Vol 5 Chapter 710: You're welcome

"Arrogant?" Jobs stunned, stopped walking back and forth, stopped, and looked at Feng Yiping's eyes at this time, very cold and sharp.

But Feng Yiping, who is already familiar with him, doesn't care too much about his mannerisms.

Because this can be said to be his normal state at work, it has nothing to do with whether your opinion is good or bad, and whether what you say is pleasant or not.

"Yes, it's arrogance," Feng Yiping met his unwelcome gaze, and did not hesitate to confirm his point of view.

Another characteristic of Jobs, he also knows that he is a pragmatic person, so what he can't tolerate most is those fools who don't have correct opinions, but he actually has a high tolerance for smart people who give correct opinions. degree.

As long as your opinion is reasonable, you can put it forward by blowing beard and staring, and he can accept it.

Moreover, considering Feng Yiping's achievements now, he has no need to accommodate anyone at all, even if it is Jobs.

Apple's arrogance in China, is this conclusion still questionable? From pre-sale to in-sale to after-sale, at which stage is Apple not arrogant in China?

From the past to the present, if there is no own factor, it will be the same ten years later. In its most important single market, the consistent arrogance is a mess.

"You didn't know if you didn't come. After you came, even if you just look at it, you can understand a lot of things, right?"

"The two-day itinerary really made me understand a lot of things," Jobs said.

"I think, at least in theory, including Apple, no IT company has a reason not to value China, right?" Feng Yiping continued.

Jobs nodded.

"But what about Apple? At least two days ago, as a well-known founder with many fans in China, as a person who has won the title of "Forbes" CEO of the year many times, you are still insulated from China, right? ?"

Jobs's attitude has eased, but at the end of Feng Yiping's three sentences are "right?", similar to parallel sentences, expressing strong personal emotions.

"This also shows that no matter what the reason is, you are deceived by the following or do not have a correct understanding of China. In short, from a general mentality, you just don't pay enough attention to the Chinese market, right?"

Feng Yiping said again.

"Because even you, the person at the helm, don't pay much attention to the people below, naturally the same, right?"

"All of these can be answered from the final services and products. To give a simple example, Apple has many Japanese versions of software products, but almost no Chinese version,"

"Yes, those professionals who like Apple won't have a problem with English, but this is an obvious attitude problem, because on the whole, the average English level in our country is not too high."

"But for a company like Apple that has won many international technology awards, what does it mean to develop a Chinese version of software based on the original software?"

To Feng Yiping said so much, Steve Jobs was a little speechless to feel about it, because it was the case.

"Let's look at it from a more professional perspective. Since 1992, when Apple entered China 13 years ago, Apple has never announced any clear R&D, production or sales strategies in such a huge regional market."

"Even externally, even the financial report in China cannot be provided, which is really difficult to understand,"

"Also," Jobs had already sat down, and it seemed that he was recording the specific aspects Feng Yiping said.

"After entering China for 13 years, I still only opened offices in four cities. You have been to the province where my hometown is located. Right, it is definitely a huge potential. But in such a city, they want to buy an iPod. I couldn’t find a place. I heard my employees complain about this problem more than once."

"In addition, related product information is also very opaque,"

"In terms of business division, apart from rb being an independent region, China, which has such a large market potential, is actually just in the same position as South Korea and Thailand..."

"Therefore, there are few promotion activities, and even many channel vendors have very limited understanding of Apple and you. How can we expect them to promote our products to more users?"

"The headquarters, which doesn't know the specific situation, has a high degree of centralization of specific businesses and teams. It does not consider the development of the district to adapt to the local subculture, but copy the set of headquarters."

"However, the headquarters is mainly research and development, and the division is mainly sales. Can the two be treated the same? In this regard, we can consider learning from Charlie’s McDonald’s. McDonald’s has established a local subculture in China. "...

Feng Yiping, who has not always been a fruit fan, will help those who later sold kidney support but were treated rudely by Apple.

This way, he blocked Jobs's face, criticized Apple against the wall, hung it on the beam, and Steve Jobs took notes seriously. Such a thing really feels good.

"I believe that as long as we pay attention to it from a mentality, the Chinese market will definitely bring about bursts of results,"

On this point, he is not just talking about it.

It seems that a few years later, when Apple’s second store in the capital, that is, the Joy City store opened, it happened to encounter the launch of the iphone4. As a result, the second store in Joy City had sales more than that day. 380 million yuan.

380 million a day! The vast majority of domestic companies, after a year of hard work, are unable to complete such sales.

After the ipad went on the market in China, the four retail stores in China at that time had sales of more than 120 million U.S. dollars.

This is the goal that more companies have been unable to achieve after a whole year of hard work.

"You're right, I should have come earlier," Feng Yiping said so much, hating iron and steel, and Jobs finally relaxed, and finally gained confidence and confidence.

"I also believe that as long as we pay more attention to the quality of our products, we will definitely make great achievements in China,"

"However, you can give me some more suggestions in these aspects in the future,"

"No problem," Feng Yiping promised readily. As long as Jobs asks, he will do his best.

"Then I also hope that the company can give me more rights to buy some stocks. If there are another million shares, I will be very happy," Feng Yiping also took the opportunity to make his request.

"You have more confidence in the development of our stock price than I am," Jobs said with a smile.

Indeed, on more than one occasion, he did not have confidence in Apple’s stock price. He said that in the year he was kicked out of Apple, he only left one share in order to be eligible to participate in the board of directors. He took other Apple shares that he held. All sold clean.

If he kept holding those stocks, and later the world's richest man, there would be nothing like Bill Gates and Buffett.

"I will convene a board of directors to discuss your request," Jobs stood up and pushed him out the door. "Good night,"

…………

In the morning, the coolness is getting heavier and heavier. At the peak of work, the old horse took the coat and briefcase from the young, soft woman who was as soft as water, "go away."

"Be careful on the road, go home early," said softly over there.

Lao Ma looked at her deeply, "Well," walked out the door quickly.

The driver was already standing in front of the villa and opened the door for him very professionally, "Morning, Director,"

Majestic but casually nodded, and glanced at the front row, "Where is Xiao Jiang?"

Secretary Jiang Mingkai would often follow the car to pick him up early in the morning.

"He can't get through. Maybe something happened at home this morning,"

Lao Ma didn't take it too seriously. He had told him that he would not pick him up in the morning, but Jiang Mingkai insisted that he could only follow him. It is not incomprehensible that he does not come once in a while.

As soon as he sat firmly, the car drove out steadily. He picked up the newspaper in the next seat, scanned the front page slightly, and then looked down. He couldn't help but feel a little nervous. At the beginning, he made himself a cold sweat. The guy with the uncomfortable heart is looking at himself with a smile.

Compared with that time, this guy's current strength is a lot stronger, from a rich man to a super rich man, from the richest man in the mainland to the richest man in Asia and a Chinese.

Look at the visiting group he brought this time, that is, his circle of friends, all those people are dazzling.

The official attitude towards him has also been adjusted accordingly. In the past, the city leaders did not have to see him every time they came to the city, but now, when he comes once, the main leaders of the city will definitely meet him once.

As he can see now, the other person in the photo is the leader of the city. The two hold hands and smile at the camera.

Lao Ma was a little fortunate. Fortunately, when his son had a conflict with him, the relationship between him and the city leaders was not so close. At that time, speaking for them openly was just the district leaders.

If not, at that time, I was afraid that the city leaders would give instructions for the crash caused by his son. Then my life, tsk tsk, maybe, it would really be tossing into the hospital.

The content of the news is nothing more than that set. The leader cordially met with Feng Yiping from the United States and the delegation of American entrepreneurs. Look, those dazzling American entrepreneurs are all lined up behind Feng Yiping’s name. What does it illustrate? This shows his position in the minds of city leaders.

The reason for this status is naturally because of his massive investment in the city.

The top entrepreneurs who came to the United States this time really don't necessarily invest so much in the city like him.

Just a few years ago, the city received the richest man in the world, the president of Microsoft, with high standards. What happened? It didn't bring much investment, at least, it didn't match that person's net worth.

But look at Feng Yiping. In the city, there are new investment projects every year. Some of them still make up for the blank areas in the city. The key is that they have developed well in these new areas. This is the leader. Like entrepreneurs.

Because a successful company that has opened up a new field is tantamount to broadening the scope of investment promotion in the city. At the same time, such a company is also very exemplary and will attract more people to invest in that field.

What's more, the electronic map company he newly invested in said that the goal is to be listed on the Nasdaq. Leaders like this company~www.wuxiaspot.com~ to compare with him, his son, alas!

However, speaking of it, after that incident, he is considered mature. Not only can he practice with Mr. Wang himself, he can also objectively connect himself and Mr. Wang more closely.

At the same time, by staying with Mr. Wang, he can also know more people, and it is not that some of those people cannot develop into their own circle of friends in the future.

"Director, slow down," the car drove to the unit steadily, and the driver again carefully guarded him to get off.

At this time, it was the peak of everyone's work. The door was so lively, the old horse nodded dignifiedly and perfunctorily to those who greeted him, and glanced at the door. It was strange that Xiao Jiang was not here waiting for him.

According to the previous habit, if he can't get home, he will definitely be at the door, waiting for himself enthusiastically holding a water glass.

"Director Li," a colleague who had a good relationship with him also arrived, and Ma took the initiative to greet him for the first time this morning.

"Morning," Director Li just nodded briefly at him, without a word of extra, he hurriedly walked inside.

This old Li, the unit has nothing urgent recently. What is he doing so fast, as if he is hiding from someone? Ma Xin said.

Following that, he was shocked, what was thinking of me? As if thinking of something very important, he shook his head. It didn't matter anyway, he continued to walk inward.

However, the one in front, who is from that room, is looking at him furtively? Lao Ma gave a majestic look, but at that moment, as if there was a basin of cold water pouring down his head, he slammed his soul sharply and looked at the people around him seriously for the first time. At this moment, his heart suddenly It's getting colder. Why does it seem that everyone is avoiding themselves?