Vol 5 Chapter 801: They are more helpless

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Chapter 801 They are even more helpless

Under the Jiasheng Mall, and its affiliated companies, they are all fighting for the upcoming double 12 start. There are still many people who can't sit still.

The 18th floor of a landmark building at this time in the capital's Yansha business district will be filled with heavy male hormones, with words like "beat, dry, grass" in your ears.

The staff who walked quickly have a high spirit of fighting spirit. They have already regarded Jiasheng Mall as the other opponent they have always cared about most.

It is really the early promotion of Jiasheng Mall, which focuses on home appliances, which firmly moved their cake.

In our country, in terms of comprehensive hypermarkets, it is indeed lagging behind the world's first-class level, so after entering the country, including Wal-Mart and Carrefour, they can successfully conquer cities across the country and start a family.

But in another retail field, the 3C home appliance field, our country can say that it has at least caught up to the world-class level.

After entering the new century, the distribution channels of our country’s home appliance industry have undergone significant changes. Specialized home appliance chains, a new format and new sales force, have risen rapidly, and will soon become a leading manufacturer of traditional manufacturers. The cooperation model caused a serious impact and quickly achieved great success.

At present, especially in first-tier cities, more than 65% of the 3C home appliance market is occupied by specialized home appliance chain companies.

In China, it has always been a model, and soon there will be many follow-ups, and home appliance chains are the same. At present, there are many regional or cross-regional home appliance chain companies across the country, but the most Representatively, they are also leaders in this industry. There are two in the country, one north and one south.

Headquartered in the capital, this one is not only the leader of the home appliance chain industry, but also the leader of domestic private enterprises-if there is no Jiasheng.

The founder of the same company, Mr. Huang, is also very hot this year. Especially this year, he successfully used the backdoor market in Hong Kong, allowing his wealth to quickly exceed the 10 billion mark, and he almost became the richest man in China. The words of Yiping.

He ranked second in the 100 rich list released by Hurun in October.

However, although there is only one position difference, the data gap is huge, one is over tens of billions of dollars, and the other is over tens of billions of yuan.

Judging from the figures on Hu Run's list, which is always criticized for inaccurate figures, their personal wealth has differed by more than ten times.

No way, Google's market, the pull of Feng Yiping's net worth is huge.

Regarding this result, President Huang, who was also young and poor in his childhood, didn’t know if he was upset before, no one knew, but this time, he was very upset with Jiasheng. Everyone can feel it when the company is next. .

When the merchants in Wuliao who set up shops on the street were happy to be able to buy large appliances with guaranteed quality and affordable prices in Jiasheng Mall this time, the savvy manager Huang had already seen Jia If Shengshang Mall successfully rises, it will have a huge impact on their physical stores.

This kind of worry, when eBay and Amazon entered the country, when Lao Ma’s company made efforts, he was not unused, but there has never been a Jiasheng Mall about to go online this time, it came violently.

Although Feng Yiping has always been very humble in public interviews, he attributed his success to this good era, good policies, good opportunities, good employees, good luck..., but Mr. Huang also struggled from the bottom up like this The people who came here knew very well that all of this represented the outstanding ability of Jiasheng.

Before Jiasheng was able to succeed in so many industries, it is very likely that its new project, this e-commerce project, will also be successful.

At this time, it is not the first time that related meetings are being held in the conference room. In addition, how to effectively deal with the possible impact of Jiasheng Mall and how to fight this battle will be held by Mr. Huang himself. This is the fifth time that the meeting has accumulated more than 20 hours.

Such data can also illustrate the helplessness of President Huang himself and his team from one aspect.

He Jiasheng will make all the preparations properly. Even the project plan requires that there is no typo before implementing a project. Different, Huang always pays attention to three points of assurance. Opportunity strikes, one feels dry.

After discussing for so long now, he still hasn't taken any action, which shows that he has neither feeling nor seeing the opportunity, even the three-point confidence.

When Jiasheng was in Feng Yiping, after he really started his own business, he did not have any color of family company, but the family color of Huang's company is still very grand.

Among the company's executives, there is her wife, his brother and sister, including his brother-in-law. Of course, his later experience has proved that this arrangement is actually very effective.

The other executives present are also his old courtiers.

He was very polite to the security staff downstairs of the group and the cleaners. He would take the initiative to say hello when he saw him. He was also very loyal to these old officials, he would forgive your mistakes and give generous rewards...

But at the same time, he is also a stern and domineering boss, who is awe-inspiring. Many employees in the headquarters dare not even speak out when talking about him.

But in today’s meeting, everyone’s silence was really not because of awe of him. When he held a meeting, he could still listen to everyone’s opinions.

"If we correspondingly reduce all the same products in the store to the same amount as Jiasheng advertised, how much do we need to invest?" Mr. Huang took the initiative to break the silence.

Price wars are what they do best and do the most smoothly.

The reason why his company can quickly grow to its current scale and achieve such impressive results is closely related to his nickname of price butcher.

Objectively speaking, the reason why the home appliance industry in our country was later regarded as competitive in the world has something to do with them.

It was they who broke the original price system of home appliance manufacturers several times, allowing consumers to buy large and large home appliances at a much lower price.

Its most famous is the 2000 move to break the price of color TVs.

To a certain extent, this also forces manufacturers to find ways to reduce costs, or adopt a differentiation strategy in the product system.

"We have done calculations, if we add a store in the city, our total investment should exceed 500 million yuan," the financial director quickly gave a figure.

This 500 million is expected to exceed the annual net profit.

He didn’t say this. Mr. Huang should be clear, but he still reminded, “Hong Kong’s regulatory agencies have strict requirements on municipal companies.”

Again, things are always two-sided. Successfully being in Hong Kong and becoming the first domestic appliance chain company in Hong Kong has allowed his personal wealth to increase rapidly, but at the same time, it is tantamount to finding one for himself. Strict mother-in-law, there are so many things that you cannot do as you like in the past.

"Isn't Jiasheng's own investment only two hundred million?" someone asked.

"The other part is discounts from manufacturers, our pricing, and their pricing are two different models," said the financial director.

This time, these manufacturers have really paid for it. Moreover, if the manufacturers choose to do this, it is very likely that it has nothing to do with the actions of their home appliance chain companies.

"Or, as before, we can directly reduce the price to the same level as Jiasheng?" someone suggested.

It is not the first time that they do not discuss the price reduction with the manufacturers.

This proposal was opposed by everyone. The main reason is that it is really inappropriate to do so at this time.

Feng Yiping has always emphasized that not only to satisfy users, but also to have a good relationship with suppliers, but their company does not act like Feng Yiping. Most of their energy is used to please users. Take the supplier for surgery.

In March of Yangchun, their negotiations with Gree ended in failure. The already emerging Queen Dong was very tough and determined not to meet their request to lower the supply price. Therefore, they even thought that the current domestic air-conditioning industry The boss of Gree issued a clearing order.

In the golden autumn season of this year, without notifying the supplier, they launched a promotional plan to make the supplier skip their feet. Regardless of the manufacturer's suggested retail price, the listed price of the goods on sale was adjusted to the purchase price.

Such a unilateral move triggered many suppliers at the time to publicly advertise to them that they wanted to strike.

This matter has just been resolved. At this time, let's do it again? Even if it really makes those manufacturers exhaust their patience.

There must be a limit for a customer to bully a shop?

"After the overall comparison, how big is our price gap?" Huang asked further.

"The average is over 30%," the subordinate replied.

Part of this 30% is due to Jiasheng’s subsidies.

Another part is the cost of logistics.

According to the model of Jiasheng Mall, the current sales of home appliance manufacturers in big cities only need to move the warehouse up to two times, once from the manufacturer’s warehouse, to Jiasheng’s transfer center, and then from the transfer center, directly to the user.

However, according to their model, home appliances must be moved from the manufacturer to the consumer 6 to 8 times on average, which naturally results in higher losses and costs.

But of the 30% gap, more is generated by their company.

The 30-odd suppliers in the past wanted to unite and knock on Jiasheng again. This is a very typical behavior of store bullying.

But speaking of it, they themselves are quite pitiful, especially when they are cooperating with two home appliance chain giants in the north and south, they are often bullied and have no backhands.

Beginning in the 1990s, the consumer market began to shift from a seller's market during a material shortage period to a buyer's market with oversupply. Household appliance retail giants like them are naturally all appliance manufacturers and key cooperation targets.

A simple logic is that if you want to get good sales performance, you have to occupy a prime position in the store, and this requires paying more—the so-called entry fee. Such a thing, at the beginning, even the manufacturer actively does it. of.

Who would refuse such a good thing?

Up to now, the entry fee has been increasing year by year, and various comprehensive costs are also increasing in a magical way~www.wuxiaspot.com~ From the contract selection fee, rack fee, monthly rebate fee, advertising fee, gross profit compensation, etc. The charges for occupying store resources, as well as the uncontracted shop opening fees, sponsorship fees, DM advertising fees, shop celebration fees, festival fees..., etc., are "exorbitant taxes" imposed by force.

Do you want sales? Want? To pay a fee.

These costs are currently as high as 20% of the commodity value.

In particular, Mr. Huang’s company, which always insists on low prices, does not make much profit in the consumer market. In the company’s income, these expenses are the bulk of the company’s income. For a few years, these expenses, even a few of the company’s net profit Times.

This is also one of the reasons why home appliance manufacturers are so interested in Jiasheng Mall.

To open a store in Jiasheng Mall, they don’t need to go through any intermediaries, currently there is no charge, and there is no billing period. The spot is settled, directly facing the end consumers, and they can directly receive the most authentic feedback from the end consumers. .

If the sales in Jiasheng Mall are doing well, it is definitely a good news for them. They finally found a way out, a channel that is completely controlled by themselves outside of these powerful and somewhat rude home appliance chain companies.

"I heard that many manufacturers, in addition to the key account department, have set up another team to be responsible for the sales of Jiasheng Mall,"

"Everyone think about it again and see how to deal with it," Mr. Huang got up and left this meeting that once again made him feel a little frustrated.

He has always believed that people are almost the same, only one step away, sometimes only half a step.

But it seems that Feng Yiping's layout is ahead of him. It's really not a step or two. He doesn't have any good ideas about how to deal with it.

He looked at the sky outside. This winter, it seemed very cold.

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