Vol 5 Chapter 639: Internet marketing

"So lively?" Feng Yiping held the computer and walked into the meeting room of Magic Workshop. Behind him was Jin Ling, who had always looked cold in the company.

Magic Workshop is the one with the closest style to Silicon Valley among all Jiasheng companies in China, and the meeting room is the same. The name is not unusual, and it is called "Wuthering Heights".

The meaning of this expression, naturally, has nothing to do with the novels and movies of the same name, and has nothing to do with love and revenge because of love. The main meaning is the intense debate here.

The layout of the meeting room is naturally different from the normal meeting rooms. On the whole, it is like a luxurious box with a bookcase.

There is a whole wall full of bookshelves, not all books are placed, there are also DVDs, and various models that are hand-produced at first glance, and some “works” that look very postmodern. Needless to say, these are naturally workshops. The masterpiece of the staff here.

It's just that since they are all placed in the conference room, these works are naturally not ordinary. They are all selected through a committee, and the annual awards are awarded every year.

In the center of the conference room is a large circle of sofas full of cushions, which can accommodate forty or fifty people.

In the opening in front of the sand, there is a stack of whiteboards that can be easily replaced and moved. Naturally, there is a large screen on the wall, which can be used for projection, and of course, it can also be used to watch movies.

At this time, the sofa was crowded with people. The magical workshop was naturally the main force. There were also executives from other domestic companies, including executives from the headquarters and the United States. They didn't know what they were talking about. Anyway, it was quite lively.

Feng Yiping took a look, and as expected, Xiao Zhijie left Wang Changning and squeezed into a place not far from Fang Yingzhi, talking happily.

This guy still has some thoughts.

"Stop first, let's talk," Feng Yiping interrupted everyone with a smile.

Liang Yonggao hurriedly pushed the whiteboard up for him.

"Xiao Cai is well trained," Feng Yiping joked with a smile.

"Why, it's Yiping that you have nurtured well," Xiao Cai has never stage fright.

In short, there is no place for Liang Yonggao to speak.

"Taking this opportunity to gather everyone here, I have an idea to discuss with you. Since I chose this place, it is naturally related to Magic Workshop."

"As everyone knows, Magic Workshop is the only free-range experimental field in our group. Many colleagues in this country may be envious of this working environment."

Several guys immediately said, "We also want to remodel the company's meeting room,"

"Hehe, there is a chance," Feng Yiping smiled, "but I haven't finished it yet. There are many things that everyone envy here, such as its organizational structure."

"I used to be in direct control of this place. Later, because of my energy, I didn't ask too much, but I have never sent a person in charge. Who knows that the supervisors of the various groups coordinated by themselves and completed the work very well."

"At the end of the day, I got it, so let's just do it. It's better to have the executives rotating the CEO. Everyone try to lead a company. The company also saves a lot of salary expenses."

Everyone laughed, but there were not many people who made noises about this article. The reason is simple. Most of the people here are the heads of a company. If they follow the model of Magic Workshop, won't they lose their jobs?

"So you have to work hard," Feng Yiping said with a nod, "otherwise your position in the future will also be rotated."

"It doesn't matter, we are confident to be the CEO with the longest rotation, and then we will use performance to speak, and let the rotating CEO nominate us as a full-time CEO," said Xiong Yuliang of Meijia.

His response was pretty good.

Of course, it is mainly the confidence that Meijia's first store brought him.

"Of course, Magic Workshop has his particularity. This is the team with the youngest average age in the group. Here, our main force is the graduates of the past two years."

"Everyone knows that this is a redesigned company. What everyone knows better is that this is the most effective company in the group."

Liang Yonggao straightened their chests somewhat proudly.

"Of course, the success of Magic Workshop actually proves another excellent designer, that is Jobs's point of view. As long as the products we design are good enough, then we can ignore the needs of users and actively create needs. "

"What I can tell everyone is that some of the designs of our workshop have indeed been affirmed and recognized by Jobs, and he even changed his views on Chinese design."

Drucker took the lead and applauded. They actually knew Jobs's ability best.

"What I want to discuss with you today is some deeper or longer-term ideas about Magic Workshop."

"Combined with the characteristics of Magic Workshop, I think this is a company that is very suitable for network marketing. It just so happens that our own online platform will be launched. Magic Workshop will also have its own flagship store on it. What everyone shared is how to do good marketing through the Internet."

Feng Yiping has not discussed this topic with anyone, including Jin Ling. Such a new topic has naturally successfully attracted everyone’s attention. No one is leaning on the sofa lazily, one by one. Staring at Feng Yiping intently.

"Combined with our successful experience in operating NEXTDOOR in the United States, in order to successfully operate the Magic Workshop, I think our first step should be to do this well,"

He wrote two words and one word on the whiteboard, "Community,"

"However, because it is different from NEXTDOOR in nature, this community should be established based on the characteristics of our products. The product positioning of our Magic Workshop is for those who pursue the quality of life and like high-tech professionals."

"The first step of our online marketing is to use some means to make some of these, especially those target users who have used our products, become our **** fans. Later, this part of the **** fans will tell themselves Recommended by friends and acquaintances, then our fan base can grow like a snowball."

This is not difficult to understand. Xiao Zhijie immediately said, "This is to cultivate the market."

"Yes, not all," Feng Yiping nodded, "We can currently use blogs as the main base to expand our fans, and at the same time establish our forums to attract fans to participate in discussions."

"The next step is the second step," Feng Yiping wrote two words and one word, "Internal test, Beta,"

"That is, each of our products, after designing an engineering prototype, can provide opportunities for those die-hard fans to experience,"

He looked at the old people in the magic workshop who were whispering below, "Yes, we actually did this. Our first product, an electric car, was experienced by many alumni and classmates from brother schools before mass production. It’s just not systematic enough before,"

"Now I hope to systemize this step. After the engineering machine comes out, let the iron powder test. Based on their feedback, we can better improve our products."

"At the same time, I think if I get such a scarce opportunity, I will inevitably show off to the people around me. This is actually helping us spread word of mouth and do free publicity."

"After this is the third step, mass production and pre-sales. In this regard, I think Apple has given us a good reference."

"The most important link for them at this stage ~www.wuxiaspot.com~ is the product launch event, inviting our fans, our supporting suppliers, and media reporters to participate, and the purpose is to pass on the product launch information. Become the focus of online topics and discussions..."

"In the social marketing after the product launch, we must also use a variety of methods, such as lottery draws, which can create awareness of the scarcity of products, and stimulate users to spread and share the products step by step..."

"The above is what I want to discuss with you today. I call this Internet marketing."

After talking with everyone for more than half an hour, Feng Yiping wrote these five characters on the whiteboard.

This is actually the essence of the well-known Xiaomi model later.

In fact, since the time when he founded Magic Workshop, he has been using this idea. The definition of Magic Workshop is an Internet brand. He believes that the time is ripe enough.

"Now, what do you think you can add?"

The following discussion suddenly heated up.......