Vol 5 Chapter 1243: Fixed plan

The wolf factory will feel dark clouds pressing down on the city, the rain is about to come, and the atmosphere in Google China is as hot as the sun outside.

"So, they are, afraid?" Zhao Yong personally brought Feng Yiping a glass of Coke with ice.

"Yes," Feng Yiping took a big sip, and the coolness slipped down from his throat, and the gas rushed up his throat, "Cool!"

"Okay," Zhao Yong clapped his hands. "So, we are doing the right thing," he was happily spinning around in the office.

"Yes, they are scared," Feng Yiping stood at the window with crossed hands.

Under the blue sky and white clouds, a prosperous world.

"Don't you think it's a good thing to have awe?" he said.

There is nothing wrong with the bidding ranking model. For example, we know that this model is actually applied on all e-commerce websites.

The key lies in the implementation details, and the key lies in balancing the relationship between advertisers, their own benefits, and the interests of users, as well as social responsibility.

After all, some money can be made, and some money cannot be made.

This kind of business model, if some people uphold the interests of supremacy, care about the interests of users and social responsibilities, and even social ethics, and just look at the money flowing in from the account, it will definitely produce some bad results. .

Happy Zhao Yong said everything at this time, "Yes, this is right,"

"In terms of technical indicators, whether it is page response speed, relevance, index volume, or content update frequency, we are still fully surpassing them."

"Not to mention that our human and financial resources are better than them, so they are afraid that we are normal. Before, we can only say that we didn't pay enough attention to it."

"Do you think it is so simple?" Feng Yiping asked.

Zhao Yong's words were not quite right.

When Google first entered, Wolf Factory was very nervous, just like Zhao Yong said, no matter which link it is, Wolf Factory is incomparable with Google.

Just to say that Google’s rising momentum also shocked Wolf Factory. In just a few years, it overwhelmed former search giants such as Infoseek and Yahoo. After obtaining a monopoly in North America, it quickly moved to Europe, including Europe. Many countries in China have achieved unshakable advantages.

When Google first entered, they were really nervous, desperately improving their technology in order to be able to compete.

However, the rise of Google, in a sense, also gave Wolf Factory confidence: as long as it does a good job, the weaker side is not incapable of defeating the strong opponent.

In addition, after Google entered China, according to Feng Yiping, it took a long time to get acquainted with China’s national conditions. There was not much action. Wolf Factory, which is good at marketing, took the opportunity to launch several important activities. The idea that they are the best Chinese search engine has instilled in many users.

When they were most at ease, Google did not respond in time to their actions.

They don't know, that is Google accumulating power.

"Before Google, they were not afraid because we didn't pay enough attention to it. After all, Google's focus was on the European and American markets."

"But more importantly, they believe that Google China will still develop users based on word-of-mouth communication among netizens, just like Google's in the United States," Feng Yiping said.

"Do you know this idea, why does it make them relax?" He looked at Zhao Yong.

Zhao Yong thought for a while, "I think this is related to the difference in the identification of a product by users in China and the United States."

"Yes," Feng Yiping nodded approvingly, "We all know that in the United States, everyone believes that what is good is good."

"But this is not the case in our country. Many people are more willing to believe that what others say is good is good,"

"You have time to watch domestic TV after you come back?" He asked Zhao Yong.

"Yes, I actually saw it when I was in the United States,"

"Then you must have seen that advertisement. This year, there will be no gifts for the holidays. The gifts are only for melatonin. It is vulgar and not artistic, right, but many of us still eat this set."

"So, what they are afraid of is that Google, which has finally started to promote," Zhao Yong understood.

"It is also the largest promotion in the history of the domestic Internet," Feng Yiping added, "So, the Google Search Star project must be successful. Whether it is a director, an actor or a script, it must be more perfect."

"Don't worry, Yiping, you will not be disappointed," Zhao Yong promised, "I also asked everyone to carefully study the two most successful examples of viral marketing, your Facebook, and your investment Skype, to plan the short film. The issue of spreading afterwards,"

"Hehe, this is an excellent time. During the silent period, they will inevitably shrink back."

Feng Yiping nodded, he was relieved to take the initiative and consider the overall person in charge.

Because he knows very well that his strengths do not lie in execution. The reason why he has the current achievements is that the execution ability of the executives represented by Jin Ling has played a very important role.

…………

The meetings in the ideal building are quite heavy.

"The problem is, even if we know what they will do, we don't have much reaction at this stage." He joined Wolf Factory, responsible for the formulation and implementation of marketing and public relations strategies, and led the brand and cultural construction of Wolf Factory. , Liang Dong, vice president of assisting the company to develop cooperation with media, film, music and publishing industries, frowned.

This is a very competent vice president, "Baidu", let Baidu become a verb, it is his handwriting.

"Under the premise of not breaking the silence, there must be an effective response plan," Robin has rarely smiled since the beginning of the meeting.

He felt that he and his company were suffering a bit.

The start of the wolf factory this year is actually quite good.

First, Fox Factory became the online sponsor of the 2008 Olympics, which was also the first online sponsor of the Centennial Olympics. Taking this as an opportunity, Fox Factory wanted to establish its position as the largest portal website in China.

But Zhalang is definitely unwilling to give up his position as the boss. Therefore, the two of them have launched fierce hand-to-hand combat in many fields such as news and blogs. Under such circumstances, they naturally don't have much energy and resources to lean towards search.

This is tantamount to the two of them who are interested in searching for their own martial arts.

Then, because of Chief Yang and Feng Yiping, Yahoo China is now in disarray, which is equivalent to abolishing martial arts.

The four biggest opponents didn't even wait for their own strength, so they fell three on their own initiative, not too happy.

However, Google, who had been dormant for so long and had been a little ignored by them, suddenly took action, and it was still such a bold action.

Please, I am going to go public now, and I really don't want to encounter such a violent storm.

"We all know Mr. Feng's ability, and we can also infer from his past experience that he agreed to invest $6 million in publicity and the expected results."

The executives of the wolf factory have an ugly face. In the past two years, their sales and growth have been fast, but even so, their annual income last year only passed the threshold of 10 million US dollars.

And you Google China, and now you can easily spend at least 6 million US dollars to advertise and promote, which makes them suddenly feel a little depressed that they are not good guys with money.

The stronger emotion is not depression, but the same fear as Feng Yiping and others speculate.

No one knows the difference between their home and Google better than them. It was because Google hadn’t made any effort before that they dared to call themselves the largest Chinese search engine, but it seems that Google is now starting to work hard in the field of Chinese search. How long can the signboard last?

They are quite unsure.

What's more terrible is that they have chosen to be at such a sensitive time. There are many people in this room who have already had a rough estimate of their own net worth after the company's successful IPO. The people here are conscious that they will have at least ten million net worth.

I just think there will be several people with a net worth of over 100 million.

But if Google’s promotional activities have significant effects, it is conceivable that it will definitely affect the IPO results in the third quarter.

This is something that is closely linked to one's own interests, and immediately everyone is very positive.

After more than an hour of intense and intense discussion, Liang Dong finally came up with a plan that he thought was the most reliable, "Mr. Li, we think it can be the case."

"After knowing all the content of Google's short films, I will make sure that in the shortest possible time, I will produce targeted promotional videos that can counter them and improve the user's opinion of us."

Robin gave him a hesitant look, "Can you?"

Google wants to invite domestic and world-class directors to use the best actors and spend an average of US$2 million each to produce three promos. This arrangement seems not easy to deal with.

"I believe our team has this ability," Liang Dong said affirmatively.

One of the main reasons he joined the wolf factory was naturally to take the train that the wolf factory was about to market.

If there is no accident, this car will be a rich car. To ensure this, he believes that he and his team will be able to eliminate the unexpected factor of Google.

"What about?" Robin continued.

If in peacetime, they can naturally invite friends to help them propagate, but in the quiet period, if they do that, they will perish themselves.

"You don’t have to worry about the issue of dissemination. Colleagues in other teams are sure that we don’t need to send a bulletin or spend a penny on advertising for the promotional video we produce. You may only need to let company employees send emails. To make it spread widely,"

"Viral marketing?" Robin asked.

He also thought of this suddenly.

"Yes it is,"

On the issue of dissemination, they and Google can say that what the heroes see is similar.

"Then, I still have to ask you in the end," Robin announced the end of the meeting and patted Liang Dong on the shoulder a few times.

From his professional point of view, that kind of dissemination is indeed possible to succeed, provided that the promotional film made by Liang Dong and the others is sufficiently attractive.

"Don't worry Robin," Liang Dong said.

This is almost the same as what Zhao Yong said to Feng Yiping ~www.wuxiaspot.com~.

…………

On this day, Zhou Dapao, who had been chanted by Robin more than once, also made an important decision.

"Old Qi," he called Qi Xiangdong, his old subordinate, who is also the current vice president of Yahoo China, "Let's see if my arrangement will work,"

"Although from the current situation, it is impossible for us to get all the remaining part of the $120 million acquisition that Yahoo promised at the beginning, but we have already got it, and what I will get before I leave, should be enough for us to start a new business. "

Before, because of the contact between him and Feng Yiping at the beginning of the year, there were rumors in the market. Obviously, he did not stay in Yahoo China for long, and one of his positions was the head of Google China.

In fact, as long as anyone who knows him a little bit knows, this guy will never help others, he will only start his own business.

"Enough is enough," Qi Xiangdong said. They expect that Yahoo's promised $120 million will eventually receive at least $90 million.

Although this year, a start-up company's financing of 5 million US dollars is not a news, but 10 million US dollars financing is definitely counted, and they have more than 10 million.

Take a step back and say that it is much stronger than when they started their business.

"After I leave, in a short period of time, it will definitely be difficult to engage in this industry," Zhou Dapao said.

In his resignation agreement, there are bound to be more stringent restrictions. Yahoo will certainly not be careless in this regard.

"I think the venture capital I've been in contact with recently is pretty good," Qi Xiangdong said.

"That will indeed be a good transition. So, I think it's the case. You leave your job first, bring a bunch of brothers, and make our own Qihu network first?"