Chapter 546 350,000 units!

Of course, Barron doesn't mind opening a "back door" for the royal family. On the morning of June 28, a dedicated person can deliver the Mate 1 mobile phone they ordered to Prince William and other members. They use Meta in public. 1 mobile phone, which in itself is an indirect advertisement for Honor Electronics.

Yes, Honor Meta 1 will go on sale at 12 noon on June 28, one day earlier than IPhone 1 - because this day is a Thursday, a working day, so the sale at 12 noon is also to make it more popular. Those who work are able to come and buy during lunch time.

Because there are already some users who have pre-ordered in advance, there will be two windows on the day of the sale. One of them is specially provided for users who participate in the pre-sale. They only need to use their reserved IDs to take it away directly. New machines.

In addition, Honor Electronics' cooperative operators will also provide users with new card application or package conversion services in their experience stores.

Even though we know that in the original time and space, people had to queue up on the day of selling mobile phones, which generally started with IPhone 1, and for this purpose, Honor Electronics also provided more sales including operator outlets and mobile phone chain stores in addition to experience stores. channel, but on the day of the launch, long queues formed outside the eight Honor experience stores around the world. The earliest people started waiting at the entrance of the experience stores even before six o'clock in the morning. …

Compared with mobile phones at this time, to be honest, the price of US$568 for the Mate 1 mobile phone is still relatively high, which will inevitably affect the sales of Mate 1 to a certain extent.

In the original time and space, the original 8GB version of iPhone 1 was priced at close to US$600, which was also the reason why it did not enter the mainstream view in the early stage.

So Apple later adjusted its strategy. Two months later, Apple lowered the price of iPhone 1 to $400, which helped its sales to a certain extent.

But it wasn’t until 2008, when Apple sold the iPhone 3G for $200 and compatible with faster 3G networks, that the phone really became popular—in just five months, Apple sold 10 million units worldwide. An iPhone 3G!

In addition, you need to understand that whether it is iPhone 1 or Mate 1, its price is the price of the corresponding operator's two-year package contract. If it is a non-contract machine in markets such as China, the price is even higher... …

Take the 4GB version of the iPhone 1 as an example. The phone sells for $499. Only the material cost, that is to say, the price of the components that make up the phone, accounts for about 46% of its selling price. This proportion is also owned by Apple. The highest among mobile phone models - of course, as the first mobile phone product that has just been launched, this is understandable if you consider that its supply chain has just been established and the production scale is not that large yet, and it needs to build a brand image.

The cost of the Mate 1 is not much different from that of the iPhone, but its advantage is that it is manufactured and assembled at a production base in China, so the cost of this part will be lower.

Therefore, even though the price of Mate 1 is slightly lower than that of iPhone 1, its profit is still enough to fully support its lower price - even if the price is reduced to US$400, taking into account the scale effect and production line As their proficiency increases, they will be able to make a profit.

However, the just-released Meta 1 still chooses to price closely following Apple’s iPhone 1, in order to establish an image to consumers from the very beginning that “Honor brand mobile phones and Apple mobile phones are of the same quality”.

In the original time and space, Xiaomi's mobile phone focused on "cost-effectiveness" at first. Later, in order to launch its high-end model of mobile phone, it spent a lot of effort, but it still was not completely successful...

Therefore, at the very beginning of this epoch-making smartphone, the Honor brand must firmly establish its brand image.

As for the mid- to low-end mobile phone market, they can launch other brands, such as the Dopod brand they used in the Chinese market.

350,000 units!

This is the first weekend sales of Honor Mate 1. If the initial pre-sale of 50,000 units is excluded, the sales volume of Honor Mate 1 in the four days from June 28 to July 1 was nearly 300,000 units.

Apple's iPhone 1 sold 270,000 units in its first weekend.

It looks like Honor Mate 1’s first weekend sales were higher than Apple’s iPhone 1…

But considering that Honor Mate 1 was sold one day earlier this week, and its sales range is larger than that of Apple - Honor Mate 1 was launched in Asia, North America and Europe at the same time, while iPhone 1 was only launched in North America and Europe - then Apple's relative Honor Electronics still has its brand advantages.

However, this has also made Honor Electronics very happy. It can already show that Mate 1 has been a success. At present, there are not many products left that they have accumulated in the early stage. Honor Electronics’ production base in China has expanded the assembly production line and is operating at full speed. Produces Mate 1 mobile phone.

Regarding the Honor Mate 1, it can be said that Steve Jobs had mixed feelings. In fact, when the Mate 1 was launched for trial use, he sent technicians to test the phone - of course he could not go there in person, which would be a good idea for the other party. Provide fodder for hype.

After the Mate 1 was released, Apple immediately obtained the phone and disassembled it.

The final result is that in terms of patented technology, Honor Electronics really has no control over them, and even some aspects of hardware and Android systems can inspire Apple...

It can be said that Honor Electronics and Apple are "allies" in the same camp when it comes to fighting against those feature phone brands that are very powerful at this time.

But Jobs, who believes that touch-screen smartphones are destined to be the future, also understands that Honor Electronics is likely to be one of their biggest competitors in the future.

The emergence of Honor Electronics has not only expanded the user base of current touch-screen smartphones, but also diverted Apple's attention.

Originally, within the past two years, the first users to accept smartphones controlled by full touch screens had all their eyes on Apple.

But now, they have another option.

After the success of Mate 1, Honor Electronics has no time to celebrate. They still have a lot of work to do next.

In addition to consolidating its supply chain system and increasing the production scale of Mate mobile phones, they have also started research and development of new products.

In addition to launching the 16GB version of Mate 1 in the second half of this year, Honor Electronics will also further launch the Mate 1C mobile phone in the second half of the year. As a "simplified version" of Meta 1, Meta 1C will lower the price to occupy more markets. share.

In addition, the next generation Mate 2 mobile phone that supports 3G network will also be launched early next year and is currently under intensive research and development.

It can be said that the success of the Meta 1 mobile phone has strengthened the confidence of Honor Electronics. Not only will it expand the scale of its R\u0026D center in Shanghai, but it will also invest more funds to expand its production base and expand its upstream supply chain to support more Relevant suppliers will carry out technological upgrades to meet their development needs.