Chapter 483 China Automobile Industry

Now Fan Bingbing has finished filming a TV series. It took her two days to arrange her work in China, and also promoted a movie that was about to be shot - with Huayi Company as the backing, although this kind of thing is very complicated. It would be a bit troublesome for other people, but for her, it was just a matter of words.

After that, Barron returned to the United States again with Fan Bingbing, but this time he landed directly in New York, where he wanted to meet his "old friend" Li Lu.

At this time, Li Lu was just 32 years old. After receiving a master's degree in economics from Columbia University, she entered the Credit Suisse Investment Bank and is now a senior manager of the investment bank. However, due to family changes, she just I got divorced at the beginning of the year and my mother was in poor health, so I decided to return to China for development.

"I have a few questions, Your Highness the Duke. I wonder if you can help me answer them?"

In the New York branch office of DS Investment Company, Barron met Li Lu, who looked quite smart in professional attire.

At this time, Li Lu looked much younger than when Barron met her later. At first glance, she seemed to have a very gentle temperament, but Barron could also feel that underneath her gentle appearance, there was something bold and a bit of courage. sharp.

"Please, Luna."

“First of all, as far as I know, Tianhe Capital has only invested in two movies before, both of which were considered low-budget movies. However, I don’t seem to have experience in the film and television industry, and to be honest, I have little interest in it. "

"Yes, Tianhe Capital has only invested in film and television before, but that was just a test of the Chinese market. If you join the job, you will be responsible for the management and operation of the entire Tianhe Capital. In terms of film and television investment, there will be Dedicated people will be responsible.”

After hearing Barron's answer, Li Lu nodded and continued to ask:

"Then, Your Highness the Duke, what I want to know more is, is Tianhe Capital a Chinese investment company or a British capital?"

This question goes straight to the core. After all, the difference in nature will also determine the future operation methods and styles of Tianhe Capital in China.

"Just like Luna, you have worked in the United States for many years, but do you think you are American or Chinese?"

"Although I have an American green card, I still have Chinese nationality, and I have no plans to become an American national, so I am a Chinese."

Barron smiled and said:

“Similarly, although there will be my investment in Tianhe Capital, the investment company is mainly controlled by Huaxia and Huaxia Corporation, and Tianhe Capital will also be based in China in the future, so it is a pure Huaxia company. "

"This will be a challenge, but I also think this is a good opportunity. I don't know what I will do next?"

Li Lu said this, which means that she has accepted the position of CEO of Tianhe Capital. Barron was very satisfied with the result. He said:

"As I just said, Luna, Tianhe Capital's investment will not be limited to the film and television industry. Next, I hope that after you return to China, you can conduct a detailed investigation of the current situation of China's local automobile manufacturers. , and then choose a suitable company to make the acquisition.”

"Are you ready to enter the Chinese automobile industry?"

From her previous understanding, Li Lu knew that the young British Duke in front of her had invested in many industries in China, but most of them were Internet companies. In addition, he owned Woaw, a rising Internet star, so she According to previous speculations, outside of the film and television industry, Tianhe Capital is most likely to invest in Internet companies in China. There may be a connection between film and television and the Internet. This is what Li Lu has speculated before.

But what she didn't expect was that according to Barron, Tianhe Capital's next target would be a Chinese automobile manufacturer. This was indeed beyond her expectation.

"It is not me, but Tianhe Capital who will make certain investments in China's automobile industry. I am very optimistic about China's automobile industry. Whether it is the vast market here or the foundation of the manufacturing industry, it can breed future automobile giants. "

Li Lu didn't expect that Barron was so optimistic about China's automobile industry, but what she liked most was challenges, so she agreed without hesitation.

Prior to this, Tianhe Capital hired Fu Yujing, who had worked at Huayi Company, to invest in some film and television projects through the recommendation of Fan Bingbing.

She contacted and invested in the movies "Crazy Stone" and "Apple" that she had previously invested in.

After Li Lu joins the job, she will serve as the CEO of Tianhe Capital. For previous film and television investment projects, Tianhe Television Investment Company will be established with Fu Yujing as the general manager, and this subsidiary of Tianhe Capital will make investments. .

After this meeting, Li Lu was also very neat. She immediately took a flight to Shanghai to take over the position of CEO of Tianhe Capital. Next, she will start to investigate China's automobile industry at this time, and prepare for Tianhe Capital. This provides the basis for subsequent acquisitions.

…

While Ford is still hesitating about the acquisition of its Aston Martin, Jaguar and Land Rover brands by Caesars Fund, there is another news from Europe.

A German media outlet quoted sources within the Volkswagen Group as saying that its board of directors is having a heated debate over whether to sell the Bentley brand.

It is said that the current CEO of Volkswagen Group, Perred, and a considerable number of Volkswagen Group shareholders are inclined to sell the Bentley brand.

The party headed by former Volkswagen Group CEO Piech prefers to retain the Bentley brand and not sell it.

At present, it is not clear which side has the upper hand, because although Piëch is no longer the CEO of the Volkswagen Group, he still has great prestige in the Volkswagen Group. Before that, he led the Volkswagen Group to continuously Expansion has many enthusiastic supporters within the company.

In addition, in Barron's previous life, one of Piech's most "highlight" moments was the acquisition of the Porsche brand in 2012.

Piech is also the grandson of Ferdinand Porsche, the founder of the Porsche family. At that time, Porsche originally planned to completely complete the acquisition of Volkswagen, but Piech teamed up with other investors on the supervisory committee to "counterattack" - originally holding 50% of Volkswagen Porsche, which had a stake in the group, became a piece of the puzzle and was acquired by it.

But equally, Volkswagen lost a lot of money because of Piëch's obsession with cars and his desire to build the best cars possible regardless of price.

When he became the CEO of the Volkswagen Group, he focused on building the Volkswagen Group's "luxury car strategy." In addition, the Phaeton, Bugatti Veyron and Audi A2 launched by the Volkswagen Group with his support are among the 10 most profitable cars in the history of modern cars. 3 of them...

This has also made some investors of the Volkswagen Group quite dissatisfied. This time, behind Perred, there is the support of these shareholders.

Moreover, in the news revealed by the German media, the person interested in acquiring the Bentley brand is also the Kaiser Fund, which has previously made an offer to Ford to acquire the three British car brands it holds.

This news is very intriguing.

Seeing this news, Bill Ford couldn't help but think of what the British Duke said when he last met.

At that time, Barron told him that he did intend to bring British car brands back to Britain, but it did not necessarily have to be Ford's brands, it could also be other brands, such as Rolls-Royce or Bentley...