reverse the business decline.
Rumors often surface that the newspaper office will close, the newspaper will be sold, or the newspaper will be reprinted into a tabloid.
INM Group, the parent company of The Independent, used debt-for-equity financial restructuring to survive a crisis last year, but the newspaper's decline has not stopped.
Compared with other newspapers such as The Times, The Daily Telegraph and The Guardian, the circulation of The Independent is far lower, which is why Chris did not recommend that Barron publish the novel in it. .
"I can help you contact Mr. Thornton, the editor of the Daily Telegraph. I believe he will definitely be interested in this novel."
Seeing Chris talking and about to take out his mobile phone to dial a number, Barron quickly stopped her:
"Wait a minute, ma'am, I'd like to speak to the editor of The Independent first, is that okay?"
"The Independent?"
"Yes……"
Barron said calmly:
"I think that although the sales volume of "The Independent" is slightly lower now, relatively speaking, it can also pay more attention to the novel "Downton Abbey" and have the motivation to use more resources to promote it. After all, they will also hope that this will It drives sales, doesn’t it?”
"Although I think this choice is not the best, if you wish, Your Highness the Duke, I will call Mr. Whitney, the editor-in-chief of The Independent, and recommend your novel to him."
"Thank you very much, ma'am."
Chris's phone happened to be connected at this time:
"Hello, Mr. Whitney? I'm Chris Butt, long time no see..."
As she spoke, she glanced at Barron. In her eyes, Barron seemed to feel a bit of amorous feelings.
…
DS Capital's office is in the City of London.
The City of London, referred to as the City of London, is one of the 33 administrative districts of Greater London, England. It is located on the east side of the famous St. Paul's Cathedral in London, covering an area of 2.6 square kilometers, also known as the "Square Mile". Mile)".
Because there are a large number of banks, stock exchanges, gold markets and other financial institutions here, it is also called the City of London.
This is also the main reason why Barron puts DS Capital here. After all, DS Capital itself is the main body used by Barron to make financial investments. It will be more convenient in the financial city.
Of course, London is one of the most important financial centers in the world, and the City is the financial core of London. The rents for office buildings in this location are also sky-high.
But it is also true that being able to squeeze into this elite "one square kilometer" as the company's residence can also show the strength of DS Capital.
"We are currently using the funds in our account to build positions. The initial purchase of NetEase stocks has already cost 2 million pounds. The average purchase price is US$0.95. We currently hold approximately 3.15 million shares of NetEase stocks..."
As Daisy introduced to Barron the current positions and positions of DS Capital, Barron also learned about the investment situation of the funds he put in the company's account.
When I first bought NetEase shares, its stock price was still below US$0.8. However, with the purchase of DS Capital - of course, there will be other buyers among them - the price of NetEase stock began to gradually rise. When they completed the position, NetEase's stock price had exceeded US$1.1, a full 37.5% increase from their initial purchase price.
After all, the total circulation of this stock is only over 30 million shares, and their purchases have exceeded 10% of the circulation!
In terms of other investments, they are currently long on crude oil futures and gold futures with a margin of 20%, and will continue to reduce the margin in due course, which means they will increase their leverage and are expected to eventually increase the leverage amount from about 5 times. Increased to about 10 times.
Daisy still had some opinions on this at first. After all, although the prices of crude oil and gold futures are considered stable most of the time, at least they are more stable than the stock market, but if there is any black swan event, then the two will have a relatively large impact. fluctuations.
Crude oil prices, in particular, are very easily affected by news. A ten-fold leverage means that if the prices of the two fall by less than 10%, their investment will be liquidated!
However, Barron was still impressed by the prices of crude oil and gold during this period. They were initially stable and then accelerated upward, and did not fall close to 10%. Therefore, under his insistence, such a move was carried out. An adventurous operation.
Finally, there is the investment in the US stock market and the British stock market, with a total of 21 million pounds. Currently, more than 15 million pounds have been invested, but no leverage has been used yet. After all, most stocks will have a wave of recurrence in the third quarter of this year. Over time, leverage of less than five times will be gradually added...
The only exception here is Amazon stock. It is expected that a full 10 million pounds of the 21 million pounds will be invested in this year's strong rising stock. Currently, more than 8 million pounds of Amazon shares have been purchased. Later, I will continue to buy up to 10 million pounds, and start to increase the leverage to increase the profit of this stock.
"I still think your plan is too radical and risky, BOSS."
As Daisy spoke, she looked at the Nasdaq market trends and the London North Sea Brent crude oil market trends on the screen:
"But since you are so confident, then I will strictly follow your plan... I'm afraid my heart will be under tremendous pressure during this period. After all, with leverage, we control hundreds of millions of pounds of asset sales. .”
"Trust me, Daisy, and you're going to have to get used to this sooner or later. It's better sooner than later, isn't it?"
"I'd rather it be later, my team isn't together yet."
She saw Barron spreading his hands with a relaxed expression, and said:
"It's your money anyway, BOSS. By the way, the other thing about your assistant is that I have received some resumes and selected the three most suitable ones based on certain conditions. When are you going to meet? Is one side confirmed?"
The data during the new book period is related to subsequent recommendations, so follow-up reading is very important. I beg you not to keep it all the time. If you feel that it is okay, read it every day to help increase follow-up reading. Thank you very much.
