Chapter 97 Performance is pretty good

When Bonnie asked the players to rank them according to their confidence in them reaching the end, the expressions of the 22 players on the opposite side were very exciting.

Because since they have come to this competition, everyone must hope to win the prize of 250,000 pounds in the end. As for confidence-since you choose to participate, how can you not have a certain degree of confidence?

But here comes the question. It's only the first day of the competition, and we have just entered Chatsworth Manor. So, should we choose to stand in a more forward position and put a huge target on our back?

Or do you choose to keep a low profile for the time being and stand at a later position to avoid attracting attention?

But similarly, if you choose to stand at the end, you will inevitably be considered as having ulterior motives and hoping to survive until the end...

Therefore, for a while, the question of what choice to make lingered in the minds of these players.

Although there will be entanglements, after a period of time, everyone still makes their own choice, and 22 players lined up in a team.

"Okay, you have all made your own choices. On one side, you think you are most likely to make it to the end, and on the other hand, you think you are least likely to make it to the end..."

After saying this, Bonnie selected a few players and asked simple questions, especially the players at the head and the end of the team.

Finally, she said:

"Every decision you make has its consequences. So you two..."

She faced the two people at the end of the line. One of them was a black guy wearing a light-colored suit, and the other was a middle-aged white man who looked very elegant... They chose the most "low-key" of the two, Bonnie He opened his mouth and asked:

"Do you think you two will lose?"

Seeing that the two people's expressions were slightly unnatural, Bonnie continued without waiting for their answer:

"I choose to believe your words, so I'm afraid I have to say goodbye."

Hearing her words, all the contestants had confused expressions on their faces, because if they understood correctly, the stunningly beautiful host in front of them directly eliminated these two people right now?

At this time, Bonnie still had a calm expression:

"I want you to leave the venue immediately..."

"NO!"

"What??"

"No no no no no..."

Faced with the surprise of the other contestants at this time, Bonnie glanced at them and showed a charming smile:

"I remind you again, this show is called "Traitor"!"

…

When seeing this scene, Barron and Bonnie looked at each other and smiled.

It can be said that this scene gave the audience watching the show a huge surprise.

Before this, there had never been any program where contestants were eliminated so "rashly".

Of course, in fact, they made this arrangement just to increase the topicality of the first episode of the program.

Although the two contestants left the scene at that time, they did not go home. Instead, they were arranged by the program team in a town not far from Chatsworth Manor and would rejoin the competition at a later time. .

Subsequent reports including The Independent and the London Evening Standard will also use this incident to promote the reality show "The Traitors".

In particular, the "London Evening News", from before the broadcast of "The Traitors" to the following broadcasts, will dedicate an entire page to publishing information about "The Traitors" on two days every weekend. News before and behind the scenes.

The next morning, Barron and the others obtained the data from the previous night's "The Traitors". This reality show received a 26% premiere rating.

Generally speaking, the period from 19:00 to 22:30 in the evening is considered to be the prime time for viewers to watch TV programs. Therefore, half of the time period from 22:00 to 23:00 when "The Traitors" is broadcast is within prime time. If this show is attractive enough, it will definitely keep the audience watching.

The 26% ratings means that about 6.5 million people in the UK watched this program last night - the total number of people watching prime time TV programs in the UK is currently around 25 million, and it will be slightly higher on weekend nights.

This is pretty good for a new variety show. Of course, compared with the most popular variety shows at this time, it is still slightly insufficient. However, this is only the first episode and further observations are needed.

For Summit Media, as long as "The Traitors" can only maintain this number, it will be considered a success.

Because according to the sponsorship contract at the time, the ratings exceeded 25%, then Infiniti's sponsorship fee alone had reached 15 million pounds, which basically covered the production cost of this program.

So far, "The Traitors" has signed a total of three brands for sponsorship. Among them, Infiniti is the most wealthy and their main sponsor. The remaining two brands have maintained an average viewing rating of 25%. Being able to bring a total of 10 million pounds in sponsorship income to "The Traitors" is already considered a good profit.

"Can we contact more business contracts?"

Fegal, the manager of Summit Media, asked on the phone. It could be heard from his tone that he was in a good mood. After all, it seems that "The Traitors" has already achieved success, and in addition to the increase in sponsorships in the program, In addition, during the one-hour broadcast period, they can also have at least ten minutes of advertising time to earn revenue.

Before this, he had no idea how effective their program would be, so there would be some difficulties when recruiting investment, but the current situation gave him more confidence.

"Whether it is an embedded advertisement in the program or an advertisement in the middle, if a flexible advertising agreement can be made based on the ratings, then it can be determined. Otherwise, you can wait for the performance of subsequent programs..."

"Okay, Lord Duke, actually when we talk about these advertisements now, they are more inclined to set flexible pricing based on ratings. After all, the other party doesn't have much confidence in our program yet."

They all understand that they can't say they have succeeded yet. This is just the beginning, and a reality show like "The Traitors" has just been broadcast.

At other times, according to Barron's opinion, "The Werewolf of Miller's Valley", a seemingly simple werewolf-killing competition show, will be broadcast every day. Everyone is still concerned about whether this show can sustain the ratings. There is no bottom yet.

Since the program "The Werewolf of Miller's Valley" is very simple, it can be said that it is enough to organize a few people to play the werewolf killing game in a prepared competition room, then film it, and finally edit it.

The selling point is the newly popular werewolf game - although the werewolf game is currently extremely popular in London and has begun to spread among students and white-collar workers, but whether it can be accepted by the audience in the form of a TV show is still a question .