Vol 5 Chapter 789: online
Because they were worried about their son and unprofessional, Feng Zhenchang and Mei Qiuping had to take a walk on the street and see everyone's reactions before they could judge whether the new business that their son values very much would go wrong.
But for professionals, it is not so troublesome at all.
On the morning of December 2, when Lao Ma opened the newly launched Jiasheng Mall website, at first glance, he felt that this would be a success.
He is not a professional, and he can't say specifically which parts of this website are better than his own, but his first impression is that the website of Jiasheng Shopping Mall is better than his own.
"To be more specific, this website looks very angry, and even has a sense of authority. My description may not be accurate. However, from my personal feelings, the feeling of his website is to shop on it. , It is guaranteed, what do you think?"
The object of the old Ma's question was a large group of guys who seemed to have dark circles under their eyes.
In terms of the launch time, Jiasheng Mall is also very different from many previous Jiasheng websites, not at 8 or 9 in the morning, but on time at zero.
A big helper of Lao Ma has been studying the website of Jiasheng Mall since then.
"First of all, I have to say that the website design of Jiasheng Mall is the best overall effect in the current e-commerce platform. This is very normal," said the technical director of Lao Ma. "Because it is the latest online website, it will definitely include We have learned successful experience in the design of e-commerce websites,"
This is reasonable. Jiasheng’s website design would be strange if it did not learn from their predecessors.
"Specifically, from color to layout to fonts, they are indeed excellent and very coordinated. In this regard, it is not excluded that they have used the power of a third party," the technical director pointed to the website to analyze and said his own guess .
"The third party?" This conclusion seems a bit sloppy. The domestic ones are very good in this regard, even better than them, better than Jiasheng, it is really hard to find.
"We know that Google's web design is notoriously good, and Mr. Feng is also a major shareholder of Google. He also interacts with the two founders. There is no difficulty in letting them check or directly help."
His speculation was indeed very accurate. The design of the website was the same as before. Feng Yiping asked Meyer again.
"What about marketing?" Lao Ma asked, looking at the flashing 12.12 on the website.
He suggested the shopping festival at the time, but Feng Yiping decided the name of the shopping festival smoothly and named it after the date of the day when the promotion season of Jiasheng Mall started.
Lao Ma has always had a doubt, as if Feng Yiping had a similar plan for this matter.
He estimated that if he did not mention it, Feng Yiping himself might announce a similar decision.
"Very good. Their publicity for this promotion season has accurately grasped the points that everyone cares about. The quality is guaranteed; the price is affordable: both the manufacturer and the platform are profitable; the delivery is fast and the return and exchange are convenient...,"
"We also said that in the previous eBay, if the 100 million yuan in publicity costs were not used to contain us, not only would it be used to put those dry advertisements everywhere, but also to organize such a shopping festival, directly Billion in subsidies to users,"
"Then we believe that the current domestic e-commerce field cannot be as lively as it is now, or it is very likely that there will not be so many things in other homes, including ours,"
Afterwards, Zhuge Liang is always easy to do, and their analysis this time is really embarrassing.
If eBay were able to hold such a shopping festival before, what would be the result of their competition with their own parties? That's really a different story. People don't necessarily have the same name as advertising, but they will remember those merchants who really give their own profits.
Or, if you can hold such a shopping festival in your own home, why should you worry about latecomers like Jiasheng?
For their platforms, such activities are a good opportunity to attract users on a large scale at the lowest cost.
If most of these active Internet users have become their own users, what are they afraid of?
"What's the point of saying this now?" Old Ma said.
Yeah, what's the point? Such thoughts are only annoying.
Well, it's just a metaphor, why is it not humorous at all? "The operation of this event is excellent. The price during the promotion period is very interesting. We have made comparisons. Many similar products of similar brands will be sold at least 10% higher than theirs. "
Lao Ma was not surprised by this question, because it was not discovered now, they had already found it helplessly before.
But on their platform, many merchants are regional agents of some brands, and their strength is limited. The profit they make as best as they can is naturally not comparable to the flagship stores of those brands in Jiasheng Mall.
What's more, Jiasheng also used 200 million yuan to subsidize, this is the preferential benefit...
And such a move, Lao Ma can't do it either.
"Not only that, since the first day of launch, there have been many merchants actively carrying out various promotions. As we expected, no matter how long the promotion period is, they always feel that it is not long enough."
This is also very intuitive. Lao Ma can see it clearly from the content on the homepage.
"What about their sales forecast for this event?" Old Ma asked.
"Based on a variety of factors, we have received news from the relevant banks. Jiasheng Mall hopes that the sales of this promotion starting on December 12 will reach 5 billion. It is still relatively reliable." This question, by Cai Always answer in person.
"This is our estimate of their possible sales in each category," he handed Lao Ma a document with a chart.
"Five billion," Lao Ma didn't have time to read the detailed analysis above. He shook his head. Such a goal is really a very difficult task for him, but for Jiasheng, it is not too big. difficult.
He looked at a small piece on the homepage of Jiasheng Mall, where it was written about car pre-sales, and they even did car sales.
And the pre-sold cars are still in demand like Passat.
I am a predecessor in e-commerce, but I have never thought about such a project before.
"I see, there are still nearly ten days before the promotion starts. I suggest that you integrate what you have learned from Jiasheng into your work as soon as possible."
As soon as those people left, he couldn't help sighing. Although this competition hasn't started yet, it seems that the results are already very obvious.
"This may be regarded as a good thing, to let them not be so proud," Mr. Cai said.
"I can only think about it like this~www.wuxiaspot.com~ right? I don't know, how many registered users have they got since it went online?"
…………
Feng Yiping still doesn't know the question that Lao Ma wants to know.
For the smooth launch of Jiasheng Mall, and for the smooth development of Jiasheng Mall after it went online, he was really exhausted these days, but on the day when the day finally came, he looked a little uncharacteristically indifferent.
Not only did I not experience the website after it went live for the first time, but I still haven't visited it after 6:00 in the morning, and I didn't even go to the office, which is a bit like giving myself a holiday.
After breakfast, he went to the gym to soak for more than an hour, and now he was drinking coffee in the lobby on the top floor, basking in the sometimes shaky sun, and he had reached his third cup.
Since I woke up in the morning, the headset that I wore on my head has never been taken off until now. Wu Qian understands that he doesn't want to be disturbed at all.
The summed up pieces of exciting data were placed on the coffee table in front of him one after another, and he did not take a look. It seemed that he had completely forgotten what day it was, as if he had forgotten how many people downstairs had never seen before. Being busy is the same as how many people are cheering for their achievements.
The e-mail alert sounded again, and Wu Qian, who was full of joy, took down the good news briefly and put it on the coffee table in front of Feng Yiping, and found that he was still in the empty state, and the whole person radiated a melancholy. The lazy breath is worthy of at least three old people who have been sitting on the wall and basking in the sun.
What music does he listen to this morning?
Only Feng Yiping knows this question, that is, there is no music at all, and the pair of headphones on his head are just props...
