Vol 5 Chapter 107: High treatment

There are actually many Chinese-language newspapers overseas. This is because all large and medium-sized cities generally have Chinatowns, and Chinese-language newspapers have the soil for survival.

Secondly, there are many "old newspaper people" in the immigrants. Many of them may be well-known reporters or editors of "People's Daily", Xinhua News Agency or other major professional newspapers, and some have directors or doctors. Title.

After they immigrated abroad, when they couldn't find other jobs, they had to return to their old jobs and earn a living by running newspapers.

Third, after so many years of reform and opening up, China’s economic and trade relations with many countries in the world have developed rapidly in recent years. The mainstream society of many countries has realized the value of Chinese and its culture and discovered the endless potential of the Chinese market. They have used advertisements and other methods to promote their businesses or products to the Chinese.

Chinese newspapers with Chinese audiences are a good carrier. Of course, there are other ways. For example, last year the Houston Rockets selected Yao Ming, which was a very successful example.

However, there is soil for survival and market demand. This does not mean that this business is easy to do. On the contrary, the financial situation of Chinese newspapers overseas is not optimistic.

For example, in New York, since the first Chinese newspaper appeared, there have been hundreds of Chinese newspapers. Later, due to business reasons, some persisted for several years, and some issued three or four issues. Because there were no readers, they were silent. The publication ceased without interest, and not even a single wave aroused.

After all, in the United States, Chinese newspapers are only ethnic minority newspapers, with limited advertiser resources.

In short, overseas Chinese newspapers are easy to create, but difficult to maintain.

There are currently more than 10 kinds of Chinese newspapers in New York, but apart from some Chinese weekly newspapers and irregular Chinese newspapers, there are actually 4 Chinese daily newspapers published every day, namely "World Daily", "Sing Tao Daily" and " Ming Pao".

The circulation in New York is 90,000, 50,000, and 45,000.

Another newspaper, Ming Pao, which was developed in New York after the reunification, has a daily circulation of about 20,000 copies.

Of course, these newspapers are sold not only in New York but also in San Francisco, Los Angeles, Houston, Chicago, Vancouver, Toronto and other places in North America, which is why Feng Yiping values ​​them.

From the changes in these Chinese newspapers, some conclusions can actually be drawn intuitively.

Before the mid-1990s, including the overseas editions of the People's Daily, they used traditional Chinese characters and were typeset vertically from right to left according to the customs of Hong Kong and Taiwan.

Six years ago, the Overseas Edition of the People’s Daily was the first to be revised to use simplified characters and horizontal layout from left to right. Two years later, the overseas Chinese newspapers, which have always been considered pro-China, followed up, and first changed it to horizontal, which made many readers excited , After the end of the previous year, it also used simplified Chinese characters. As a result, the results came out, and the circulation increased by 20%.

Circulation can be said to be the lifeblood of a newspaper, because it has a large circulation that can be favored by advertisers.

With the successful demonstration of Qiaobao, Sing Tao Daily changed it to a horizontal layout that is more accustomed to mainland immigrants without hesitation. Of course, it still uses traditional characters.

Finally, the World Journal with a Taiwanese-funded background, despite the objections of some readers, switched to horizontal layout after the Spring Festival this year. Although it still uses traditional characters, like Xingdao, "do not rule out and switch to simplified characters."

Through the revision of these newspapers, some conclusions can actually be drawn very directly. Although Feng Yiping, the wealthiest man in the mainland, is still far behind those rich in Hong Kong and Taiwan for many years, in other respects, the mainland’s influence is early It's not the same.

The deep-seated reason behind the change in cultural habits is naturally the increase in comprehensive strength.

…………

At ten o'clock the next morning, Feng Yiping accepted a joint interview with four newspapers including Ming Pao in the conference room of the New York company.

These four newspapers attach great importance to this opportunity.

Feng Yiping’s talk show debut was the most influential Oprah talk show in the United States and even the world. He was interviewed by a newspaper for the first time in the United States. It stands to reason that it is not his turn to be on the four of them, not to mention it. The New York Times, Washington Post, and Los Angeles Times, which rank the top three in influence in the United States, do it. At least the Wall Street Journal has to do so many actions against Feng Yiping.

So this time, they sent the editor-in-chief in New York together. Feng Yiping can be said to be the first person to conduct such interviews and receive such treatment.

The four editors-in-chief, plus cameras and other assistants, add up to nearly 20 people, and some equipment and equipment, filling the conference room.

There are no crushes, four editor-in-chiefs, middle-aged men of one water.

"Hello, Mr. Feng, I am very happy to have this opportunity," the editor-in-chief of the World Journal preemptively greeted him with a sip.

"I am also honored to meet several editor-in-chief. To be honest, I am a little flattered," Feng Yiping is always very humble on such occasions.

"Mr. Feng, you can afford it," the editor-in-chief of Sing Tao Daily, the eldest one. "Domestic young people can have such great achievements in the United States. It is something we are very pleased and proud of. "

"You're overwhelmed, just ask me to level it,"

The old editor didn't let go, "Zhuo Yuan, he has a good opportunity,"

"Do you know Mr. Bao?"

"Hehe, Hong Kong is such a small place. Before leaving Hong Kong, I had a lot of contact with him," the old man said with a smile. "I thought he has been nurturing his life, but I never thought about it. Now it has become a world-renowned journal. The editor-in-chief is really enviable."

"When he contacted before, he had always admired Mr. Feng a lot. Now, it is not surprising," he patted Feng Yiping's hand and said to the people around him. "In just a few years, Mr. Feng has successfully established a A world-class journal really makes us who call themselves media people look inferior."

"You are polite, Mr. Bao plays a major role in the success of cutting-edge magazines,"

The middle-aged man ranked third grabbed Feng Yiping's hand, "Compared with Mr. Feng's achievements in other areas, his achievements in the media industry are somewhat inferior and not worth mentioning."

"Hello Mr. Feng, I am Wang Henian, from the Overseas Chinese Newspaper,"

This is the closest newspaper in China, "It's nice to meet you, Editor-in-Chief,"

Maybe it has something to do with the founder Jin Da, the one from Ming Pao who is the most elegant and concise, "It's nice to meet you, Mr. Feng,"

For Ming Pao, Feng Yiping’s perception is a bit complicated. For Jin Da, he is very fond of it, but because the main group targeted by Ming Pao is intellectuals, many of the intellectuals in Hong Kong pride themselves on being citizens of the world. And these citizens of the world are certainly the most influenced by Western culture.

Therefore, Feng Yiping sometimes sees some articles in Ming Pao and feels very incomprehensible.

Most of the things that the mainland people support, they often interpret them according to Western concepts and the "universal concepts" propagated by the West. Therefore, in many cases, their views on some issues are often quite different from the mainstream consciousness in the mainland. .

To make a simple analogy, we think that one plus one is equal to two, but they advertised a neutral and fair position, citing a lot of quotations, and Yunshan's analysis is a master, and finally they are very professional and calm, and come to a conclusion without any emotion: one plus one The result may actually be a negative number~www.wuxiaspot.com~ After reading those articles, you will feel that those articles are similar to those of the American spokesperson. “On the issue of the ownership of the disputed area, we don’t Holding our position, we support the peaceful negotiation of the dispute between the two parties,"

However, at the same time, other channels have been used to explicitly include the "disputed area" where they "do not hold a position" into the scope of US assistance.

It seems to be very fair, objective and neutral, but in fact, whether it is the **** or the head, it has long been too biased, and the crooked can not be crooked.

Of course, there are not many articles like this in Ming Pao, and Jin Dali also said, “The newspaper is the boss’s private tool, not the public’s public tool.”

As a company, the first thing a newspaper needs to consider is to bring returns to shareholders, and sometimes it is inevitable to cater to its users.

…………

"Then I will ask you to ping," the editor-in-chief of Sing Tao Daily said with a smile, "Yiping, have you been to the two Chinatowns in New York?"

"In Manhattan, I've been there before. I went to Flushing yesterday and I felt very kind," Feng Yiping said with a smile.

"Then what is your overall impression of Chinatown?"

Feng Yiping thought for a while, "The overall impression is that I feel that it is more Chinese than domestically."

"Hahaha," everyone nodded, but the editor-in-chief of the World Journal felt that something was wrong. This seemed to have started an interview. Shouldn't he ask questions first?

"Mr. Feng, we are very happy to see that you are currently the most successful representative of the young people in the world. We are both Chinese and we are very proud."

"So, with the continuous improvement of the mainland's comprehensive strength, will it compete with Taiwan and Hong Kong in many fields? In the future, will it take away many opportunities for young people in Taiwan and Hong Kong?" (To be continued. )