Chapter 513 Jinling Cloud Brocade
"We are currently relocating Nanjing Automobile's production base. Almost two-thirds of the work has been completed. It is expected that the relocation will be completed by February. In the new production base in Kunshan, it will take three to four months to complete. The production lines for Jaguar and Land Rover brand vehicle assembly can begin.”
Li Lu, CEO of Tianhe Capital, told Barron about the production preparations of Nanjing Yingqi Automobile, a joint venture between Nanjing Automobile and British Lun Automotive Group. According to this estimate, it will need to wait until the second half of this year before the Jaguar manufactured in China can be officially launched. and Land Rover models.
Originally, the production base of Nanjing Automobile Group was located on Zhongyang Road in Jinling. However, after it was acquired by Tianhe Capital, it began to relocate its production base to Kunshan.
The land originally located in Jinling was commercially developed by a local real estate company acquired by Tianhe Capital.
This company, renamed Tianhe Real Estate, will plan to build a commercial center and surrounding high-end residential areas on the land of Nanjing Automobile Group's original production base in the main urban area of Jinling.
In addition to the production base that Nanjing Automobile Group has relocated to Kunshan, they will also build a larger automobile production base within five years depending on the production and sales situation. This will be a project with an investment of more than 10 billion Chinese dollars. .
As for the models produced by Nanjing British Automobile in China, in addition to the current main models of Jaguar and Land Rover (the main parts are imported, more than 60% of the production is exported to overseas markets), the two brands will each launch a model for the Chinese market. exclusive model.
This method is not unique. Many joint venture companies in China currently use this method - select one of its models to modify according to the preferences of users in the Chinese market, and launch a new model for the Chinese market.
Currently, according to BA Group's positioning, Jaguar will mainly launch two models: sedans and sports cars, while Land Rover will focus on SUVs...
Therefore, in the Chinese market, Jaguar will first launch a facelifted sedan, while Land Rover will launch an SUV to compete with brands such as Mercedes-Benz, BMW and Audi.
It is also worth mentioning that more than 100 technical personnel from BA Group in Germany and England were sent to China to help Nanjing BA transform the old vehicle assembly line.
It can be considered that people have made the best use of them.
After the establishment of Nanjing Yingqi Automobile, the company's trends have not only attracted the attention of other joint ventures, but also attracted the attention of Chinese domestic car users, especially mid-to-high-end customers. Now they are curious about the future of this new company. What kind of products will the joint venture luxury brands that enter the Chinese market launch?
However, the models that Nanjing Yingqi Automobile plans to launch are kept strictly confidential. They plan to make their debut at the auto show in the second half of this year.
…
This time Barron came to Jinling directly from Australia, and he was accompanied by Bonnie.
Although Barron came to Jinling relatively low-key and did not bring many bodyguards, Jinling still attached great importance to his coming and provided a lot of overt or covert protection.
"These silk embroideries are so beautiful, my dear."
"It has a special name in China, called Yunjin. Well, it means that it is as beautiful as the colorful clouds in the sky."
After hearing Barron's explanation, Bonnie responded with a smile:
"This name is really appropriate. It is said to have ancient history, right?"
In addition to visiting some places of interest in Jinling City, where Barron and Bonnie are now is the very famous Yunjin Museum in Jinling.
The museum is divided into four floors, with a display of Yunjin looms and many fine products made with Yunjin craftsmanship.
Seeing this, Barron couldn't help but think of Fan Bingbing's "dragon robe" look on the red carpet at the Cannes Film Festival in his previous life.
Her look caused a lot of discussion at that time, and the "dragon robe" she wore at that time was made with Yun brocade technology.
Although many people called her a "blanket star" at the time, she did promote Yunjin's traditional silk weaving craft to a certain extent.
"Since you like it so much, let's customize a suit made of this fabric here."
Barron's suggestion made Bonnie's eyes light up, and she immediately asked the staff accompanying the tour about making brocade.
As early as the 1950s, Jinling established the Yunjin Brocade Research Institute, which is the only Yunnan Brocade professional research institution in the country and shoulders the historical responsibility of inheriting and protecting Yunjin Brocade.
In fact, until now, the unique weaving technology of Yunjin cannot be replaced by modern machines. Its daily output is only a few centimeters, so the cost is very expensive.
In the earliest days, Yunjin brocade was exclusively used by the royal court. In the manufacturing process, materials such as gold thread and peacock feathers were even used. Its patterns were not embroidered, but were completed using silk threads of various materials and colors during the weaving process. of.
Barron is planning to have Gucci designers design aristocratic clothing with a traditional British style for himself and Bonnie, completely made using Yun brocade craftsmanship - according to estimates, the two sets of clothes for each of them will cost as much as The cost of each set will be over $100,000!
It is truly "every inch of gold is worth every inch of gold".
In addition to the high price, the output of Yunjin itself is very low, so if they want their customized clothing to be completed, they have to wait for a long time.
…
In Jinling, Barron also met the boss Ma of Alibaba Company who came here.
What Boss Ma talked about with Barron was about preparing to be listed in Hong Kong this year.
In this IPO, Alibaba is preparing to list its B2B business, mainly Alibaba, and does not include businesses such as Taobao and Alipay.
Although in his previous life, Alibaba was listed in Hong Kong in 2007, and then delisted in 2012, then went public in the United States.
However, Barron did not object to Alibaba's Hong Kong listing this time and expressed support.
Because he knew that the original time and space Alibaba company delisted from Hong Kong in 2012, mainly because when they wanted to expand the scale of listing, they were preparing to list Taobao and other businesses, but HK could not accept the "different rights for the same shares" and had no choice but to Only then did they choose to delist and go public in the United States two years later.
Although they knew this was the result, when Alibaba was listed in Hong Kong in 2007, it received US$1.5 billion in financing. However, when they decided to delist in 2012, Alibaba's stock price had almost returned to the level when it was listed. ——This is equivalent to Alibaba obtaining US$1.5 billion in funds through listing in 2007, and then spending almost this money to complete the company's delisting in 2012. Well, these funds were used in vain for five years...
This is also a very good deal.
