Vol 5 Chapter 1179: Self-service advertising system
Hearing Feng Yiping said so surely, Zuckerberg, Hastings, and Randolph fell silent.
The two little guys didn't know what the reason was, but they were very sensitive to the changes around them. Amanda immediately grabbed his brother's hand, and Vincent leaned against Feng Yiping.
Not to mention Xiaozha and Hastings, even Randolph, who trusts Feng Yiping the most, is a little uncertain about him at this time.
We say that to see if a company is good, you can see its competitors, such as Google and Yahoo.
To see whether a startup company is great or not, you can see what kind of investment it has received, or what companies it has received.
Being favored by News Corp and Comcast at the same time fully demonstrates the success of myspace.
Having said this, I have to explain to Comcast that this is the company that planned to buy Disney last year for a high price of $66 billion.
It is the largest cable television company in the United States and the largest Internet service provider in the United States. To put it intuitively, it is roughly equivalent to a complex of CCTV and China Telecom-is it great?
Of course, although it accounts for the proportion of cable TV users and broadband users in the United States, it is naturally not as high as the proportion of CCTV and telecommunications in the country. Such a monopoly company cannot exist in the United States.
The most recent thing it did is that in 2002, it bought aTamp;amp;T for a total of 47.5 billion U.S. dollars, which is the famous American Telephone and Telegraph Company.
Of course, this giant, now it seems, will definitely become Feng Yiping’s future competitor, Netflix, but if it wants to occupy the TVs of the American people, it will inevitably compete with Comcast, the largest cable company in the United States. Create competition.
Myspace, which is both seen by it and News Corporation, will really be the same as Feng Yiping said in the future, will it be so vulnerable?
Feng Yiping is very positive about this.
In fact, he really didn’t know much about myspace before, but it was precisely because he didn’t know much about it before, so he was sure that this product seems to be pretty good now, and it has also received such giants as News Corporation and Comcast. Favored products will certainly not have any prospects in the future.
Otherwise, how could he not be impressed?
After knowing the result, it is always easier to reverse the reason than to infer the only correct result from the complicated reasons.
Feng Yiping touched the little heads of the two children. “At present, News Corporation is obviously more concerned about the acquisition of myspace and it is more likely to succeed.”
"So, we can predict some things that will happen after the successful acquisition of News Corporation. First of all, combined with those previous failures. This time, News Corporation is expected to maintain the relative independence of myspace. However, it will still inevitably be stationed in myspace. The role is to supervise the management team,"
"A team that didn't have much experience in successfully operating a company, a bureaucratic supervision team, plus a big boss who certainly didn't know much about product features and attractiveness, think about it, how will this combination play The effect?"
"More importantly, not all companies can be so indifferent to KPIs in terms of benefits like us, isn't it Xiaozha?"
"We are a long-term company, so we can go long-term," Zuckerberg said immediately.
This can be seen from his very careful decision not to advertise since the establishment of neXTDooR for so long, and this point coincides with him.
Let users have a good user experience is the first goal of a high-tech company.
Then he came to understand, "Oh, you mean, after the rapid increase of registered users of myspace, they will have a lot of ads?"
"I think there is a high chance that they will do this," Feng Yiping nodded.
This is the most reasonable reason he put forward based on the results.
In the social network, after being popularized by neXTDooR and Facebook, with the blessing of News Corporation, myspace has more than 100 million users, which should not be a big problem. The reason why he was so unknown that Feng Yiping never heard of it, can only be lost Up the user.
Based on the situation of the two companies that I currently know, the most likely reason for losing users is that after they have made certain achievements, they pay too much attention to benefits and are eager to monetize traffic.
"So this is also a point that all our companies must always keep in mind. From a strategic point of view, the first thing we should pay attention to is the user experience. As for efficiency, it can only be ranked second."
"Of course, in terms of causality, as long as we can always pay attention to the user experience, so that our products will not lose old users when new users increase at a high speed, then in the end, this will definitely bring us Great return," he concluded.
"It is true, we should stick to the user experience and satisfaction as the center, so that even in some cases, such as the early stage, the investment will be relatively large, but on the whole, this must be correct," Hastings Said.
"Yes, people who are too eager to make money often don't make much money in the end," Randolph said.
They all know this, which makes Feng Yiping very happy.
"So, I have been thinking about how to serve our other important users," Feng Yiping said.
"You mean, advertisers?" Zuckerberg asked.
"Yes, it's advertisers. If we want to survive, don't we have to serve both?"
"I always feel that the current advertising system has too many links, opaque, and unintuitive. It just nourishes a group of intermediaries. Can you make some changes to this situation?"
"About this, I have done some thinking during this period of time, and listen to my thoughts."
"It must be listened thoroughly," Hastings said immediately.
"Feng, it sounds like you are going to work on the original advertising model," Randolph said.
Xiao Zha is also very happy. These days when Sandberg was called back from India, he happened to have some ideas about Facebook's advertising system.
"Mainly for Facebook, I was thinking, can we build a self-service advertising system?"
"What do you mean, for example, we have a new product launched, or Netflix has a new event, for example, if you buy our one-year membership at a time, we will give it away for one month for free. For this, we plan to use Facebook To promote,"
"So next, we don't need to contact anyone on Facebook. We just log in to Facebook's self-service advertising system. After that, we can follow the guidance of the system and start by selecting the audience and set a series of parameters step by step."
"Including the selection of the pages of Facebook users who want to see our advertising, we can filter from the information of Facebook users, including their age, gender, country, marital status, interests, etc., and finally, attach us Budget,"
"After entering these parameters, the system will automatically calculate our best target audience. Moreover, it also allows us to test the effects of different advertisements. For example, which scheme, pictures or text, are most popular with the target audience. Likes so that the ads will work best,"
"After setting all these parameters, fill in our credit card, and the ad can go online according to the time set by ourselves. Of course, more than that, we can understand the effect of this ad in time through the system,"
"Including the number of fans we add or reduce every day, where the new ones come from, their basic attributes (age/gender/country), etc.,"
"We can also see the number of people we can reach, the click-through rate, and the conversion rate (click/) of the events we plan to hold, so that we can change our strategy at any time,"
"For example, the system allows us to suspend or cancel the set activities at any time, and change the daily advertising budget at any time..."
"What do you think of this idea? Hey, several people," Feng Yiping shook his hand.
Amanda and Vincent looked at the three guests curiously. What are they doing with their mouths open? Want to talk, or want to eat?
"Okay~www.wuxiaspot.com~ Randolph reacted first, nodding vigorously while clapping vigorously.
"Very good," Hastings also applauded vigorously. This is not only an easy way, but also a multi-tasking solution. Why didn't I think of it?
Xiao Zha's mouth is still open, I thought of some, but not as comprehensive as him.
"Really?" Feng Yiping asked.
"Of course!" Hastings and Randolph said excitedly.
"Zach, can such a system be designed?"
"Yes," Zuckerberg looked at Feng Yiping admiringly. "We can design it."
"That's good, but what are you doing looking at me like this?"
"Feng," Zuckerberg suddenly walked over, grabbed his hand and said, "You are my idol!"
"Hey, let go, let go..."
