Chapter 792 Mobile Advertising

Yes, the reason why Barron was rejected by Amanda Hearst was naturally because of the reports of an affair between the two of him and Ivanta in New York.

In Amanda's view, when she was with Barron, she made a great sacrifice and did not ask Barron to make their relationship public.

But now, Barron has acquiesced to the reports related to Ivanta...

Women, especially daughters of famous families like Amanda and Ivanta, who are indistinguishable in every aspect, will definitely be compared with each other.

Whether it is family background, appearance or even devotion to Barron, Amanda Hurst considers herself as good as Ivanta. She even had Barron's child earlier than Ivanta, and now the two of them Such a difference would naturally easily arouse her anger.

Well, on the bright side, it at least shows that Amanda is still more concerned about her news...

In addition, Barron has tried his best to ease the relationship between the two before this, and it seems that he needs to continue to work hard...

Of course, if Barron leaves the United States now, I am afraid that the relationship between Amanda and him will immediately drop to a freezing point. If Barron is not clear about this kind of woman's thoughts, it is impossible.

Under such circumstances, Barron modified his itinerary and went to Silicon Valley first.

"Woaw's advertising revenue is currently second only to Google and has surpassed Yahoo. The fastest growing among them is the mobile advertising business. We are convinced that this will be the most potential advertising market in the future..."

Although as a leader, Woaw CEO Khalid Revere is slightly inferior to the founders of companies such as Google and even Yahoo - after all, success is not accidental in many cases, and after success, he can also It is even more difficult to bring a company to a stage of sustainable development.

If Khalid Revere could possess such qualities, he would not have been acquired when he first started his business.

But the advantage of Khalid Revere is that his execution is not bad and he is controllable enough.

If it is really an entrepreneur with a strong personality like Xiao Zha, then it is not a good thing for Barron, especially if the strategic vision is not up to standard.

Now it is enough for Barron to draw a good route for him and Khalid to execute it well.

Of course, it was Khalid who was able to find his own position on his own, so he was able to stay in the position of CEO of Woaw Technology...

Because Barron's has already begun to lay out the mobile Internet very early, in the mobile advertising business, in early 2010, Woaw Technology completed the acquisition of the mobile advertising network company AdMob before Google, and transferred AdMob's The technology is integrated into Woaw’s advertising services.

In addition, in addition to launching the mobile APP version of Woaw.com, Woaw also developed the popular mobile social application WoawChat APP, which also greatly increased the number of mobile users of Woaw Technology.

"Recently for mobile social applications, in addition to moving their Google+ to mobile phones, Google also acquired a company called Whatsapp earlier. This company's product is very similar to our WoawChat..."

Perhaps this is the inertia of history. Although Barron conducted a special investigation when Woaw launched WoawChat, a mobile chat application similar to WeChat, there was no Whatsapp on the market that was popular around the world...

But not long after, this app was developed...

Although the name of Whatsapp is still used, its interface is still somewhat different from the Whatsapp that Barron used in his previous life.

This is normal. After all, when WoawChat was first launched, Barron drew on chat applications such as WeChat and Whatsapp from his previous life. Now because WoawChat was launched ahead of schedule and provided richer functions from the beginning, what will happen to Whatsapp in this time and space? It’s normal to learn from some of WoawChat’s new features.

It is also because WoawChat is so popular among smartphone users, and the mobile version of Google's Google+ has a huge difference in user share compared to WoawChat. Therefore, after the emergence of Whatsapp, Google chose to acquire this company similar to WoawChat. Application in order to compete with Woaw technology in the mobile social field is also their usual method.

It can be said that compared to Google's old rival Yahoo, the current Woaw technology makes it even more afraid.

Because of the launch of WoawChat, it has been a great success among smartphone users. In addition, the previously acquired YouTube is also developing rapidly. Even though neither of them currently contributes much profit to Woaw technology-for WoawChat, they are still in advertising. Very cautiously, they only try to insert a small amount of advertising information flow in their friend status. As for YouTube, it still needs the blood transfusion of Woaw Technology - but the current market value of Woaw Technology has exceeded 100 billion US dollars!

After all, for Internet companies, user scale is the greatest value.

In a global IT industry market value ranking list released at the end of last year, Apple ranked first with a market value of nearly $300 billion, followed by Microsoft, IBM and Oracle.

Google ranked fifth with a market value of nearly $150 billion.

Woaw Technology ranked ninth with a market value of $100 billion, ahead of HP.

At the same time, Woaw Technology is the only company in the top ten of this list with its headquarters outside the United States. The other company is Samsung Electronics, which ranks sixth.

Although Woaw Technology's headquarters is still in London, its international headquarters in Silicon Valley has currently undertaken most of the business - this is also related to the development trend of the Internet industry. After all, Silicon Valley can directly face the forefront of the Internet. As Woaw Technology's business expands, more relevant talents can be found here.

And Woaw Technology also intends to move its headquarters from London to Silicon Valley at the end of this year.

"In addition, we also believe that mobile payment is a very important demand in the future. After increasing our stake in KlarnaPay, we will also prepare to build KlarnaPay's NFC and QR code payment functions into WoawChat and Woaw APP. In addition, we also help KlarnaPay cooperate with banks and credit card companies including American Express and Citibank to support more payment methods."

KlarnaPay is a mobile payment application launched by a Swedish online payment company that was originally acquired by Digital Future Investment Company under Caesar Fund.

Later, Argos Retail Group, Woaw Technology and Standard Chartered-Merrill Lynch Group successively invested in the company. Currently, Woaw Technology holds approximately 22.5% of Klarna's shares and is the second largest shareholder of Klarna in addition to Digital Future.

Currently, KlarnaPay has cooperated with many banks and credit card companies including Standard Chartered Bank, Citibank, American Express, etc. in North America. In the field of online payment, it has become a payment method second only to Paypal.