Vol 6 Chapter 35: Amazon's secret crossing
Seattle.
The Lianhe Lake area is now shrouded in misty mist and rain.
The abundant rain made the trees on the lakeside, including the paths that few people walked, covered with moss.
There are buds on the cherry tree, the wild fan flowers under the tree, and the slender white petals, which are a little messy by the rain, but the rich fragrance allows you to find them from far away.
On the trees and in the bushes, mushrooms opened up their tender yellow umbrellas.
In the building named DAY1\\NORTH by the lake, the bald head Feng Yiping thought of was listening to Jartin Parley and Hergger Sell, the codename of the top secret in the Amazon is Project\\\\A project report.
Looking at the materials they brought and listening to their explanations, Bezos, whose hair became less and brighter, his head became brighter, and his heart was full of vitality, just like those jungles by the lake.
The two who reported to him today are responsible for a department under Amazon, which is also referred to by a code name, Lab126.
Since 2004, some Amazon shareholders have often found that in Sunnyvale, California, Amazon headquarters in Seattle, and Cambridge in Boston, there are engineers with high salaries, but they don't know what they are doing.
And these engineers belong to this mysterious Lab126 laboratory.
This mysterious laboratory can be regarded as Amazon's X department, which was established in 2004.
The establishment of this laboratory has a lot to do with the Apple Cupertino next door to Sunnyvale.
Or it can be said that because of Apple's digital music players, the success of the iPod, and the staggering increase in iPod sales, Bezos's eyes are enthusiastic.
He then thought of a problem. In one area, his company has a great advantage, and that is in the digitization of books.
Since Apple can achieve such amazing success in the field of digital music, is it not reasonable to use its accumulation in the field of digital books?
This is where Lab126 is the laboratory whose initial mission is to develop smart hardware for Amazon.
Their first project, which was also code-named Project\\A, was actually an e-book developed in accordance with Bezos' instructions.
E-books, in fact, are not a new thing for a long time, but the products on the market before, without exception, look like a computer with many functions castrated, or an enlarged PDA.
Not to mention the appearance, anyway, each has its own ugliness, and each has its own merits.
It is also very heavy, so heavy that even a tough guy like Schwarzenegger is reluctant to hold it in his hands for a long time; the small screen and the low display rate make it even the best-selling work of the most popular author Nor should people watch that screen intently for more than an hour.
What's more, the standby time of some e-books may be only an hour.
The bigger problem is that there are not many e-books for you to choose from those expensive e-readers...
In a flash, more than three years have passed. Before Apple's new product that can be determined to be a mobile phone went on the market, Lab126 finally solved all the problems except the last one.
"The specific effect of the screen is really the same as what you said?" Bezos asked.
"Yes, it's great. After our further optimization, you can completely forget that you are reading a paper book, not an e-book."
"Not only is the display effect excellent, it also minimizes eye fatigue,"
Speaking of which, they would also like to thank Sony for solving this difficult problem.
Sony launched an e-book last year. Although that e-book soon joined the ranks of the martyrs, their e-book uses a display called "digital screen".
This made Purcell and the others suddenly start.
It can also be said that the failure of Sony's e-book was the aunt of Xaar's team.
Bezos watched it several times and finally said, "Very good,"
Finally heard Bezos’ laughter, Semel and the others were finally relieved. He also decided to report on the progress of another problem when Bezos seemed to be in a good mood. In the case of relying on WiFi, allowing devices to connect to the Internet anytime, anywhere, this technology, we are currently making rapid progress,"
"We can be sure that before this year, our product will be on the market,"
Bezos really didn't get angry with the Thunder, "This is great!"
Relying on my own e-commerce platform, relying on my own logistics system, and relying on my own advantages in digital book copyright, how many sets of my first-generation e-books can be sold?
3000000? 5000000?
Bezos glanced out the window, and when the rainy season was over, he should be able to make a clear judgment on this issue.
…………
The two leaders of Lab126 were sent away, and the other team is already waiting for him to have a meeting.
"Gentlemen," Bezos walked into the meeting room, "I think it's time for us to start related plans,"
"We can see that the models of Netflix and YouTube will have a disruptive impact on the traditional film and television industry. This is something that even Hollywood, which is immersed in drunken gold fans, is aware of."
"Our former close partner, Jason, is currently preparing to build a website supported by Hollywood movie giants."
"I think, maybe Hollywood and Netflix have forgotten that we also own a lot of DVD copyright resources, and we also sell a lot of DVD products,"
They are not just as simple as selling a large number of DVD products, they even bought a DVD manufacturer, which is not only cheaper, but also efficient.
"So I think it's an excellent time for us to enter a new industry,"
Just now I felt that he would definitely be ahead of Apple in one area. Now he has made no secret of showing his coveting for the streaming media business of Netflix and YouTube.
"We can see that the number of Netflix members has surpassed the number of subscribers of HBO, which fully illustrates the potential of this industry,"
Actually, he hasn't been a day or two since thinking about it.
From the moment Feng Yiping successfully included Netflix in his bag, he was thinking about this issue.
At that time, he had fully believed that Feng Yiping had grasped those vital issues.
Therefore, since Feng Yiping has acquired Netflix, it must mean that Netflix's future development will certainly be promising.
Up to now, this issue is very clear.
"I very much agree with Jeff," said another Steve, the vice president in charge of media operations.
"It's just Jeff. We are working on similar projects. It looks very simple. We also have a large number of users. Our relationship with Hollywood is better than Netflix."
Bezos waited for him to say but.
He deeply felt that this kind of foreshadowing, in the future, in the work process, it is better to save or save.
"But," Steve may have noticed Bezos' emotions ~www.wuxiaspot.com~ If we launched a similar website at this time, what effect would we face? "
"First of all, in terms of including user experience, we will definitely be inadequate. After all, Netflix has been studying for so many years,"
"Secondly, as soon as we show up, we are afraid that we will soon be met with a strong counterattack from Netflix and the website that Jason is in charge of."
"I don't think that such a big environment will be very good for our new project,"
Bezos nodded, and his worries about the vice president were right.
He had experienced Feng Yiping's greatness a long time ago.
He is also confident, and Feng Yiping must also know his Bezos ability.
Therefore, once he showed similar signs on his side, he concluded that he would definitely encounter a strong counterattack from Netflix.
But just abandon this promising project? No, this is not my character.
"Your concern is right," Bezos held his chin, pacing around the conference table. "User experience is very important, and that must be the key to our success in this industry."
"As long as you can get users' likes, it doesn't matter what you target," he analyzed as he walked, "So, when our similar projects are launched, we must have a very good user experience."
"If you want to make the experience well, you must have feedback from users,"
He stopped and said, "I have decided that our other countries, just the UK, will launch online movie rental services to provide us with experience.
It can be said that the United Kingdom and the United States have the same roots, and Netflix is obviously as popular in the United Kingdom as it is in the United States, so this move of mine should not quickly attract Netflix's attention.
"I hope that the day after tomorrow, I will see the relevant plans," he said. 8)
