Chapter 494 Joint Venture

Just when Barron was accompanying Fan Bingbing and Rebecca's mother and daughter in Los Angeles, he finally got the news. After several negotiations, Tianhe Capital finally completed the acquisition of Nanjing Automobile Group.

In fact, this acquisition involved three parties, namely Tianhe Capital, Yuejin Group and SAIC.

Among them, Yuejin Group is the parent company of Nanjing Automobile Group, and the controlling party of Yuejin Group is the State-owned Assets Supervision and Administration Commission of Suzhou Province.

According to the agreement they finally reached, SAIC will first acquire the assets of the former British Rover Company, including the MG brand, from the Yuejin Group with shares worth 500 million Chinese dollars.

Then, Tianhe Capital will acquire Nanjing Automobile Group, a subsidiary of Yuejin Group, for US$1.2 billion (equivalent to approximately 9.54 billion Chinese dollars), thereby owning Nanjing Automobile Group's production base and related sales channels.

With this transaction, SAIC eliminated its conflict with Nanjing Automobile Group over Rover's brand and technology, and acquired the MG car brand in addition to Roewe.

Tianhe Capital, on the other hand, has completed China's largest car company merger and acquisition so far, taking over Nanjing Automobile Group.

At his 80th birthday party, the media tycoon asked his children to agree to add the voting rights of his foreign stepmother to the family trust fund (eight years ago, the script included the addition of stepmother Wendy Deng's two daughters).

The reason why I chose to prepare to film this TV series in the United States is that, except for the previous life, the TV series "Succession" has been widely praised since its release. Not only did it have strong ratings, but it also swept many awards. This TV series is Among them, the various luxury cars ridden by the rich are also impressive.

It can be said that whether it is TRW Capital's acquisition of Nanjing Automobile Group or the cooperation between British Motor Group and Nanjing Automobile Group, it has attracted great attention in China.

At that time, the Murdoch family was under investigation due to the "Eavesdropping" incident. The scandal-ridden Murdoch would naturally use all means to prevent this script from being filmed.

Only this time, the protagonists' last name has been changed from Murdoch to the fictional Roy.

At the end of 2010, a script was praised by many filmmakers in Hollywood circles. However, this script could never find investors, just because the name of the script was called "Murdoch", and it was about exactly The story of the Murdoch family, the media tycoons who control 20th Century Fox Pictures and dominate Hollywood.

Later, the beginning of "Succession" was almost exactly the same as the beginning of the script that was circulated in 2010 -

As for Nanjing Automobile Fiat, it will be completely shut down - anyway, the sales volume of this brand itself is very low, and there is no great need to exist.

Barron took the script handed over by Rebecca, put it down casually, and said to her:

The previously established Tianhe Yingqi Auto Sales and Service Company will become a wholly-owned subsidiary of Nanjing Yingqi Automobile Co., Ltd., responsible for the sales and after-sales service of its models and imported models of the British Automobile Group. It will merge with some of the previous 4S stores of Nanjing Yingqi Automobile. , TRW Yingqi Automobile’s 4S stores are deployed across the country, selling relevant car models of Nanjing Automobile Group and imported models of British Automobile Group.

"I know a man named Jesse Armstrong. He was a screenwriter before and just tried to be a producer today. His style is more in line with this script."

After that, Nanjing Automobile Group will negotiate a joint venture with British Automotive Group. They will establish Nanjing British Automotive Company. Nanjing Automobile Group and British Automotive Group will each hold 50% of the shares of the joint venture company and introduce the production technology of British Automobile Group. The group's production base produces some Jaguar and Land Rover models.

At the same time, in the relevant agreement, Tianhe Capital also promised to invest no less than US$1 billion in Jiangsu Province in the future to expand the production base of Nanjing Automobile Group.

After Tianhe Capital acquires Nanjing Automobile Group, its related joint venture Nanjing Iveco will continue to exist and produce and sell small buses.

This was strongly opposed by the children, who formed alliances with each other and calculated against each other, resulting in them still being played by the wily media tycoons.

Of course, Barron would not admit that he would use such a TV series to allude to the Murdoch family.

"Dear, based on the idea you proposed last time, we have organized screenwriters to write part of the script..."

After hearing Rebecca's words, Barron nodded and said:

"You can ask him to give it a try and polish the script first."

After all, although in the script, he will restore some plots of the original script, the content will definitely not copy the situation of the Murdoch family, and will also have the shadow of other wealthy families, such as the Sinclair family's previous power seizure. It can also provide them with some inspiration, as well as other wealthy families. Anyway, these plots are very similar.

…

But even so, the expansion of Nanjing Automobile Group's production base is what Jiangsu Province hopes to see.

The TV series "Succession" was released in the first season in 2018 during Barron's previous life, but in fact, the original script for this TV series appeared in 2010.

"What do you think of this idea?"

"It's... bold. I imagine it's the grudges among the top wealthy families. I'm afraid many viewers are very interested, but the key is whether the plot is attractive."

"So the script is one thing, and a producer with enough ability is needed to control it all."

Of course, the localization of the Jaguar and Land Rover brands cannot be completed in a short period of time. In the early stages of localization, the main components, including engines, must be imported from England, while other components with relatively low technical content must first be imported from England. Achieve localization and finally assemble the entire vehicle.

After all, this represents some changes in the current pattern of China's domestic automobile industry. At the same time, this cooperation with British Automobile Group will also be the first time that two luxury car brands, Jaguar and Land Rover, have domestically produced models. This will have a great impact on some It is very attractive to users who like these two brands.

He looked at the script on the table. On the cover of the script, it read "Succession".

After the British Automobile Group was established, it was necessary to use various methods to market its luxury car brands, so that luxury cars such as Bentley, Aston Martin, Jaguar and Land Rover could appear in such a popular TV series. The effect is immediate.

Moreover, Barron is not ready to start filming immediately. He has to wait until the new cars of BA Group's brands are launched before he can appear in the TV series.

Well, maybe Fan Bingbing will also have the opportunity to make a guest appearance in this TV series.