Chapter 658 USA

"Yes, Mr. Kushner, I am in New York now..."

"Sorry, I've been a little busy lately and have almost no free time..."

"Sorry, okay, I'm going to take a rest..."

When Barron walked out of the bathroom, he saw Ivanta leaning on the bedside and talking on the phone, saying the above in a business-like tone.

"Who is it? Baby."

Barron looked at the time and saw that it was almost ten o'clock in the evening.

Putting the phone on the cabinet beside the bed, Ivanta looked at Barron and smiled:

"We know each other. We met twice. At a friend's party. He's a business-oriented person. His name is Gared Kushner. His family is in real estate. By the way, he bought the New York Observer before. After all, he is considered a capable person."

Hearing Ivanta's words, Barron raised his eyebrows slightly and held Ivanta in his arms:

"I guess he is the suitor of our Ms. TP?"

Barron naturally knew who Ivanta was talking about, Gared Kushner, especially since she also said that he had previously bought the New York Observer...

That was naturally Ivanta's real husband in Barron's previous life.

After hearing Barron's words, Ivanta laughed:

"Maybe it's just a greeting between friends?"

"oh?"

"Okay, I admit, maybe he means that to me, but I..."

Ivanta pressed against Barron's body and looked into his eyes:

"I'm afraid it won't be easy to meet a man who is more handsome, smarter and more talented than Mr. Cavendish."

"I have other strengths that you haven't mentioned, honey."

"Oh? What are your strengths? Tell me..."

Barron's eyes roamed Ivanta's body and he said maliciously:

"You won't get a deep understanding of this just by talking about it. You need to..."

"how?"

"I need you to try it..."

Well, literally.

…

After O2 Telecom completed the acquisition of T-Mobile USA, the original T-Mobile brand in North America was changed to O2 and became the North American branch of O2 Telecom.

Prior to this, T-Mobile ranked fourth in terms of market share in the United States.

Although this ranking does not seem low, you must know that the U.S. telecommunications market is more dominated by the competition between AT\u0026T and Verizon. These two companies occupy the vast majority of the U.S. market, followed by Sprint and T- Mobile is far behind the top two in terms of market share.

However, although AT\u0026T's user growth momentum is better than that of other companies relying on its exclusive sales rights of iPhone, due to the impact of the subprime mortgage crisis, liquidity has dried up and financing difficulties have also affected the operations of American telecommunications companies including AT\u0026T. Business conditions are not optimistic.

After O2 Telecom acquired T-Mobile, O2 USA took advantage of this opportunity to copy O2 Telecom's successful experience in the British and even European markets - low-price strategy, and began to capture shares from other operators.

After all, as we all know, telecommunications rates in the United States are very expensive. Among the more common monthly rates, the cheapest is $29.99 for 300 minutes of calls per month - which is simply not enough for many Americans, so they need $39.99 for 450 minutes per month. calls, or even unlimited calls for $199.99 per month.

If you need to use 3G network to access the Internet, the cost will be higher.

And until now, in the American market, mobile calls are still charged in both directions - users need to be charged based on time for receiving and making calls!

It can be said that compared to many mobile users in the UK and continental Europe at this time, mobile tariffs in the United States are much more expensive.

This gives O2 Telecom room to operate. Initially, in the markets of England, France and Germany, O2 Telecom relied on in-network packages and cheaper and high-quality services to expand rapidly. Now they are expanding will start to roil the markets in the United States.

While investing money to improve mobile and broadband networks in the United States, O2 Telecom began to launch more cost-effective packages compared to AT\u0026T, Verizon and Sprint, and started a price war - our brand has been updated, should we give out big rewards? ? That makes sense.

This makes AT\u0026T and Verizon very uncomfortable, because on the one hand, in the past two years, compared to before the subprime mortgage crisis, AT\u0026T and Verizon have been very uncomfortable due to the fragile capital chain caused by the previous continuous mergers and acquisitions and expansion.

Now that O2 Telecom is starting a price war, will AT\u0026T and Verizon follow suit?

If you want to follow, you must know that the market share of AT\u0026T and Verizon is much higher than that of O2 USA, which means that their current number of users is not at the same level as O2 USA. If they also follow the price war, Not to mention the reduced profits, even those users who have signed fixed packages before will probably be full of complaints!

Do we still need these two companies to refund money to users? How is this possible?

Of course, O2 Telecom is not just engaging in a price war. In addition, they have also cooperated with Huawei to improve infrastructure in the United States to improve user experience...

Although these require increased capital investment, compared with the increased users and market share, it is still very worthwhile.

After all, we are still in the midst of an economic crisis, and users can’t help but start to make careful calculations. Since O2 USA’s preferential policies were launched, in just two months, both mobile users and broadband users have increased. The rate exceeds 25%!

Although it is also related to their original low market share-this means there is a lot of room for improvement.

But you must know that in the final analysis, most of these increases are poached from other "friends", and this is what makes them happiest.

"According to our analysis, even if the subsequent growth curve smoothes out slightly, our users will at least double this year."

Quentin Geller, CEO of O2 USA, excitedly told Barron:

"And with the advancement of our basic network construction and the introduction of various preferential policies, I believe that the user growth curve will be maintained."

“You can also offer pre-recharge discounts to attract users.”

Barron brought up O2 Telecom’s “recharge and free phone bill” activity that has been used in England and even Germany and France, and is very popular among users:

"For example, if you recharge more than 1,000 US dollars in one time, you can get 800 US dollars of free phone credit..."

The advantage of this kind of activity is that it can not only attract new users to join, but also obtain enough funds in advance to allow the company to expand its scale.

At the same time, the user has recharged so much money at one time into the phone bill, which means that for a long time - at least until these recharged phone bills are used up, they will not change homes, otherwise these phone bills will be equivalent to giving to O2 Telecom That’s it.

And for telecommunications companies, although this kind of activity is equivalent to reducing revenue for a period of time - the problem is that it can attract more new users. The number of users is the most important. With a sufficient number of users, even if The tariff is lower, and if it is divided equally, the income will be higher.