Vol 4 Chapter 265: Entrust

"Boom" and "Boom", one after another, it was the sound of champagne opening. Feng Yiping looked at the small cars that were advancing and asked Merbach with a smile, "I seem to remember that we are a very strict company. ?"

"Yes, we are also rigorously expressing our joy," Merbach handed him a full glass, and gestured by the way.

Feng Yiping couldn't help thinking, what would be the less rigorous way, and invite some clowns, plus a vote of strippers? Well, it doesn't seem to be impossible to say.

"Have you all gotten the wine?" Feng Yiping raised the champagne glass graciously, "Then, cheers!"

"Cheers!" The clinking of glasses rang out, and the laughter was endless. This day, which was originally unremarkable, has now become a bit like Christmas Eve.

However, the excitement went quickly, and as soon as the wine glass was put down, the original rigorous company model was immediately restored.

Feng Yiping sat in the conference room and asked questions one after another, “After the three-month trial period, is the sales increase for the customers much? What is the average rate? What is the customer satisfaction? How many decisions have been made to continue in-depth cooperation How many feel dispensable?...,"

With ordinary employees, you can talk about achievements, but with these executives, you have to find problems realistically. He completely entrusts Merbach with the specific work, but he still has to grasp the general direction.

"This is the exchange of consumer vouchers for all cooperative customers in the past three months," Merbach told the projection. "It can be seen from this that national chains like Starbucks, McDonald's, 7-11, cVscaremark, and Hills Customers with the largest exchange volume,"

From this data point of view, Starbucks is the biggest winner.

"However, from the perspective of the increase in sales, the largest increase in sales is not the one that exchanges the most consumer coupons." Merbach changed a table. "The highest merchant is this one, which is a local chain in Texas. The restaurant, po11ocampero, which specializes in fried chicken, has cooperated with us to launch consumer vouchers, and they can go to the restaurant to consume customers with the vouchers, which has boosted their recent sales by 17.8%, which is close to 20%."

"What is the year-on-year increase in Starbucks' pilot projects in those three cities?" Feng Yiping asked.

"It's still Seattle's biggest rise, after 10 points, San Francisco is close to 10%, and Las Vegas is only close to 8%."

This number is not very attractive, compared with the highest one, close to half.

"However, the Starbucks company is very satisfied, Feng, you must also pay attention to another set of figures, that is, Starbucks in these three cities, the original sales base is very large," Merbach said.

"You're right, we need to look at sales." The reason is very simple. 2o% of 10,000, in terms of amount, is not as high as 1o% of 100,000.

"It's just that, judging from the exchange data, such as Starbucks, I feel that the driving force for his sales should be at least about 15 points on average. Why is it so low now?"

"We also analyzed the reasons. The main reason is that we now have many customers who exchange all their coins into consumer vouchers for a certain merchant at one time. For example, we often need to replenish goods, which is Starbucks consumer vouchers, but the large number of consumer vouchers will never be used up in a short time."

"Understand." For Americans who like simplicity, consumer coupons like Starbucks are indeed the most popular.

Because its consumer vouchers are applicable to all drinks in the store, but for cooperative merchants such as Hills and 7-11, the consumer vouchers they provide may only be for a certain product category or for consumption vouchers. There are requirements for frequency and time of use.

This is also very simple. The gross profit of Starbucks coffee will not vary too much, but for department stores, the gross profit of different types of goods may vary greatly.

"But I think Howard (Starbucks chairman and ceo) should still thank us, right? If my family had a huge pile of his family's coupons, I would only drink three times the coffee a day, maybe one day now I can drink six cups," Feng Yiping said with a smile, "has he called to thank you?"

"Howard and Drucker have called me," Merbach said. "They both urged me to sign a formal cooperation agreement, hoping to roll it out across the country as soon as possible."

"Did you not notice?" He pointed to the coffee cups on the table and said, "These days the company's coffee is delivered to the door by Starbucks. Of course, it is free."

"Just coffee, no pastries?" Uncle Benshan needs a watch and a bicycle, so he has to learn from him.

Everyone was taken aback, so what, is it too greedy?

"Just kidding, hehe, then I think we can definitely get an ideal discount," Feng Yiping said.

"It just so happens that Feng is there, or if you go together, we will use Amazon's 92% discount as the benchmark?"

Amazon's 9% discount is really a great help. When discussing with other customers, we always compare this.

"I also asked for a 9% discount, but I won't go. I don't have so many ideas about Starbucks."

Amazon’s 9% discount was obtained in exchange for a very stimulating opinion, but Feng Yiping’s understanding of coffee chains is not as great as e-commerce.

"Yes, one idea and one point are too cheap, but the discount is too large, and they can hardly explain it to the board of directors," Merbach said, putting money on Feng Yiping's face.

Unexpectedly, this handsome guy would say such nice things.

"Well, what's the company's opinion on the operation of the past three months?"

"First, since the coin-for-card program is so popular, then we should also choose the most suitable customers for us,"

When the plan was first implemented, everyone naturally hoped that the more customers they signed, the better. It kind of meant that everything in the basket would be food.

However, on the one hand, the capacity of the exchange machine is limited after all. On the other hand, if there are too many choices, the effect may not be good. It is necessary to eliminate some merchants.

"Secondly, we prefer to cooperate with those merchants who provide universal coupons,"

This is also reasonable.

"We redeem the consumer coupons provided on the machine. I think it can be divided into two categories, one is for the whole country, the other is for local enterprises,..."

…………

"Is Redbox's operation smooth? Especially in terms of McDonald's cooperation, are there any negative excuses?" Feng Yiping looked around his office, "I rarely used this place last time. Now the space is so tight, just change the purpose. ,"

"That won't work," Merbach helped to open the curtains, and the quiet Lake Washington and the snow-capped mountains in the distance were immediately greeted. "It's not so nervous yet. Besides, there are many employees recruited now who will be outside in the future. send,"

"As for the cooperation with McDonald's, overall, it is very good. Of course, the problem is not without it, mainly in the connection of some work. However, this is because the two of us are not familiar with each other and are still in the running-in period. I believe that everyone’s cooperation will become more and more tacit."

As the person in charge of Redbox, Merbach’s attitude ~www.wuxiaspot.com~ is naturally very good, "You can think so, in short, if there is a need for me to communicate with McDonald's, feel free to tell me,"

"Jiayi, come in," Feng Yiping said to Zheng Jiayi who was looking curiously outside, "Lao Mo, her parents entrusted him to me. Now, I entrust her to you. At the coin star, Please help me take care of her during this period of time in Seattle."

"What entrusted? What kind of care?" Zheng Jiayi didn't appreciate it, "President, I don't need you to take care of,"

"Don't think about being too beautiful. I let Lao Mo take care of your life and safety, so that you will not be hungry or be tricked into going to the North Pole. As for work, Lao Mo must require her to the strictest standards. ,"

For the United States, security is also safe, but there are exceptions to everything. If something happens to Zheng Jiayi, it is really difficult for him to explain to Director Fang and Zheng Bogan, so this matter must be solemnly told to Merbach.

Am I that stupid and hungry? Am I so stupid, will be deceived? Zheng Jiayi glared at him fiercely, you are the boss, now I bear it!

"No problem, Zheng, I have arranged your accommodation. Whether it is work or break time, if you have any questions, you are welcome to call me at any time. At the same time, I believe you will be competent for your job soon."

"Thank you Mr. Merbach, and please call me Jessica," she gave herself an English name as soon as she came.

Someone was knocking at the door, and Merbach looked back, "Oh, here, Jessica, this is your roommate, Emilia,"

"Hello Jessica, welcome, please call me Millie," Millie is her nickname.

"Hello Millie," Zheng Jiayi was very happy, but she didn't expect her roommate to be of Chinese descent.

"Hi, Feng, meet again," Emilia said to Feng Yiping with a smile. (To be continued.)