Chapter 54 Hotel Brand
"Ms. Moore..."
Barron turned to Yulia and asked:
"I remember you saying to me that my father had already chosen a location for a new hotel in London, right?"
"Yes, Your Highness the Duke, at that time your father was interested in a Victorian mansion in Chelsea. The mansion had nearly 40 rooms. Although it had been vacant for a long time, the other party asked for 17 million pounds... At that time, your father was The hope is to turn it into a luxury hotel.”
"This price does...require determination."
After hearing these words of Yulia, Barron somewhat understood why his father would take the risk to participate in such a scam as the "London Star".
For example, in the Chelsea area of London, such a 40-room mansion costs 17 million pounds, which does not sound expensive.
But you have to know that this is a Victorian-style mansion in London in 2002. In the next 20 years, the price will almost rise more than ten times or even more than twenty times.
Therefore, the price of such a luxury home in 20 years may be as high as 350 million pounds!
Speaking of which, this phenomenon is seen in many areas of London, where many luxury properties are vacant - especially those that are older...
Because the maintenance costs of these luxury homes are high, many owners of luxury homes leave them vacant waiting to be sold at a higher price out of economic interests.
Barron thought of his cheap dad's idea. To buy such a mansion that had been idle for a long time for 17 million pounds, and to carry out the overall renovation and decoration to use it as a luxury hotel, it would eventually cost at least 30 million pounds!
Moreover, the other party was facing other projects at the time, so no wonder he would be confused and invest so much money into the "London Star" with "attractive returns".
However, Barron admitted that his father's idea of buying a mansion and converting it into a luxury hotel was indeed very feasible.
Because he knows that the entire UK, especially London, will continue to face a shortage of guest rooms in the future.
The hotel industry as a whole, especially the market for luxury hotels, is still very large. In the future, various luxury hotel brands will also set up shop in London.
If you rank luxury hotels in London, you can see that those in the front row are those hotels that are built in British classical buildings and have a rich sense of history. These hotels are also the most popular among wealthy people.
This is not surprising. After all, those guests who can afford to stay in luxury hotels must want to experience the classic British aristocratic style when they come to London. As for those modern hotels, where can't they experience it?
After all, luxury brands are all about telling stories.
But what story can compare with the Devonshire family’s hundreds of years of shining British aristocratic history?
By staying in their hotel, you can directly enjoy the most orthodox British Duke-level aristocratic experience. I am afraid that these rich people simply cannot refuse this experience.
"Ms. Moore, please continue to negotiate the price with the owner of the house my father was interested in..."
"Do you want to continue to buy that house and renovate it? Your Highness the Duke."
Yulia asked with surprise after hearing Barron's instructions.
Not only her, but also the hotel manager around her had a look of concern and surprise. After all, being able to manage such a top luxury hotel is probably the dream of all hotel practitioners.
"Yes, Ms. Moore, after all, that was my father's expectation. As the heir of the family, I have the obligation to complete his unfinished business."
"As you command, Your Highness the Duke."
After receiving Barron's affirmative reply, Yulia immediately accepted the task.
As for the funds needed... After this period of time, Yulia herself had to admit that the young Duke in front of her did have some kind of magic and could solve some things that she considered extremely difficult and troublesome. .
Perhaps the revitalization of the Devonshire family is not a dream.
In Barron's view, purchasing and renovating such a mansion to open a luxury hotel does require a lot of funds, but these are not impossible to solve. The whole process can be fully operated through capital and will be truly costly. The funds in it are controlled within an acceptable amount.
After saying goodbye to the attentive hotel manager, Yulia accompanied Barron in the Rolls-Royce.
"Your Highness, the prices of the three plots of land in King's Cross that I mentioned to you before have been negotiated with the other party. According to what you said, we obtained those plots at a price within 10% of the premium. The land totals about 2.05 hectares. The price varies slightly depending on its location. The total land purchase fee is expected to be around 6.3 million pounds. These funds need to be paid when the contract is signed for land transfer."
Barron is very satisfied with being able to win these three plots:
"The funds will be ready within a week, and we can start finalizing the deal with the other party now."
This kind of large-scale land transaction does not really involve a one-time payment. It is very normal to agree on a payment period.
On Barron's side, it is necessary to close this short-term short position of DS Capital before the funds can be withdrawn.
"In addition, Ms. Moore, you can try to contact us again to see if there is any land that can be purchased in the King's Cross area, even if it is slightly away from the center of the station."
"It probably won't be easy, but I'll try my best."
Barron nodded and changed the topic back to the hotel:
"You said before that the family has prepared the staff for the new hotel, right?"
"It's not difficult for us. The original four hotels, after decades of operation, already have many employees who can take on middle- and senior-level positions in the hotels. For the new hotel, we will recruit some new employees and be taught by the old employees. , there won’t be much pressure on one or two new hotels.”
This is more like a model where the old leads the new. Barron is somewhat fortunate that his family's background can indeed benefit him in many traditional industries.
"The other thing is the name of the hotel. I know that our family's hotels currently have 'Devenhill' as the hotel name, and there are also 'Covendish' as the hotel name. In the future, when the number increases, there will be some Chaos, I am going to unify the name of the hotel..."
"Are you going to keep one of the names?"
"I plan to form a hotel group with the existing and subsequent hotels, which will be named Cavendish Hotel Group. In the future, ordinary hotels below five stars in the group will be named Cavendish, and 'German Hill' will be used as the exclusive name for our luxury hotel."
After thinking about it, Yulia realized that this adjustment was really good. Devonhill itself had the title of Duke and had noble attributes. As a name for a luxury hotel, it was very suitable.
The family's previous hotel in London was called the Cavendish Hotel, which has been in operation for nearly 35 years. It is more well-known here in comparison, so it is appropriate to retain it as the name of a hotel group.
…
After sending Yulia off, Barron received a call from Bonnie.
After hanging up the phone, he said to Wang Wanting, the passenger in front:
"Laura, you don't have to follow me today. I'll give you the rest of the day. Just wait for me at DS Capital tomorrow afternoon. His Royal Highness will also be there by then."
Before he left the hotel where the charity fundraiser was held today, he had made an appointment with Prince William to visit DS Capital tomorrow.
The data during the new book period is related to subsequent recommendations, so follow-up reading is very important. I beg you not to keep it all the time. If you feel that it is okay, read it every day to help increase follow-up reading. Thank you very much.
