Vol 5 Chapter 1293: Win-win choice

"This will be a platform specially built for the products of everyone present," Ma continued to explain the purpose of this initiative.

It's just that everyone in the audience couldn't help but talk at this time, and many people still looked at the old horse with obvious doubts.

What did he just say, monthly sales of 5 billion, or even 10 billion? Doesn't that mean that their platform alone can achieve 100 million sales in a year?

is it possible?

You know, the two major domestic appliance chain sales giants in the north and south, Gome's sales have just exceeded 20 billion, while Suning's sales have just exceeded 9 billion.

How did they achieve such results? In the past year, the speed of the two of them opening stores has been greatly accelerated, reaching the speed of opening a new store in an average of 5 days.

They couldn't help thinking of another similar meeting held early last year.

It was in the capital, and was called the "Global Strategic Summit" by Gome.

It was also at that meeting that they put forward a goal to achieve sales of 120 billion yuan by 2008, which is consistent with the data that Lao Ma said on stage today.

Haha, the two are over 100 billion, and the two together can help you sell 200 billion. Is this our good day coming?

Most people here do not think so.

Mr. Zhang shook his head slightly.

Fortunately, Lao Ma didn't specify in which year this goal could be accomplished, so it seemed rather cautious.

But this will still be applauded.

Queen Dong stood up, clapped and said, "I support!"

Of course she supports.

Everyone knows the dispute between Gree and the offline giants.

After being cleared of their products by Gome, they competed to open a store next door to each Gome.

Upon seeing this, Lao Ma had to stop and explain, "I understand everyone’s doubts, but I believe that everyone is also very aware of the important point. The flagship store on our mall is operated by everyone independently. As a platform, we just Do your best to help you make higher sales,"

"Our platform is not only a platform that can help everyone sell, but also a platform that allows everyone to directly hear user opinions."

This is what everyone wants to hear.

This time, many of them did not send their deputies to the meeting, but came in person themselves, not only because it was an invitation from Feng Yiping himself, but also because they needed other channels.

The growth of domestic home appliance chain giants makes them both happy and worried.

As a home appliance and 3C product manufacturer, sales are always their most critical issue. The strong sales ability of domestic home appliance chain giants is undoubtedly their good helper, and agreements with those companies mean high sales.

Worry is naturally Gree's experience.

This year, it is not news that customers are bullying shops and sellers pushing manufacturers.

Today is Gree, and tomorrow it may be them.

But as a manufacturer, how could it be possible to give up pricing power and market decision-making power and reduce to a loss to make money?

Many of them actually know this very well.

Let’s put it this way, if the one-year sales of the current home appliance chain industry accounts for more than half of the home appliance sales market, then it can be said that they are a large part of the people sitting here today. , I am afraid that it can only be slaughtered, and there is no room for bargaining.

This is not a conjecture, but there are precedents to follow.

The contradiction between home appliance manufacturers and strong sellers occurred in Japan in the 1960s.

At that time, Japan's domestic appliance chain Daiei, because of its dominant position in the sales market, repeatedly undermined Panasonic's market strategy.

Panasonic allows the middlemen to sell at a minimum of 10% off the guide price, Daeung will sell it at 15%, Panasonic will sell it at 15%, and Daeung will sell it at 20%... In short, it is 5 points lower than yours.

Dayong took advantage of such a low price to steal the business of other middlemen. On the contrary, he also asked Panasonic to compensate him for the five-point loss.

After that, Panasonic stopped supplying Daiei...

The entanglement between the two parties lasted from 64 years to 94 years-this was a full 30 years.

Is there any company that is willing to toss about such a thing for 30 years?

How many years have we reformed and opened up?

It is also Panasonic's strong strength, otherwise, it would have been tossing all over.

So this time there will be so many top leaders to attend this meeting. They need another channel, and they are in their own hands.

Jiasheng Mall is just such a channel.

As Lao Ma said, this is not only a channel that can increase their sales and hear the voices of users, but also they can use this to improve their right to speak with other middlemen, especially when negotiating with large home appliance chains. And a channel of confidence.

"We will not talk about terms with you. We just want to let you provide more high-quality products to our users. We look forward to your partners, who can put more energy in the flagship store to operate, and we hope that we will have pre-sale consultation. , Can be warm and clear, after-sales service, can be fast and thoughtful,"

Lao Ma’s words undoubtedly made everyone very comfortable.

When offline chain merchants talk to them about cooperation, their primary concern is not your technology, not your products, they are concerned about various conditions, the priority of supply, the payment period, the convenience of return, and the logistics cost. The amount of burden and rebate.......

"As for the sale, we are responsible,"

"We know that the most critical issue for the sale of major home appliances on the Internet is the arrival time. For this, we have been prepared."

This is also the biggest shortcoming between online and offline.

Offline stores generally have their own warehouses, so the goods arrive quickly.

"Our nationwide backbone logistics network will cover all large and medium-sized cities in the country in the next five years, and complete coverage within eight years at the latest."

Such a large infrastructure project cannot be accomplished with just one sentence or two.

For such a large investment, even Jiasheng has no ability to make a one-time investment. There must be a process.

Although according to the current trend, Jiasheng's logistics centers and supporting facilities in various places need only a small amount of funds, and the rest can be financed from banks, but such rash advances are not what Feng Yiping wants.

As for why the first phase takes 5 years and the second phase only takes 3 years, it is because he believes that this work can be greatly accelerated after 2008.

As for why? Because he is confident that in 2008 and 2009, through the well-known subprime mortgage crisis, his net worth, especially his cash assets, will be greatly improved.

"In order to shorten the delivery cycle when the logistics network is not perfect, after discussing with the express company, we decided to start the night delivery service in the near future,"

“We all know that, especially large appliances, they are generally large in size. In some parts of the city, there will be restrictions on vehicles during the day.”

"We also need to understand that some users may not have time to stay at home during the day,"

"So we will be the first to launch this service in the cities where the logistics center is already in use-as everyone knows, these are the largest cities in China and the cities with the largest sales of home appliances~www.wuxiaspot.com~ Our courier company’s partners will continue to deliver at night until 23:00,"

"And we promise that, no matter whether there is an elevator, no matter which floor, as long as it is purchased in the electrical city, all goods will be delivered to the home."

"This is a good move," Mr. Zhang said softly to Feng Yiping.

Of course Feng Yiping knows this point.

However, what Mr. Zhang and others are not clear about is that the purpose of setting up the electrical appliance city is not aimed at offline home appliance chain merchants at all.

When their backbone logistics network is completed, offline chain stores will lose their greatest advantage, but they will have to bear high costs.

He aimed at possible colleagues.

Of course, judging from his current planning and implementation situation, some of the possible roads of the same group may be almost blocked.

"Of course, considering the doubts many users have about online shopping, we still hope that in some aspects, we can get everyone's full support."

"We hope that all the merchants stationed in the Electric City can unanimously promise that the products we sell in our flagship store are all new products that our company has passed the inspection."

Lao Ma specifically mentioned it here as a "new product".

"We also hope that everyone can solemnly promise that they can pay three for one fraud."

At this stage, when users buy home appliances and 3C products online, such as TVs and computers, the biggest worry is whether they will buy fakes?

If both the merchant and the platform can make such a promise, then it will certainly be able to effectively dispel at least some people's concerns.

"No problem," "We agree," "It should be that way," said Queen Dong, Lenovo's Yang Shaoshuai, and Zhang Zong immediately.

Lao Ma looked at Feng Yiping and found that Feng Yiping was also smiling at him. As a platform, they finally got the support they needed the most.