Vol 5 Chapter 749: Refuse

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Bao Zhuoyuan wore a small British plaid suit, smiled and stopped here and chatted there in Frontier magazine.

When drinking tea with an old friend, he also laughed at himself for being a toil. He obviously retired. It is the second time he retired. Now he is only a consultant. He still can't let go of a lot of work and is always involuntary. Ran towards the office.

The result was immediately besieged by old friends, "Can you stop showing off?" they said.

These old people in their magazine industry, these people who retired after Bao Zhuoyuan's first retirement and traveled around the world for years, who wouldn't envy Bao Zhuoyuan? Who doesn't envy Bao Zhuoyuan's good luck?

When Bao Zhuoyuan came out again under Feng Yiping's persuasion, they were actually very optimistic.

I want to be a serious political and economic publication in Hong Kong, but also to have a world-class influence. Hearing this news, many of them have persuaded Bao Zhuoyuan. It is good for young people to have dreams. We all When you are old, too many dreams will affect sleep.

But I don't know what kind of ecstasy soup the young man from inland puts Bao Zhuoyuan into. He really is so stubborn that he can't persuade him no matter what.

Out of concern, for support, or other unspeakable thoughts, they all became subscribers of Frontier magazine.

They looked at the first issue of "Frontier" published on the 5th of the first month of the new millennium with the most professional eyes. As a result, they couldn't feel Bao Zhuoyuan's confidence and only saw a lot of possible troubles.

The first chapter on the outlook for the new year reveals the ambitions of Frontier magazine. From the key elections that year, to the global economic situation, and the economic trends of several major countries, they are all clear. Gives very specific opinions.

In the blue-green dispute on Treasure Island, who will prevail? Who will win the US presidential election? What will happen to the world economic situation, the specific points of growth, the number of growth points of the U.S. economy..., even these are clearly stated.

In their view, these clear explanations can impress some readers at this time, but when those things are revealed one by one, it may be slaps again and again.

So how can these things be so specific?

They had also read the cutting edge of the "Blue Ocean Strategy" that was published on the inaugural issue at that time, but they did not think that the so-called strategy was so remarkable at that time, what kind of articles they had not read.

They still remember very clearly that in the first few months, there were no foreign advertisements in Frontier magazine. They were just some products of Jiasheng. Loss was inevitable.

Of course, they also said that the main reason for the lack of advertisements in magazines is to blame themselves for being too demanding. It's not that the advertisements of Fortune 500 companies do not cheat. If someone really comes to give money, they won't?

Who knows that they will pick up soon, the "Blue Ocean Strategy" written by Feng Yiping himself will be recognized by so many people.

Then, the things they wrote in the first issue of the year happened one by one, and their judgments that were so easy for people to grasp at the beginning were surprisingly accurate....

Soon, they had more and more subscribers, the first truly international advertising users, and more international advertising users...

The most important method they use is not surprising at all. It is publishing the popular "Blue Ocean Strategy" chapter in the magazine, just as Mr. Cha started to write martial arts every day for the sales of Ming Pao.

It's just that such a simple but effective method is not easy to replicate. First and foremost, the most important point is to have a very attractive work.

In short, the current "Frontier" magazine is not only the shortest establishment of all publications in Hong Kong, but it is also the most well-known publication in the world and the most effective publication in Hong Kong. It is also the young man in Hong Kong who is most willing to work. Publications.

Everyone has been relaxed for four years, but you Bao Zhuoyuan created such a magazine in less than four years. How can you not envy you?

Why is your complaining and complaining not showing off?

Bao Zhuoyuan also feels that his actions, in the eyes of particularly sensitive people, really mean something to show off, but what can I do? I really can't do without my current job.

Of course, for his sake, he is naturally a sensible person. As a consultant, of course he will not fight for power with his successor Gao Yiming, and only do what he deserves.

"President Bao, take a look, is this okay?" A young employee said while holding his computer, pointing to the sentence on it.

"I think this, this way... adjust it, it will express better, what do you think?"

As an veteran editor with decades of experience, he may not be able to write one thing best, but how to write one thing is inappropriate, he is very clear.

The ones he casually brought here are all very good demonstrations. The key point is that he is very humble when speaking. This retired old man is currently more popular than when he was the head of the magazine.

At this time, the sales department in charge of marketing is the department in the magazine that has no time to greet him. They will be really busy. Some of them will have meetings in the conference room. Those who stayed will be Busy answering the phone.

And this is also the area where Bao Zhuoyuan has visited the most today. Judging from the atmosphere here, Lao Bao feels that he is going to repeat the success of the previous "Blue Ocean Strategy".

He stood there with his hands behind his back, listening to the girls answering the phone.

Usually after a few words of greeting, we enter the topic, "Sorry sir, the advertisement in our magazine is sold out."

Sometimes, several girls said this sentence at the same time, as if it caused resonance in the air China.

At this time, Bao Zhuoyuan was most proud of it. He briefly checked the phone registration and found that they were all the top brands in various industries.

Let them beg the magazine, let them do more advertising, and then be rejected mercilessly, such a thing, ha ha, happy! pride!

There was a sound of footsteps ahead. Bao Zhuoyuan looked back. Gao Yiming, the new head of the magazine, was leaving the conference room with a group of people. They were talking and laughing, passing by Bao Zhuoyuan, "Hello, Mr. Bao, "Gao Yiming always refers to Bao Zhuoyuan by his original position.

Although it has been repeatedly emphasized that this is not necessary, his behavior still makes Bao Zhuoyuan feel a little warm.

"President Bao is good," the people behind Gao Yiming greeted him with a smile at this time, "President Bao is good,"

"So it's you? Hello!" Bao Zhuoyuan took a look. This was the BMW team that first advertised in Frontier magazine.

"President Bao, to be honest, it's not very good. We were the first company to cooperate with the magazine, but Mr. Gao never gave us the opportunity to increase advertising in the next few issues."

Sure enough, because of this! Bao Zhuoyuan thought.

Just because the newspaper reported about Feng Yiping’s new theory, he immediately concluded that according to Feng Yiping’s temperament, he must let his own "Frontier" take a ride. Then you can imagine the next thing, there will definitely be more People who subscribe to these issues of the magazine are naturally the best advertising opportunity.

I believe that many companies have thought of this, and they all believe that Feng Yiping’s Big Data book this time will be as successful as the Blue Ocean Strategy.

That's why BMW came to discuss the increase in advertising.

"Mr. Chen, you really understand Mr. Gao for this matter. There are so many advertising spaces~www.wuxiaspot.com~ and there are already owners one by one. He really can't help it."

Gao Yiming respects him, so he always calls him chief executive, he naturally also respects Gao Yiming.

"Furthermore, as a regular customer, you should also be aware that our cutting-edge advertising has been sold out at the advertising investment conference at the end of each year."

"Okay," BMW didn't think of such a thing. The companies that called to increase advertising were not unexpected. It's just that there is nothing to ask, right? What if there are too many?

What if they do a supplement for this?

The person who sent away the BMW, the old and new leaders stood at the door of the magazine, equally proud.

Advertising has always been the key to the survival of a publication. They can refuse so many top brands' requests to increase advertising, and they don’t need so much money to send to their door. This is absolutely impossible for others in the industry. Thing.

Gao Yiming suddenly said, "President Bao, do you think Mr. Feng will publish a monograph next year?" For mobile phone users, please browse and read for a better reading experience.