Chapter 84 Mars Fund
In fact, the program "Traitor", in addition to accumulating experience in program production for Summit Media, its biggest role is to promote Chatsworth Manor and the Werewolf game.
Of course, in addition to this, like many variety shows, various sponsors are also needed to cover the cost of program production - it is expected that there will be 12 episodes, and the program's bonus plus production costs will exceed 15 million pounds. , this is only an estimated amount, and it is very likely that additional funds will be needed during the production process.
For this first program, Summit Media had the lowest expectations. As a training for the entire team, at least it could not lose money.
After all, at this time, Summit Media is just a "newcomer" and has no successful works yet, and those sponsors tend not to take the risk of giving too high a sponsorship.
Just like the first sponsor they finalized at this time - Infiniti, the other party will only provide corresponding vehicles for the show and require a close-up of their new SUV in the show.
However, according to Barron's request, the sponsorship contract signed by Summit Media and Infiniti is also very flexible.
After the follow-up program is broadcast, Infiniti will pay the sponsorship fee based on the program's ratings. If the average ratings of the program can exceed 40%, then Infiniti will provide the highest sponsorship fee-25 million pounds!
This also means that nearly half of the people watching TV programs at the same time are watching the "Traitor" reality show. This is very difficult, because this ratings is often the highest ratings for the entire year.
However, as long as the ratings can exceed 25%, the sponsorship fee they provide can reach 15 million pounds. This sponsorship can almost cover the production cost of the program "Traitor".
But correspondingly, at those times, it is necessary to give more shots of Infiniti's new SUV in the show...
"In addition to vehicle sponsorship, we also need to contact other sponsors as soon as possible..."
Each issue of "Renegade" will have game tasks. Players need to pass the game to obtain the final accumulated bonus. Each game can have a title sponsor who is broadcast by the host.
One of the details is that the price of sponsorship for the initial game segment may be relatively low, but as the program is broadcast, if the ratings continue to rise, then the subsequent sponsorship fees will increase significantly - after all, the sponsors given The content can be added to the upcoming program at any time through post-editing.
Therefore, the most critical point is that the program "Traitor" needs to be good enough to obtain high ratings, so that its ultimate income will be higher.
And once the first season of "Traitor" is successful, it will be very easy to attract investment for subsequent programs, and the amount of sponsorship will continue to rise. This is the powerful ability to attract money from a popular variety show series.
At this time, Summit Media did not have many employees. Manager Fegal was responsible for negotiations with ITV and the investment and operation of the program.
As the planning director of the company, in addition to being responsible for the production of the "Renegade" reality show, Bonnie will also play the role of host in this show and control the direction of the show.
For this kind of reality show, what the audience likes to see the most is the "horse-catching" plot. The harder the contestants tear each other up, the more the audience likes to watch it.
When the 22 contestants for the show were initially selected, this was already considered based on their respective personalities - although it is impossible for this show to give them a "script" to act in, through some game groupings and game sessions, Settings can still control some directions, so Bonnie's control ability needs to be tested.
Currently, Chatsworth Manor has prepared 30 rooms for Summit Media, which will be provided for players to stay in and serve as areas for their daily activities.
In addition, special personnel have been recruited to customize the props needed for the game. In this link, they will also be built near Chatsworth Manor.
It can be said that from the time he first provided the script for the "Traitors" reality show to Summit Media, Barron had already written down the entire program in detail based on the British version of "The Traitors" he had watched in his previous life. It is in the script, so they can completely complete the recording of the variety show step by step according to this plan, and they only need to control the direction of the contestants.
It even includes what professions and personalities the players should choose, what roles the players need to play, and how many good-looking players there are, and those who can be knocked down by the audience, are all marked.
The selection of players is basically based on his requirements.
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During his last meeting with the crown prince, Barron mentioned to him that his DS Capital was preparing to establish a private equity fund.
In fact, Barron had already had this idea when he first prepared to invest in securities. However, at that time, he did not have any "records" to show, so it was not until he completed two dazzling investments. After the investment operation, the private equity fund plan began.
Although Barron himself does not have the qualifications required for a fund manager, Daisy does, so this private equity fund called Mars will have Daisy as the fund manager - in fact, Daisy mainly invests as Barron The executor of the strategy, and after these investments from DS Capital, Daisy has basically agreed with Barron’s “genius”.
Mars Fund will use Barclays Bank as the custodian of the fund. All funds of the fund will be transferred to a custody account specially set up by Barclays Bank. DS Capital cannot transfer these funds out at will, but needs to go through Barclays Bank. The bank's capital supervision operates - this is also necessary to give investors a greater sense of security.
It is also because Barron has long had the idea of establishing a private equity fund, so he did not deliberately hide some of DS Capital's achievements in the securities market. If we say that he is short selling AirGate stock, it can only be said to be a small-capital risk. In terms of operation, the performance on London Copper can be called a textbook beautiful operation.
Therefore, after the Mars Fund completed the establishment procedures, His Royal Highness the Crown Prince visited DS Capital again with his investment advisor, and decided to invest 10 million pounds in this private equity fund - of course, according to Barron's original As promised, the investment agreement signed between DS Capital and the Crown Prince included a capital guarantee clause. Therefore, the worst result of the Crown Prince's funds could only be that it would not make any money, and would not cause any losses.
This is why he dared to spend 10 million pounds to join the Mars Fund for the first time.
Of course, Barron is not a victim. The reason why he is willing to give the crown prince such a backstop clause is not only because he has confidence in his own operations, but also the "advertising effect" of the crown prince joining the Mars fund cannot be ignored.
It was also after the Prince of Wales became involved in the Mars Fund, and after Barron promoted the Mars Fund and held several cocktail parties specifically for London's upper class society, the Mars Fund soon raised 50 million pounds in funds.
Among them, Viscount Bute and other nobles or wealthy businessmen with whom Barron has a cooperative relationship are more or less involved. Even the Duke of Westminster has invested 10 million pounds in the Mars fund.
