Vol 5 Chapter 1151: Bitterly

This abnormal silence was naturally short-lived, and then it was like a volcanic eruption.

drop out? Don't we want face!

"That is the most potential e-commerce market in the world,"

In this regard, if you say that these guys who have rarely been to the mainland of China before, they just take this as a speculation that everyone thinks for granted, then before the Lunar New Year last year, Jiasheng Mall launched the big promotion , Let them have an intuitive understanding of this.

In that short ten-day period, the strength of the Chinese people burst out and clarified a problem to them over and over again. That is the veritable e-commerce market with the largest potential in the world.

So, for such a market with huge potential, should we give up so obediently? Then stood aside and watched the Chinese e-commerce company, which is based on Feng Yiping’s company, making a lot of money?

"Such a field with great potential has never been a track and field match in a stadium. A momentary victory does not explain any problem. Please, how long has Feng Yiping's e-commerce company been established?"

"They have an advantage now, but it doesn't mean they will survive until next year."

Whitman took a deep look at the director who said this, and there was a deep chill in his eyes.

She felt that the other party's words seemed to be a tribute to her.

It’s just that the other party’s tribute is not a good thing, on the contrary, it is a sentence that makes people like Whitman very regretful, because that sentence, until now, still slaps her in the face from time to time. Slap.

That's what she said when Taobao was born, affirming that it could not live longer than 18 months.

Now, people who are familiar with this matter may ask another question, can eBay's China business unit survive 18 months?

That person is obviously also aware of this. Perhaps his own words may have poke Whitman’s pain again, "I’m sorry, I mean, at the beginning of last year, we were still the leader of the Chinese e-commerce market, occupying 90% % Of the market share, isn’t it?",

"So, as long as we persevere and copy the successful experience of eBay in the United States and other regions, perhaps, at the beginning of next year, we will return to the top position in the Chinese e-commerce market?"

Whitman was a little speechless, she was not sure, this one really understood the situation, "Our current market share in China is less than 9%," she said coldly.

"What?" Several directors suddenly yelled in astonishment.

They know that eBay's development in China during this period of time is somewhat unsatisfactory, but they don't know that it can be unsatisfactory to such a point.

The figures of 90% and 9% make all the directors in this room unavoidable to look at them. This is really too difficult to accept.

"I don't know such a figure, so that everyone has a clear concept of competition in the Chinese e-commerce market?" Whitman said.

"How could this be?" The directors looked around blankly, and then stared at Whitman unanimously. Did your work make a major mistake?

"Our work is still very effective." Whitman is very clear about the meaning of their eyes. "I believe that the directors still have fresh memories of another matter related to the Chinese market. I repeatedly beg everyone to approve our presence in China. District, lower the charges to users,"

"Didn't we, have we agreed to lower the relevant fees in China?" These directors have always had a particularly good memory of money-related matters.

"More importantly, past experience shows that we are undoubtedly correct to stick to the charging strategy," and directors insisted at this time.

He wasn't fooling around, it was true.

In 1998, Yahoo launched an offensive against eBay in the US market. The main strategy at the time was free.

But at that time, users in the U.S. supported charging eBay instead, because they charge for renting stores, charge for logging in products, and charge for successful transactions. This makes sellers more cautious and will not put useless junk products on the Internet, which are displayed on eBay The relative quality of the products is relatively high, and eBay succeeded in repelling Yahoo.

When she first arrived in the Chinese market and first acquired eBay, Whitman also insisted on this concept. She believed that it was obviously better to insist on charging, and she boasted more than once. "eBay's standards bring together global information and knowledge. What is brought to China makes everyone feel excited and proud."

She just didn't seriously think about whether a strategy that works in the United States will definitely work in China.

When she realized the huge differences between the Chinese and American markets and did the job of the board of directors, after the Spring Festival in 2004, when she tried to reduce the fees in China, because the adjustment range could not satisfy the merchants and users, it was already difficult to save the decline.

"We are so arrogant. After such a rout in the Chinese market, we are still so arrogant. This is one of the main reasons why I have no confidence in the business in China," Whitman said.

The arrogance she said is not only a set of stubborn implementation that has proved successful in the United States, regardless of the consumption habits of Chinese users, "Dear, I charge for your own good,"

Another very important point is that they have not delegated authority to the Chinese team at all.

After acquiring all the shares of eBay in June 2003, the original team has been refrigerated by them, or forced to retreat. Zheng Xigui, the former second-hand in the European market, is responsible for eBay's operations.

Now it seems that this has to be said, it is also a big failure.

"I know that even today, everyone sitting here may still not understand our pressure and distress. It doesn't matter at all. Over the years, we have been here like this. I have long been used to it."

"It's just that this time the situation is very special. I have carefully sorted out our possible future trends in the Chinese market in the past two days. In the face of Feng's e-commerce competition including b2b, b2c, c2c and other business forms, I have The mall and Ali are competing with two teams with super execution power. I can't find any advantage in our China."

"Even if we announce that it is free now, it is estimated that we will still face the same ending: our share in the Chinese market will still shrink, not expand,"

"This is the main reason why I finally put forward such a difficult and painful decision,"

Is the business in China not so optimistic?

"However, after the completion of China's integration with our global platform last year, hasn't it provided a very good foreign trade channel for Chinese merchants? Isn't this attractive to those Chinese users?"

Everyone knows that China is a country that encourages exports.

"It turns out that it was also our big mistake," Whitman shook his head.

On September 17 last year, eBay successfully realized the docking with eBay, but what happened later fully proved the unsuccessful docking.

After the platform was docked, eBay was plunged into unprecedented chaos. The adjusted page made many users uncomfortable. The inexplicable freezing of eBay user accounts by eBay headquarters also made people angry...

On the forum, "eBay member self-help clubs" and "group move to Taobao" initiatives abound. Many eBay users rushed out~www.wuxiaspot.com~ and fled to the embrace of their opponents.

"Of course, it's not impossible for us to work hard, but this kind of effort will inevitably require a lot of capital investment, and I don't think no one can guarantee that this kind of effort will achieve the results we expect,"

"So, I think it might be a good decision to temporarily sell the business in China,"

"I also agree with everyone. In the e-commerce field, the momentary victory and defeat does not mean anything. We temporarily withdraw from China and we will not have no chance to enter in the future."

"At the same time, please consider the importance of skype to us," Whitman concluded his speech.

The conference room fell into silence again, which was different from the silence that was shocked when I heard the proposal just now. This time, it was a heavy silence.

After a long while, after a period of eye contact and whispering, a director spoke, "We will comprehensively review the development of our business in China. We believe that it is necessary for the person in charge in China to report to us."

This was a statement that made Whitman feel optimistic. She didn't expect these guys to immediately agree with her decision after listening to her words.

"At the same time, Whitman, are you sure that we have done a good job of making such a decision public, we will face doubts?"

Large companies also want face. This face is not only spiritual but also material.

If eBay announces relevant news, it will definitely have an impact on the stock price. It is conceivable that it will definitely have a negative impact.

But Whitman laughed at this moment.

Because of such problems, it actually shows the tendency of the board of directors to support her.

"In this regard, we have always been very experienced,"

(End of this chapter)